rob liu - #11 meetup - growth hackers australia
TRANSCRIPT
SEO
69% traffic from SEO
1. Target lots of keywords with lots of landing pages
2. Build lots of links
02Traffic (year to date)
Top keywords
Traffic sources
Top landing pages
Landing Page
Automatically generatedfrom scrapped content
Each page targeting “business name” deals
Capture emails
02
Steal backlinks
Use majestic.com or moz.com to see competitor backlinks and steal them
Links that work:1. Charity/software
sponsorship links2. High page rank blog
comments
02
How to find:
creativecommons.org/supporters
projectcounter.org
icdri.org
twinhelix.com/donate
use Majestic to find more
How to find:
Google news search for articles
relevant to your startup
Use majestic to steal competitors links
Contactout
Chrome extension that finds emails and phone numbers.
600m emails and phonenumbers. Emails for 65% ofpeople on LinkedIn.
17,500 weekly active users
03
Contactout is used byrecruiters at 30% of the fortune500
page014
Cherie Smittle, Sr. Technical Talent Sourcer @ Apple It has done a great job of finding an actual email that works beyond the work email. I like that it does not take much space, shows when there is details for the profile and can be hidden. I’ve shared the tool today with my team so you should see a lot more activity from us :)linkedin.com/in/cheriesmittle
John Foxworth, Talent Acquisition Specialist @ CiscoI have been using your product now for a while and I am impressed with the contact information and the form factor of the tool.linkedin.com/in/johnfoxworth
Heather Parrot, Sourcer @ MicrosoftAwesome. Will share with others :) So far, very happy with results linkedin.com/in/heatherparrot
Krystle Wright, Recruiter @ PalantirA few of us are already finding that this has been very useful to find emails! We used Connectifier in the past but it was very hit n’ miss.linkedin.com/in/krystlewright
Ask experts for adviceSomeone out there has already done what your planning to do,
find them on Linkedin, reach out to them via email, ask for mentorship. Offer $500 to increase response rate but only talk to
people who don’t accept your money.
Subject: Seeking your mentorship regarding Connectifier
Hi John,
I am Rob, an Australian tech entrepreneur linkedin.com/in/robliu. We're building contactout.io a sourcing tool similar to Connectifier but targeting the Australian and UK markets.
I would greatly appreciate your mentorship and advice on growth and how to do sales for recruitment sourcing tools, and any insights you've gained from your experience at Connectifier.
Would you be free for a brief chat on Skype?Happy to send you $500 for your time.
Kind Regards,Rob Liu
Summary
1. Exploit social media sites, when they are new
2. SEO is means1. lots of keywords & landing pages 2. building lots of link
steal links and strategies from competition with majestic
3. Copy business ideas, reach out to people who have done it before, ex-employees of competitors, offer $500.
4. Biggest driver of viral growth is product market fit, read running lean
Business
Running Lean by Ash MauryaTools of Titan & Four hours series by Tim FerrisThe One thing by Gary KellerLean Analytics by Alistair CrollEat that Frog by Brian TracyTreasure Islands by Nicholas ShaxsonThe Lean Startup by Eric RiesWork Rules by Laszlo BockThe Challenger Sale by Matthew DixonWho: The A Method for HiringScaling Lean by Ash MauryaPredictable Revenues by Aaron RossHacking Sales by Max AltschulerVenture Deals by Brad FeldThe Hard Thing About Hard Things by Ben HorowitzZero to One by Peter ThielStartup CEO by Matt BlumbergRemote by David Heinemeier HansenRework by Jason FriedSan Walton Made in AmericaCreativity Inc by Ed CatmullJack by Jack WelchInfluence by Robert CialdiniHackers and Painters by Paul GrahamHow Google Works by Eric Schmidt
Life
The fountainhead by Ayn RandThe power of now by Eckhart TolleThe singularity is near by Ray KurtzweilCrucial Conversations by Kerry PattersonThe subtle art of not giving a fuck by mark mansonSapiens by Yuval Noah HarariMans search for meaning by Viktor E FranklThe Happiness Hypothesis by Jonathan HaidtRadical Self-Acceptance by Tara BrachTalent is Overrated by Geoff ColvinSurely your joking Mr Feynman by Richard FeynmanFull Catastrophe Living by Jon Kabat-ZinnBrave new world by Aldous HuxleyLife at the speed of Light by Craig VenterGang Leader for a Day by Sudhir VenkateshSex at dawn by Christopher RyanThe alchemist by Paulo Coelho150 healthiest foods on earth by Jonny Bowden