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MA

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in LeAding innovAtion And ChAnge

ThE MASTEr’S DEgrEE fOr LEADINg INNOvATOrS OffErED bY YOrk ST JOhN UNIvErSITY DELIvErED IN pArTNErShIp WITh rObErT kENNEDY COLLEgE, ZürICh

“innovationdistinguishesbetween a leaderand a follower”

Steve Jobs, Founder and CEO, Apple

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“If at first, the idea is not absurd,

then there is no hope for it”

Albert Einstein

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Business and the York St John MBA.York St John Business School is working closely with our partners in Zurich at Robert Kennedy College in providing an innovative and exciting programme of delivery in the MA Leading Innova-tion and Change. We enjoy successful recruitment of a strong and diverse international student group bringing a rich cultural base to our programmes of study. Support and expertise can be found through York St John Interna-tional, accredited by the British Coun-cil ensuring quality in all aspects of teaching, accommodation and welfare.The Business School promotes a glo-bal perspective across all subject ar-eas through curriculum development, staff and student mobility, assessment and learning experiences. Currently we benefit from hosting approximately 300 students from 28 different countries in York. Many students are also study-ing overseas for all or part of their programme providing a diverse cultural experience and promoting global citi-zenship. E-Learning technologies have been developed by staff to support students through a range of diverse learning opportunities worldwide.

Our academic staff possess a breadth of skills, knowledge and experience to support teaching activities. Varied research interests of Staff underpin teaching of the undergraduate and postgraduate curriculum within all sub-ject areas.We are justly proud of our excellent PhD students across all areas, our achievement of 10 University Teach-ing Fellows, a National Teaching Fellow, countless books and journals and the impressive number of research confer-ence papers presented nationally and internationally by staff, and students with staff.We encourage professional accredita-tion across all areas and enhanced qualifications through additional cer-tification, improving employment op-portunities. Our Business School pro-grammes are validated to provide a variety of entrance and progression routes to enhance lifelong learning op-portunities regionally, nationally and in-ternationally.We believe you will find our approach very professional and we pride ourselves on our warm and welcoming manner.Jackie Mathers

A very warm welcome to York St John Business School which we proudly launched in May 2008 where we deliver undergraduate programmes in Business Management, Information Technology, Tourism and English Language and Lin-guistics. We also offer post graduate degrees in Leadership and Manage-ment, Leading Innovation and Change, English Language and Linguistics and Teaching English to Speakers of other Languages (TESOL). We have suc-cessfully launched in September 2010 an innovative suite of programmes in-cluding Global Marketing, International

Welcome from the Dean

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York St John University MAin Leading Innovation and Change

In partnership with Robert Kennedy College in Switzerland, York St John University is now offering one of the most innovative postgraduate programmes available – the MA in Leading Innovation and Change – to managers and leaders throughout the world. The programme, which includes a compulsory one-week residency in Zürich, can be completed in 12 months. Innovation and change are more than just words; they are critical challenges in today’s workplace. Leadership of innovation and change can make the difference between success and failure. The MA in Leading Innovation and Change (MALIC) programme is designed to support experienced managers for whom the opportunity to network with other leaders will contribute to widening and developing

“Innovation distinguishes between a leader and a follower.“Steve Jobs, Founder and CEO, APPLE Inc.

“Innovation is the central issue in economic prosperity.”Professor Michael Porter, Bishop William Lawrence University Professor, Harvard Business School

career and personal leadership qualities. It is intended for those who already hold a position of influence in managing innovation and change, or those whose current role will include leadership in the future.Doing ‘the business’ is much more challenging than talking about it, which is why commentators note how ‘innovative and transforming’ is the way things are done at York St John University. The executive-style delivery provides master classes from established and knowledgeable academics, wisdom from experienced change managers, and lessons from innovators. You will also get a chance to meet other leaders from the public and private sectors who are facing similar challenges, and to work on facilitated real life / action-based projects.

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Duration:Minimum 12 months, maximum 5 years

Delivery Method:Mostly online via OnlineCampus (an excellent interactive online learning en-vironment) with intensive class discus-sion and collaboration, plus a one-week compulsory residency. The residency is held at Robert Kennedy College in Zürich and taught by York St John University faculty.

Places:Strictly limited to 50 per term.

Tuition Fees:9,500 CHF (Swiss Francs). This includes library access, OnlineCampus access, graduation fees, and York St John ma-triculation fees. Fees are payable in instalments with no interest charged. The fees are for the full programme all modules and personal supervision of the final dissertationOR 1,300 CHF (Swiss Francs) for the one module entry route.

Not included in these fees:Residency costs such as airfare and ac-commodation. Some textbooks are also not included (approximate cost 450-600 CHF).

Terms:Four terms per year: Winter, Spring, Summer (on campus Residency) and Autumn.

Accreditation:This programme is approved and vali-dated by York St John University. After successfully completing your studies at Robert Kennedy College, you will receive a degree from York St John University which is duly accredited by the British

Government. York St John University degrees are recognised worldwide.

The ResidencyThe MA in Leading Innovation and Change provides you with the best of both online and conventional studies. For the majority of your studies you enjoy the flexibility of online learning at your own pace from anywhere in the world through the Robert Kennedy College OnlineCampus state-of-the-

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art course delivery system. But you also benefit from face-to-face lectures during the compulsory residency week.The residency, of 5 days in Zürich, is a key part of the programme. Here, you will work face to face with colleagues from the programme. The residency will cover aspects of research meth-ods, leadership skills and team skills. This is a crucial and very valuable ele-ment of the programme, and all stu-dents are required to attend and to take part in the activities.The residency gives you the opportu-nity to complement your flexible online learning programme with a learning experience that will leave you with a lifetime of memories. Zürich, the busi-ness capital of Switzerland, has been ranked for seven successive years as the first city in the world in terms of standard of living. The College cam-pus, at just 10 minutes from the vi-brant centre of Zürich, will give you the opportunity to experience out-standing lectures from York St John University teaching staff in a unique setting. With students from every continent, it will be a truly international experience and an opportunity to network with fellow leaders from all over the world.

About Robert Kennedy CollegeRobert Kennedy College was founded in 1998 as a private educational in-stitution. The College is owned and operated by Robert Kennedy College & Co.

Mission and qualityOur mission is to provide academic ex-cellence in distance education for stu-dents worldwide, through appropriate application of leading edge technolo-gies.Under the supervision of a Board of Governors, we offer rigorous but flex-ible learning programmes, enhanced by state-of-the-art online e-learning tech-nology. With instructors having graduated from some of the best universities world-wide, and students from 105 different countries, we are a truly international establishment, offering Swiss quality education at distance, judiciously com-bined with short residencies.

Ranking:Robert Kennedy College (RKC) has been consistently listed among the top 20 MBAs in the world in the Financial Times 2007, 2008 and 2009 Distance Learning Surveys.

Student-Centred PhilosophyFor RKC you are not just a student ID. You are part of our learning com-munity – online. Whatever you are called - Richard, Douglas, Karin, Ahmed, Ajay or Fran-cis – we’ll know you by your name. You and all other students and teaching staff are members of the RKC family engaged in the adult learning process.

Together we are a team. An overriding objective of this team is to enable our College to consistently improve the quality of education it of-fers – your education.

Small and BigAll our students benefit from something very important: our personal attention. We are small enough to find the time for our students. Always. And small enough to improve and change the content of our courses quickly, following the latest education trends. Yet we are big enough to offer you access to an electronic library with over 1,500,000 current articles from the top 400 busi-ness publications. With your laptop you can access them from the comfort of your home or while travelling. Wherever you have a computer and Internet ac-

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cess, the class is open for you.

State of the Art TechnologyIn pursuit of its commitment to provide exemplary services to its students, Rob-ert Kennedy College uses OnlineCam-pus, a tailor-made software application for online course delivery. It is an all-encompassing, interactive and easy-to-use application, which makes studying online a truly enjoyable experience.

World Class FacultyRKC employs highly qualified teaching staff who have graduated from lead-ing Universities like Harvard Business

School, Stanford University, Oxford University, New York University, and Wharton... to name just a few.

Degree RecognitionThe MA in Leading Innovation and Change at RKC is validated and awarded by York St John University and recognised worldwide.

Validation and AccreditationAfter successfully completing your stud-ies for an academic degree at Robert Kennedy College, you will receive your degree from York St John University, which is an institution fully accredited

by the British Government. Your de-gree will be recognised worldwide as one of quality.More information is available at the RKC website:www.college.ch

About York St John UniversityYork St John is a prestigious civic uni-versity with roots going back to the 1840’s. York Diocesan Training School, for teacher education, opened in May 1841 with one pupil on the register, 16-year-old Edward Preston Cordukes. (The current Students’ Union build-ing is named in his honour). 1846 saw the foundation of the Female Training School which moved to Ripon in York-shire in 1862. The college in York was described as St John’s College from the late 1890s.By 1904 St John’s was the largest Di-ocesan college in the country with 112 students (today it has almost 6,000 students).After rapid development of its subject base and student numbers both insti-tutions merged in 1974 to become the College of Ripon & York St John. The University has also had a long and pro-ductive relationship with the University of Leeds dating back to 1920. In 1999 the College’s Board of Governors de-

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cided to relocate all taught courses to the York campus, and by the end of 2001 all students and staff had trans-ferred across to York and a new name was chosen: York St John.In September 2005 York St John was officially granted taught degree award-ing powers. Following this, it received approval from the Privy Council of the United Kingdom to become a Univer-sity and adopted the full title of York St John University on the 1st October 2006. This was followed by the installa-tion of its first Chancellor, Archbishop Sentamu, in March 2007.Today the University is based on an award-winning campus in the centre of the ancient city of York with its 6,000 students studying a very broad range of subjects. It has a highly recognised reputation for its teaching and learn-ing, and a wide network of regional, national and international partnerships which now includes Robert Kennedy College.More information is available at the York St John University website:www.yorksj.ac.uk

Admission RequirementsAll candidates entering this programme MUST have significant work and ide-ally management experience, and be in

a position to influence their organisa-tions.

In addition, they will normally possess:EITHER  A Bachelor degree in any subject from an approved University or Institu-tion in accordance with the York St John University requirements for MA programmes (a first degree achieved at class 2:2 or above);OR   An equivalent qualification accept-able to the York St John University;OR  A professional qualification, or its equivalent, which is considered to be relevant and appropriate for advanced studyOR Be able to show evidence of per-sonal, team or organisational influence or leadership.Applicants will normally have appropri-ate professional or academic qualifica-tions in fields such as finance, account-ancy, personnel or human resources management, marketing, psychology, so-ciology, medicine, business administra-tion or law.

If an applicant’s first language is not English, he/she must be able to

demonstrate oral and written fluency in English. Working or studying in an English-speaking environment will usually be sufficient to demonstrate an accept-able competence. Otherwise, a student whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in writing, or equivalents acceptable to the University of York St John and Robert Kennedy College..Each qualified applicant will be inter-viewed by the Dean of Robert Kennedy College or his nominee in person or by telephone. The main purpose of the in-terview is to select motivated applicants with the ability to benefit from a solid commitment to the programme.In its efforts to create and support widening participation, York St John University and Robert Kennedy College actively encourage applications from all ages, of any gender, ethnic and/or so-cial background and from students with disabilities.

Aim of the ProgrammeThe programme aims to provide a wide-ranging, informed and systematic ap-proach to management and leadership so that both organisational and indi-vidual potential are enhanced. As a par-ticipant, you will choose particular issues

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that you identify for resolution and development in your own organisation. The course will provide frameworks and opportunities for supervised reflection, skill development and networking. It will also provide an opportunity for leaders of innovation and change to work to-gether on issues that will have signifi-cant impact within their organisations.

Programme OutlineInnovation is built into the design of this programme, which allows busy man-agers to achieve a Master’s degree in 12 months.The programme consists of the follow-ing modules:Introductory Module(not-for-credit module)

Power Learning for Managers Taught Modules Leading Innovation & Change (30 Credits)Essence of Leadership (30 Credits)Strategic Thinking and Strategic Lead-ership (30 Credits)Culture and Innovation in Organiza-tions (30 Credits)Residential week in Zürich, Switzerland - CompulsoryResearch Methods and Dissertation

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(60 Credits)Supervised dissertation work

ONLINE COURSES There are no average courses within our MA programme. We aim to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by ex-perienced professors and are all meant to make you a more successful and ef-ficient manager. Each module includes six video lectures recorded by York St John University members of faculty. There are no old-fashioned exams. In-stead you are given real-life case stud-ies and essays which allow you to think critically about your company and your own career. All this might seem glossy but there is one catch: we do not accept average candidates. Only in-dividuals as outstanding as our values can find their way toward admission on this programme.

Course Descriptions  Power Learning For Managers PLM (not-for-credit module)The prelude to your MA programme is our PLM module. As a roadmap to your

journey, this module provides you with the essential skills for success in the MA with a wide array of power learn-ing tools for today’s business manag-ers. The course differs slightly from the others within the programme in that in preparation for the first credit-bear-ing module, you have more flexibility on your assignment and schedule. This

module starts every month and lasts four to six weeks.Among the unique set of outcomes provided during this module we can count writing for business, managing your time and career effectively, be-coming a successful manager, solving business problems and achieving supe-rior performance in a virtual team.

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In addition to these managerial con-cepts we will also gently introduce you to the assessment system and the case-study method. You will have access to sample assignments with clear do’s and don’ts to ensure your personal suc-cess in the MA.

ship and innovation. You will be en-couraged to use your own experience in leadership roles to inform discussion, enquiry, critical thinking and reflection.  Essence of LeadershipThe aim of this module is critically to appraise theories of personal and or-ganisational leadership and models of organisational behaviour, in order to understand how to influence them as a leader. The module includes the oppor-tunity to use diagnostic processes for assessing personal leadership abilities and organisational effectiveness. In ad-dition to sharing personal experiences, you will evaluate the strategic behav-iours of others. Indicative content: perspectives of leaders and leadership in organisations, eg traits and styles; diagnosing and leading organisational effectiveness; theories of group and team behaviour and team development; collaborative working; participative and shared lead-ership.  Strategic Thinking and Strategic LeadershipThe aim of this module is to build awareness and understanding of stra-tegic thinking and strategic leadership and its contribution to business per-formance by reviewing relevant theo-

  Leading Innovation and ChangeThis module explores leadership theo-ry and practice in relation to theo-ries and processes of innovation and change. It includes the opportunity to explore leadership techniques relevant to change management, entrepreneur-

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ries, models and concepts. You will de-velop an appreciation of the complexity of relationships and tensions associat-ed with designing and leading strategy. Indicative content: strategic thinking and strategic leadership: theory, proc-ess and practice; skills of strategic leadership; the role of the executive in strategy formulation; forging links be-tween leadership, strategy, change and innovation; approaches to embedding strategy within the organisation.  Culture and Innovation in Organisa-tionsThis module reviews the cultural con-text of organisations and its impact on leadership. The politics of organisa-tions and of people working within or-ganisations are explored in relation to beliefs, values and norms within groups, social systems, personal preferences, styles and behaviour. Why are some teams more responsive and how do we overcome resistance? Indicative content: organisational cul-ture: shared beliefs, values, norms be-haviours, group processes, organisa-tional politics, shadow side influences in organisations, leadership.  DissertationThe dissertation provides you with an opportunity to undertake research into

a significant aspect of leading innova-tion and change within your organi-sation. This independent research ex-ercise will demonstrate your ability to explore and examine a complex issue that is relevant to your organisation (or one that you know), define a re-

search question, research this situation using appropriate tools, and produce conclusions and recommendations spe-cifically relevant to leading innovation and change. Indicative content: approaches to re-search and framing the research ques-

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tions, aims and objectives, ethical and professional considerations, identifica-tion of resources required for the re-search, approaches to collection and analysing qualitative and quantitative data, writing a proposal (2,000 words) and presenting research data  and findings in the form of a 12,000 word dissertation.

AssessmentsAll work is assessed through written coursework. This may be presented as an academic paper, project, presenta-tion or a combination of such things, equivalent to 6,000 words of text.

Overview of the ProgrammeThis programme leads to a qualifica-tion awarded by York St John Uni-versity. It is provided by tutors from both Robert Kennedy College of Zürich and the University. The programme’s aims and learning outcomes have been developed by tutors at the University, and all aspects of structure, progres-sion, assessment and quality assurance are governed by the University of York St John regulations.Tutors from the Robert Kennedy Col-lege lead online tutorials and discussion groups, facilitate learning, and provide

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support for students, and mark assign-ments. Some tutorials are provided di-rectly by teaching staff from York St John University during the residential element of the programme. Students on the programme have ac-cess to all the online resources at the University and at Rober Kennedy Col-lege. Together, Robert Kennedy Col-lege and York St John University have a very substantial range of manage-ment texts and access to electronic journals, available remotely via the in-ternet. An excellent range of student support and welfare services are also available.

Learning OutcomesBy the end of the programme you will be able to:  examine the contributions of vari-ous theoretical models and approaches to leadership, innovation and change within organisations;  explore the different facets of ef-fective leadership;   assess personal and professional strengths and areas for development as leaders;  design and implement a research project relating to leading innovation and change within an organisation;

 demonstrate leadership of innovation and change as part of strategic devel-opment in an organisation;  identify and evaluate culture in an organisation;  evaluate leadership styles appropri-ate to specific situations;  reflect critically on ethical dilemmas within the decision-making processes in organisations;  systematically reflect upon learning, practice and experience.

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Jackie Mathers MBA, ACIPD, CMI, FHEADean, York St John Business School Following 10 years in the commercial financial sector and 10 years deliver-ing business studies in a further and higher education college Jackie joined York St John University in 2001 as a specialist in Strategy and Finance con-tributing to all programmes within the business management arena.Jackie brings to the Business School extensive experience within higher edu-cation and management of a diverse range of programmes and associated staff combined with long term engage-ment with industry. Emphasis on the student experience to enhance the time spent at University and increase em-ployment opportunities following gradu-

ation has been an important aspect of her teaching philosophy. Jackie embraces the op-portunity to bring students from overseas to York to benefit from the rich educational experience within York St John Busi-ness School and to enjoy the beautiful surroundings within the centre of York, sharing experiences with both interna-tional and UK students and profes-sional partners.As Dean, Jackie is responsible for stra-tegic management of York St John Business School working across all ar-eas and building partnerships region-ally, national and internationally. Jackie

influences both the direction of the Business School and the University through membership of a wide variety of University and external committees. Jackie is passionate about personal and professional development whether this be for herself, her staff or stu-dents within the Business School and this is demonstrated by her member-ship of and engagement with the Higher Education Academy and Char-tered Management Institute, Associ-ate Membership of the Chartered In-stitute of Personnel and Development and work undertaken with the Asso-ciation of Business Schools along with her directorship of York Professionals to broaden staff, student and external experiences. Much of Jackie’s work is focused around International Higher Educa-tion and among other things she has researched ways in which the under-graduate student experience can be enhanced through collaborative learn-ing and development of emotional in-telligence. Working closely with Inter-national students both in the UK and overseas Jackie has developed a di-verse and valued community to share and engage in multiple global agendas.Jackie continues to work closely with

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local and regional employers to develop innovative curriculum which delivers em-ployer objectives and yet is interesting and enabling for participants. Work continues with employers to establish links to enhance student employability on completion of the programme and to bring relevance to skills and con-cepts learned in University.

Core Course Team

Head of ProgrammeDr Tina Harness Tina Harness has 10 years’ postgraduate and undergraduate university teach-ing experience both in the UK and overseas. Her specialist teaching areas include HR Management, Organisation-al Behaviour and Research Methods. Her industrial experience was gained in the energy industry and the NHS working in HR management roles. Tina has undertaken consultancy for the IT industry to facilitate the development of web-based HR management support packages. Her PhD (Huddersfield Uni-versity) explored the implementation of strategic human resource management in a cross section of UK businesses. Currently her research interests com-prise Strategic HR Management and

Relationship Marketing. She has pub-lications in the Service Industries Journal, Journal of Product and Brand Manage-ment, and the Journal of Finan-cial Services Mar-keting.

Programme Tutors Professor David Costa, Dean, Robert Kennedy CollegeBA Business Studies (University of Derby), LL.M International Trade Law (University of Northumbria at Newcas-tle), MBA eCommerce (Queen Marga-ret University), Ph.D Strategy, Program

and Project Management. (Skema Business School, France) David Costa is Dean of Faculty and one of the founders of Robert Kennedy College. In his capacity as Dean, he oversees the faculty review process and several of the academic programmes of the college.He is a Fellow of the Wharton School, University of Pennsylvania, and is an elected Fellow of the Royal Society of Arts and the Royal Society of Statis-tics. He read law at the School of Law of the University of Northumbria, New-castle, and graduated with an LL.M degree. He complemented his legal studies with the Advanced Project Man-agement Program, Stanford University, from which he graduated with the

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widely respected title of Stanford Certified Project Manager. He then expanded his knowledge of business through the Entrepreneur-ship Development Programme of the

Sloan School of Management, Massa-chusetts Institute of Technology. Dean Costa also holds a BA in Business Stud-ies from the University of Derby, an MBA in eCommerce from the Queen Margaret University in Edinburgh, Scotland and a Ph.D. in Strategy, Pro-gramme and Project Management from the Skema Business School (ESC Lille) with a thesis that dealt with index-based commodity investments. Prof. Costa lectures in the area of In-vestment and Money Management and is a frequent guest on several business television channels such as CNBC Eu-rope and Bloomberg Television. His recent research on risk adjusted portfolios with both stocks and commodi-ties has been used for the creation of a Swiss publicly traded investment certifi-cate issued by the second largest Ger-man Bank, Commerzbank AG.

Professor David Duffill, Deputy Dean, Robert Kennedy CollegeMA Engineering Science (Pembro-ke College, Oxford University), MBA (Harvard Business School), Member of the British In-stitute of Market-ing With his Oxford MA and his Har-vard MBA Prof. David Duffill had been a profes-sional consultant for almost 20 years when in 1997 the company in which he was a partner was sold to Renaissance Solutions of the USA. Two years later, he and three colleagues left Renais-sance to start TCI Consulting, a “vir-tual” consultancy specializing in helping clients by providing strategy inputs and business intelligence for their strategic planning process.While Prof. Duffill’s main industrial re-cent focus has been in the healthcare, automotive and construction materi-als markets, his experience covers a broad range of industrial and service organisations. A substantial part of his current consulting activity is in com-petitive intelligence, including helping

clients to benchmark their cost position against key competitors.

Professor Roy G.C. Damary, Head of Business Studies, Robert Kennedy CollegeMA Engineering Science (Pembro-ke College, Oxford University), MBA Baker Scholar (Harvard Business School), Ph.D. Business Management (University of Lausanne)Prof. Damary holds an M.A. in Engineer-ing Science with First Class Honours from Oxford University and MBA with High Distinction from Harvard Business School. While pursuing his full-time ca-reer as a business consultant (Tech-nomic Consultants SA, Geneva), he achieved his Ph.D. from Lausanne University in 2000 (his thesis dealt with the reforms in Russia and the emergence of modern business practice there).Prof. Damary combines a long experience in practical consultancy and running his own business with academic management and teaching experience in marketing, accounting and finance, and entrepre-

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neurship. This dual nature of his profes-sional experience and his pluri-disciplinary academic background, combined with his personal experience of preparing a doc-torate while working full time allows him to marry the academic and pragmatic aspects of business and research as they apply to doctoral studies.Over the period 1986 to 1994, Prof. Damary was engaged in university teach-ing and programme management at Webster University, Geneva. He ran the MBA and other business programmes, and taught business, marketing, account-ing and finance courses.His business consultancy has been built around industrial marketing consultancy, with more recent responsibilities in fi-nancial market analysis and the creation of business enterprises. He is Economic Adviser to Bridport Investor Services, a Geneva-based, fixed-income broker and consultancy.

Benedicta Lusk, Adjunct Professor of ManagementB.Sc. in Management and Organization-al Behaviour (University of La Verne), MBA (Peter F. Drucker and Masatoshi Ito Graduate School, Claremont Gradu-ate University)Benedicta Lusk, founding member of Lusk,

Paul & Associates, L.L.C., is an entrepre-neur, strategist and executive coach. She is recognised for her exceptional facili-tation and relationship-building skills at all levels of organisations, especially the executive branch. She brings over fifteen years of executive experience champi-oning real lasting business improvement by changing how people view and run their business. Her experience, interna-tional and national, spans the defence, industrial and commercial business sec-tors with significant accomplishments in organizational behaviour, programme management, strategic planning, business and marketing management, executive coaching, and profitability turnaround. She also has significant expertise in in-formation technology both from a strate-gic as well as an operational standpoint.Ms. Lusk’s strategic partners include economic development agencies, elected officials, chambers of commerce and federal departments and agencies. She has received numerous awards for her contribution to the success of economic development agencies in creating and retaining business in the Southern Cali-fornia region. She serves on the Board of Directors for the Inland Valley Eco-nomic Development Agency.As well as her executive MBA and her

BSc she has a teaching credential from the Los Angeles County Office of Edu-cation.

Emeritus Professor Gabriel Jacobs, Member of the Board of Academic Governors and Research Coordinator, Robert Kennedy CollegeBA (University of London), Ph.D. (University of Wales)Before retiring from his Chair of Business Information Tech-nology at Swansea University, Professor Jacobs’s primary teaching interests were in multimedia applications, busi-ness telematics and computer-assisted learning. In 1993, he helped found the As-sociation for Learning Technology and for nine years was Editor then Executive Edi-tor of its journal, ALT-J. Before that, he was Joint Editor of the journal Interactive Multimedia.Professor Jacobs has directed several major European-funded projects related to small businesses, multimedia and e-learning. He has researched and published very extensively in the areas of IT and general business man-agement.

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Thurgauerstrasse 40, 8050 Zürich, SwitzerlandHead Offi ce a nd Te ch n opa r k ® Campu sTechnoparkstrasse 1, 8005 Zürich, SwitzerlandTelephone 41 44 307 3636 Fax 41 44 307 3637

y o r k @ c o l l e g e . c h www.college.ch

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