robert christner christina cruz eric lora bulls-eye style
DESCRIPTION
GO International Initiative “Our goal is to find people who share our philosophy on offering high quality design for excellent value.” –Trish Adams Consulted 20 designers in the US and Europe, and broke down the list to only a handful Picked designers from London, Paris and New YorkTRANSCRIPT
Robert ChristnerChristina Cruz
Eric Lora
Bull’s-Eye Style
Retailers and DesignersTarget: Patrick RobinsonH & M: MadonnaKohl’s: Vera WangGAP: Roland Mouret
GO International Initiative“Our goal is to find people who share our
philosophy on offering high quality design for excellent value.” –Trish Adams
Consulted 20 designers in the US and Europe, and broke down the list to only a handful
Picked designers from London, Paris and New York
SoftlinesKeeping the lines
“voguish”Proenza Schouler,
Jack McCollough, Lazaro Hernandez
HardlinesIsaac Mizrahi,
Thomas O’Brien, Victoria Hagan
“We thought it would be good – but it was great” –Gina Sprenger
Target’s Buying Power“We have so much buying power that it
drops fabric prices dramatically.” –Trish Adams
Since they have so much buying power, products can be sold 10 times cheaper
Target takes care of its heavy lifting fabric sourcing and allows the rotating design stores to focus on what they do best
Pros
Limit counterfeitingDifferentiation Brings new consumers to designers
Exposure in 1,494 stores
Cons
Diminish the designer’s nameEuropean styles may not match American taste
Different vision between designer and store
Legal matters regarding joint ventures
What’s Next?
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SourceTIME Magazine“Bull’s-Eye Style”Spring 2007, Style 7 Design, Vol. 169,
pp.34-36By George EpaminondasPictures provided by Target.com,
Louisvuitton.com and Walmart.com