robert cullen, swedish welcome charts...‘o wad some power the giftie gie us tae see oursel's...
TRANSCRIPT
Robert Cullen, Swedish Welcome
CHARTSGothenburg, 29 April 2013
A fully integrated advisory system
that offers quality assurance from
a guest perspective and from a
sustainability perspective
Assessed annually by professional
Advisors
Swedish Welcome
‘O wad some power the giftie gie us
Tae see oursel's as ithers see us!’
Robert Burns, 1759 - 1796
90% of tourism businesses
thought they went the extra mile
to provide their customers with
something special.
90% of visitors thought they
hadn’t done anything extra to
add to their experience.
Categories - StayHOTEL
• Hotel
• Small Hotel
• Breakfast Hotel
SMALL SERVICED
• B&B
• Pensionat
• Gästgiveri
HOSTEL
PARKS
• Parks
• WildernessParks
• GuestHarbour
SELF CATERING
• Hut
• Apartment
• House
OTHERS
Categories - Experiences
EXPERIENCE
CategorisationWhat you are!
AdviceHow to improve?
EvaluationHow good you are?
The system
1. Hospitality
2. Heritage
3. Accessibility
4. Safety
5. Working Conditions
6. Health
7. Food & Beverage
8. Consumables
9. Equipment
10. Travel & Transport
11. Energy
12. Water
13. Waste
14. Housekeeping
15. Interior
16. Exterior
17. Construction
18. Governance
1. Hospitality
1.1 Hospitality – Booking procedure, telephone enquiry,
friendliness
Manner and attitude. Friendliness. Attention and focus.
Willingness to answer questions. Professionalism. Warmth.
Aspect Group
Aspect
Scope
Acceptable – Score 1 Functionaryapproach;roleperformed,butwithslightairofdistractionandlackoffocus.Allbutimmediatereferencetowebsite.
Good – Score 2 Pleasant,professional,demeanorwithawillingnesstohelpwhenasked.Allemailqueriesdealtwithpromptlyandinacourteousandhelpfulmanner.Littleornoadditionalefforttoenhancethebookingexperience.Teammembersgivingattentionbutwithaslightlyhurriedsnesethattheywanttoreturntoothertasksorduties.
Very Good – Score 3 Averygoodfirstandlastimpressionwithawarm,friendlydemeanormaintainedthroughoutthebookingorenquirycall.Moreresponsivethanpro-active,butwithclearwillingnesstohelpwhenasked.Clearthatthecustomeristhesolefocusofattentionduringtheinteraction.Abilitytouseknowledgeoftheattractiontomeetcustomerneedsandenhancethebookingprocedure.
Excellent – Score 4 Positive,friendlyandprofessionalattitudedisplayedthroughoutthebookingprocedure,withgoodjudgementof
customerneedsandabilitytodiscernthecustomer'sdesireforinteraction.Abilitytomakethecustomerfeelvaluedandappreciated.Activelyseekstoenhanceinformationwithfurtherdetailandeffortmadetopre-emptqueries.
Outstanding – Score 5 Teammembersdisplayawarmandhelpfulattitudethroughoutthewholebookingexperienceorgeneralenquiry.Staff
willattempttoestablishagoodrapportandgotheextramiletoensureallcustomersfeelappreciatedandatease.All
questionsandrequestsmetwithapositiveandhelpfulattitude.Abilitytoanticipatecustomerneeds,activelyoffering
advice,suggestionsandinformation.
Experienced Advisors give
Swedish tourism companies
concrete guidance about what
they should prioritise to satisfy
guests, improve profitability, and
contribute to sustainable
development
Hållbar Besöksnäring
Hovdala slott (SFV)
Nyköpingshus (SFV)
Sea Lodge Upplevelsebolaget
Tingvall (B&B)
Tännäs Myskoxecentrum
Hotell Funäsdalen
Sala Silvergruva
Färna Herrgård & Spa
Astrid Lindgrens Värld
Wallby Säteri
Teleborgs Slott
Guldström & Co
Öjaby Herrgård
Birka Vikingstaden
Vaxholmskastell B&B
Tullgårns Värdshus
Akomakargården
Åkra Gård B&B
Forty Towers
Havsten resor
Daftö resort
Pensionat/Käk & Bräk
Pensionat Karlslund
Biosfär Läckö Strand
Biosfär Nautopp Kust & Fjälläventyr
Nordiska Akvarellmuseet
Bohus Fästning (SFV)
Läckö Slott (SFV
Sydkoster
Ekenäs
Kosters Trädgårdar
Strandflickorna
Hotell Käringön
Västergården Dillö
Sjötorps Pensionat
Åsgårdens värdshus
Norrqvarn Hotell och Vandrarhem
Kollängens B&B
Idas skepparehus/Strandbrygga
Ruders egendom
Röda stallet B&B
Fyrvaktarens hotell
Brunnsbo Gästgiveri
Hotell Andrum –trähus
Madame blå hotell & restaurang
Kalmarslott (SFV)
Ottenby Kungsgård (SFV)
Waxholms Kastell (SFV)
Karlsborgs fästning (SFV)
Väderöarmna (SFV)
B&B15%
Pensionat3%
Gästgiveri6%
Stuga15%
House6%
Apartment2%
Hostel16%
Experience37%
The First 103
Hållbar Besöksnäring
Myskoxecentrum
Hållbar Besöksnäring
Astrid Lindgrens Värld
Hållbar Besöksnäring
Bohus Fästning
2013
Test of system
Return visit to participating companies
Training– Swedish Advisors
2014
New Companies – New Regions
2015
Public Communication
www.swedishwelcome.se