roberto monge - gsma€¦ · video cpm cpc cpa cpl cpi. real two way communication how is rcs...
TRANSCRIPT
Roberto Monge
RCS AS THE BIGGEST DRIVER FOR NEW
ADVERTISING AND PAYMENT SOLUTIONS
R O B E R T O M O N G E C O O
INTERNATIONAL COMPANY BASED IN
MADRID
OPERATING IN 13 COUNTRIES
MAINLY FOCUSED IN EUROPE AND AFRICA
TECHNOLOGY APPLIED TO DIGITAL
ADVERTISING & MOBILE PAYMENTS
OUR ACKNOWLEDGEMENTS IN 2018
O U R A C T I V I T Y
ADTECH - TECHNOLOGY APPLIED TO THE ADVERTISING INDUSTRY
SEM
SOCIAL
RTB
MEDIA BUYING
DISPLAY
NATIVE
SMS
SEARCH
TEXT
VIDEO
CPM
CPC
CPA
CPL
CPI
REAL TWO WAY COMMUNICATION
HOW IS RCS CHANGING THE CURRENT ADVERT IS ING LANDSCAPE?
REAL ARTIFICIAL INTELLIGENCE
CHATBOT
HOW IS RCS CHANGING THE CURRENT ADVERT IS ING LANDSCAPE?
MOBILE PAYMENT TECHNOLOGIES
PAYPAL
CREDIT
CARD
MOBILE
PAYMENTSNON-DIGITAL GOODS
DIGITAL GOODS
PSD
2RCS
RCS AND CARRIER B I LL ING, THE PERFECT MATCH
RCSMOBILE
PAYMENTSCREDIT
CARDPAYPALP A Y MENT M ETHODS
MOBILE PAYMENTS100% MOBILE EXPERIENCE
CARRIER
BILLINGAPPLE
PAYANDROID
PAYM OBI LE PA YMENT M ETHODS
CARRIER BILLING
HIGH PENETRATION RATENO NEED TO SIGN UP
CARRIER
BILLING
ANALYTICS
SELF-
MANAGED
CHAT BOT
RCS
A NEW WAY OF DRIVING THE CUSTOMER JOURNEY…
P a s e o d e l a C a s t e l l a n a , 9 5 .
To r r e E u r o p a , 1 6 t h f l o o r
2 8 0 4 6 M a d r i d , S p a i n
t e l e c o m i n g . c o m
i n f o @ t e l e c o m i n g . c o m
T H A N K Y O U !