rob smith 2016

Rob Smith 2016

Silver Leopard April 2014 -

A long-term freelance position taking on a variety of projects. Helping clients reach their audiences through everything from strategy, design and language to actual experiences. Work has included a visitor attraction and brand flagship for Wedgwood in Barlaston, event design for Mazda and Hyundai and brand and print work for Middlesex University.

Bandstand September 2011 - April 2014

As Senior Designer at this Soho based design and marketing agency, I supported the Creative Director alongside a team of designers, art workers and developers. With strategic thinking as important as design aesthetics, brands were conceptualised and implemented across multi-channel campaigns. Clients included Land Securities, Aviva, Grosvenor Estates, Jo Loves, Clinique and Diabetes UK.

Emperor Design January 2008 - September 2011

Senior, client facing position in a fast paced environment. Work included reporting, corporate literature, marketing communications and branding for major companies in finance, law and the public sector.

Emap Communications April 2004 - December 2008

Graphic Designer in a small in-house team providing design solutions for conferences, exhibitions and magazine brands, with far reaching audiences in the private and public sectors. Projects included brochures, direct mail, press advertising and exhibition design for Emap’s corporate brands.

Address5 Medway BuildingsMedway RoadLondonE3 5DRT 07709 487724E [email protected]

PackagesIndesign/Illustrator/Photoshop

EducationBA (Hons) Graphic Design University of Teesside

AND September 2003 - February 2004

Boutique agency in Clerkenwell, predominately producing recruitment advertising, marketing communications and branding for major brands such as Levi’s, Monsoon, Coast, Pret A Manger and J D Wetherspoon. Projects would include branding, press advertising, point of sale and direct mail.

CCAD August 2002 - August 2003

Inhouse designer for Cleveland College of Art & Design. Responsible for the college’s visual communication in print; direct mail pieces and press advertising, to bigger projects such as the college prospectus or outdoor marketing campaigns.

Rob Smith 2016

Middlesex University is internationally renowned for higher education. My task was to create high specification marketing materials to speak to a global audience while helping with brand development, strategy and implementation. The main challenge was demonstrating how such a strong brand was flexible enough to allow for the unique approach of the University’s various schools.

Middlesex University Brand guide book

Middlesex University Graduation Gazette.

Middlesex University Postgraduate Guide.

Middlesex University | 76 | Middlesex University enquiries @mdx.ac.uk +44(0)20 8411 5555 Book an Open Evening : www.mdx.ac.uk/pg

London Located in Hendon, north London, our £200m flagship campus is only a 23-minute Tube ride away from central London, giving you the best of both worlds: a spacious learning environment with wide-ranging facilities and easy access to the heart of the city. Vibrant, ambitious and culturally diverse, London is a global city with academic and professional opportunities unlike anywhere else in the world. From celebrated museums and galleries to state-of-the-art sports centres, historical sites, international businesses and one of the world’s top three financial capitals – London has everything you need to enhance your studies and achieve your goals. It’s also an exciting place to live, network and make new friends, with excellent transport links to help you stay connected, wherever you’re from and wherever you want to go. By choosing to study with us, you’re not just choosing to study with Middlesex, but with London, Europe and the rest of the world.

Feed your mind within the greatest city on Earth – London. Home to groundbreaking research and discovery, steeped in cultural heritage and creativity, London now boasts more than 100,000 international students from over 200 nations, making it the most popular student city in the world.

100,000Over 100,000 international students choose London as their destination for higher education

of London graduates are in employment (Source: ONS)

Students who study a postgraduate degree earn an average of £250,000 more over their working life (source: Parthenon Group)

95%

£250,000

London Postgraduate Guide 2015

Our campusOur focus on academic excellence is reflected in our investment of over £200million into our London campus. A short Tube ride from the centre of London, our campus provides you with the facilities and space in which to realise your academic and personal aspirations.

Shortlisted for Best Facilities in the Guardian University Awards, our dedicated postgraduate study areas provide access to the latest technologies and industry standard equipment, with social spaces where you can unwind and socialise with friends and colleagues. Our sustainable buildings, ultra-modern lecture theatres, specialist workshops, sports facilities and 24 hour library, offer the ultimate postgraduate experience. The first UK university to offer its students free printing and photocopying, we also provide access to 200 laptops through our laptop loan service. Additionally, all students receive a free e-book from their core module, and our subject librarians provide in-depth knowledge of subject specific reference materials. Our postgraduate students also have exclusive access to our ‘PG Connect’ events. These business and networking evenings feature prominent guest speakers – most recently leading UK businesswoman and star of ‘The Apprentice’ Karren Brady, and ‘Dragon’s Den’ star and entrepreneur Levi Roots. To help keep you active, our onsite gym, the Fitness Pod, is packed with the latest equipment and technology, and we also provide opportunities to get involved with competitive sports as many of our University teams take part in regional and international competitions across the globe.

As busy 21st century students with varying circumstances and differing requirements from a university, you’ll have access to resources you need to make postgraduate study possible, including specialist services for international students, distance learning support, childcare and disability provisions, and a variety of University and private sector accommodation options. And when it’s time to relax or network with your peers, simply head into the leafy suburbs of Hendon, where you’ll find a number of parks, local restaurants, cafes and a dedicated shopping mall. Alternatively, our newly renovated MDX House is where you’ll find a lively bar with multiple eateries, hosting events such as comedy nights and live music throughout the academic year. www.mdx.ac.uk/life-at-middlesex

Our campus Postgraduate Guide 2015

Middlesex University | 11Book an Open Evening : www.mdx.ac.uk/pg10 | Middlesex University enquiries @mdx.ac.uk T +44(0)20 8411 5555

The World Postgraduate Guide 2015

Middlesex University | 98 | Middlesex University enquiries @mdx.ac.uk +44(0)20 8411 5555 Book an Open Evening : www.mdx.ac.uk/pg

The World Our programmes are now being taught to around 40,000 students in more than 70 institutions worldwide. With five key regional hubs spanning four continents, and regional contacts throughout the world, we ensure that our courses are accessible no matter where your location. Our London campus is a celebration of diversity with a multicultural student body representing over 100 nationalities. Our international network of alumni is 80,000 strong and continues to grow by the day, and our academic staff bring with them cross-cultural knowledge and practices that continue to inform their teaching. By utilising our growing network of international business contacts, our graduates have gone on to achieve great things; working for some of the largest organisations and established brands throughout the world. Graduates working in industries including oil and gas in Asia, computer technology in the Middle East, and health services throughout Europe have been able to do so because of Middlesex’s highly regarded reputation amongst international businesses. With such an international presence, the robust teaching and learning we deliver continues to inform and impact individuals, businesses and society on a global scale. Twice awarded the Queen’s Award for Enterprise, and as the first British University to achieve the highest rating for our collaborative global education provision, we are uncompromising in the quality of our teaching, learning and research.

The presence of our academic rigour and research excellence is felt throughout the world and it is why ambitious and high achieving students from across the globe choose to study with us, either at our London campus, or our campuses in Dubai, Mauritius and Malta.

We have campuses in Dubai, Mauritius and Malta

80,000Access over 80,000 former students through our international alumni network

We have 40,000 students worldwide

40,000

Middlesex University Brand Guidelines - Masterbrand.

Middlesex University Guidelines 1

©Middlesex University 2014 This document is for internal use only and must not be distributed externally. Images are for illustration purposes only, and are not owned by Middlesex.

Middlesex UniversityIntroducing the Masterbrand





Middlesex UniversityEquities

Our evocative logo: a symbol of our ambition

Our logo is unique to us, and is one of the key components of the Middlesex University brand. The ‘Middlesex University London’ logo is our primary logo, and should be used in most circumstances.

The logo is based on the historic Middlesex county crest. This jewel-like symbol reflects both our heritage and our attitude, with the three distinctive seaaxes referring to our three pillars: creative, enterprise and global.

The primary use logo uses ‘London’ in the wordmark, clearly demonstrating where we are located, whilst bringing a sense of the multidimensional learning experience offered at Middlesex University. Our primary logo should be used on all comms relating the London i.e. all brochures, environmental, local campaigns.

Logo variations We have a secondary logo for use on Total Operations communication only i.e. Financial Statements. We also have logos for each of our global campuses.

Please note Our logo should never be recreated or changed. Always use the correct, supplied artwork.

We have a ‘Middlesex University’ logo (left) for specific uses, including graduation.

Primary Logo

Secondary Logo

MDX Equities

Ratio of colour dominance MDX Black 25%

MDX Red 50%

MDX White 12%

MDX Dark Grey 6%

MDX Light Grey 6%

MDX Silver 1%

One line titleOne line title

MDX EquitiesMiddlesex University Guidelines 25


MDX Equities

Colour options

Primary logo1 Primary positive logo2 Primary reversed out logo

12

1 2 3

Reversed out solid white Can be used depending on the intended backdrop.1 Solid colour (Red, black or grey)2 Imagery3 Coloured paper (in this instance a silver foil is permitted)

©Middlesex University 2014

Middlesex University Guidelines22



How to use these guidelines We’ve made a big investment in creating an engaging and emotive brand for Middlesex University. It is vital that we present a clear and consistent image in order to increase our profile and connect with our audiences.

In putting together these guidelines our aim is for them to be easy to use and flexible enough to work across all current and future applications.





The three pillars can also be applied at different volumes to our four campuses.

Brand Pillars: Campuses

Creative

Enterprise

Global



School of

Art & Design

Our Schools



The brush stroke can be used to bring life and movement to communications. It’s an expression of the freedom of creative thinking.

Graphic device

Our Schools



The ambitious angle appears as a subtle gradient, combined with hero imagery. School of Art & Design is about freedom and expression and therefore the precise nature of the ‘angle’ is toned down.

Using the angle

Our Schools Middlesex University Guidelines 155


1. School Marque. 2. Expressive typography - Smudger Typeface.3. Colour balance.4. Expressive graphic device.5. Monochromatic hero imagery.6. Student photography.7. Environment

1.

5.4.

2.

6.

3.

7

School of Art & Design in summary

School of

Art & Design BreAk

tHe mouLD





smuDger PLAin

School of

Art & Design

Dax Light Dax LightDax RegularDax MediumDax BoldDax Extra Bold

Typography

School marque School specific, campaign typeface Headings Body copy

Our Schools



BreAk

tHe mouLDBold expressive typography

Break the mould, defy the grid , fight against the ordinary. The school specific typeface should be used to reflect the School’s expressive and dynamic ethos.

Our Schools

Middlesex University Brand Guidelines - School of Art & Design.

Park House is a major development by Land Securities. A mixed use scheme in a prominent Oxford Street position, the building would change the local landscape both physically and economically. The brief was to create a fresh, forward looking brand that encapsulated not only the striking modern aspects of the building but also the heritage of luxury associated with nearby Mayfair.

Park HouseBrand guide book

Park House Art direction.

Park House Brochure spread.

Park House Brochure details.

Park House Website.

Tempur describe themselves as being at the forefront of ‘sleep technology’. Here I was involved in the art direction and story boarding of new brand photography and film, developing a new more scientific language and showing how a clean, premium approach would work across their through the line communications.

Tempur Brand guide book

Tempur Art direction.

Tempur Campaign.

Tempur Consumer catalogue.

Land Securities continue to raise the profile of London’s Victoria. The project was to create a stand alone piece to celebrate the area and showcase it’s diversity. The solution was a small, case bound book with a premium finish and beautiful photography.

EVOL 1e book

EVOL 1

Timothy Han, producer of scented candles, perfume and beauty products was looking to develop a luxury brand that still felt youthful and ‘urban’. I worked on a proposal that demonstrated a lifestyle focused online presence and a premium approach to packaging.

Project: Timothy Han

Timothy Han Website.

World of Wedgwood in Barlaston is a major development in Staffordshire. A visitor destination, the site will include Wedgwood’s first flagship store in the UK, a factory tour, museum and tea rooms. This huge project spanned everything from the naming of the site, brand creation and marketing, right through to signage, exhibition graphics and interior design considerations.

World of Wedgwood Brand guide book

World of Wedgwood Art direction

World of Wedgwood Type lock-up.

World of Wedgwood Art direction.

World of Wedgwood Exhibition design and wayfinding.

World of Wedgwood - Factory Tour Design, art direction and copywriting.

World of Wedgwood - Wedgwood Tea Room Art direction.

World of Wedgwood - The Dining Hall Interior design considerations and art direction.

World of Wedgwood Printed visitor guides.

Visitor Guide

MAPincludes

MAPincludes

MuseumIcon guide

Our objects and archive material give a unique insight into the world’s most famous potter and the company he founded.

Our galleriesFollow the icon numbers around our galleries to truly appreciate the breadth and variety of four centuries of Wedgwood production.

entrance exit & Museum shop

Apotheosis of Homer Vase

Cauliflower Coffee Pot

Vase and Cover

First Day’s Vase

Tray of Jasper Trials

Canopic Vase

Family Portrait by George Stubbs

Library Bust of Mercury

Portland Vase

Frog Service

Borghese Vase

Satyr Vase

Doll’s House

Plate (Anthemion)

Vera Wang Coffee Pot

Jasper Conran Teacup and Saucer

Barnard Vase

White House Service

Fairyland Lustre Vase

Bournvita Jug

Murray Vase

Coronation Mug

Barlaston Shape Teapot

Design ’63

Casserole

Shape 225

Man and Space

Ferdinand the Bull

Blue-Printed Botanicals

Teapot

Lobster Bowl

Vase

Spill Vase

Caterer Jug

Pâte-sur-pâte Vase

Bust of Venus

1 11

12

13

3119

2 3220

3 3321

4 14 3422

5 15 3523

6 16 3624

7 17 25

818 26

27

28

29

30

9

10

18th 19th 20th 21st

12

3

13

14

4

5

6

7

9

10 21

24

25

2627

28

3635

8 30 29

3334

3231

22

23

11

12

15

16

17

18

19

20

Icon guide

10Frog ServiceQueen’s ware, 1773-74 (28,11)A dessert plate painted in monochrome with a View of Castle-Acre Castle, Norfolk. The Frog Service was ordered by Empress Catherine II of Russia. It was the first plate of its kind to be decorated for this service; however, it was incorrectly painted with the oak-leaf border intended for dinner ware and, therefore, could not be sent to St Petersburg.

7Family Portrait by George Stubbs, 1780 (20,02) This conversation piece shows the Wedgwood family in the park of Etruria Hall. It is painted in oils on a wood panel by George Stubbs, renowned as the period’s finest British horse painter. Inscribed: Geo. Stubbs pinxit 1780.

9Portland Vase Black jasper with white reliefs, 1789-90 (27,14) This is a replica after the famous Roman cameo-glass vase, once owned by the Duchess of Portland. It took Josiah over three years of experimentation and trials before the first perfect copy was made in October 1789. Wedgwood’s copies of the Portland Vase are considered some of the greatest technical achievements of the potter’s art.

8Library Bust of Mercury Black basalt, 1789-95 (24,13)The modelling of this bust is attributed to John Flaxman Jr. It is probable that Josiah kept the original in his own study before copies were manufactured commercially.

2Cauliflower Coffee Pot Earthenware, 1759-65 (02,09) Green glaze like this was Josiah’s first significant ceramic development. It was ideal for the organic moulded shapes that were popular at the time.

18th

1Apotheosis of Homer Vase Blue jasper, c.1786 (Reception 01,00)The vase features a bas-relief design by John Flaxman Jr. Josiah Wedgwood declared it, “The finest and most perfect I have ever made”.

6Canopic VaseBlack basalt, c.1790 (18,03)This vase features encaustic decoration copied from Volume II of Bernard de Montfaucon’s L’Antiquité Expliquée (1719-24). Ancient Egyptian canopic vases were made to store the viscera removed from bodies during the process of mummification. This

particular vase once belonged to Josiah’s

physician and friend, Dr Erasmus Darwin.

5Tray of Jasper TrialsJasper, c.1773 (10,01)Each of these trial pieces is marked with a unique number that corresponds to Josiah’s Experiment Book. Many pieces are also impressed with firing instructions – for example; TTBO stands for Tip Top of the Biscuit Oven.

3Vase and CoverEarthenware ,1766-68 (03,13)The applied decoration on this cream-coloured vase features traces of gilding. Josiah described this unusual form as, “Vases with high crown’d hats!”.

4First Day’s VaseBlack basalt, 1769 (08,21)One of six vases personally thrown by Josiah to mark the opening of the Etruria factory. Inscribed and decorated in red encaustic enamel.

Eating & drinking

News & events

Creative experiences

Wedgwood Museum

What’s on

Family activities

World of Wedgwood combines creative heritage with an innovative contemporary visitor centre. Experience Wedgwood for the day through shopping, food and visitor tours.

The new World of Wedgwood Duis quis erat vel risus commodo cursus nec vel libero. Suspendisse potenti. Vivamus at nisi vitae sem eleifend ultrices cursus vel libero. Suspendisse potenti. Vivamus at nisi vitae sem.

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Shopping

Wedgwood Factory tour

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World of Wedgwood Visitor website.

World of Wedgwood Installation

World of Wedgwood Installation

World of Wedgwood Installation concept and design.

Rob Smith5 Medway BuildingsMedway RoadLondonE3 5DRT 07709 487724E [email protected]

Thank you

rob smith 2016

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