roanoke city public schools...graphic standards - specialty items- color pallette 11 - typography 12...
TRANSCRIPT
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiCS StandaRdS Manual
table of ContentS
bRandinG and identity 2
iMPleMentation and exeCution 3
of the GuidelineS
loGo StandaRdS
- logo 4
- applications of the logo 5
- departmental guidelines 6
- Sizing and spacing 7
- Colors 8
- Placement and backgrounds 9
- Resolution 10
GRaPhiC StandaRdS
- Color pallette 11
- typography 12
- typography samples 13
aPPliCationS
- letterhead 14
- departmental letterhead 15
- business card 16
- business envelope 17
- news release 18
- advertisement 19
- Magazine cover 20
- Magazine spread 21
- newsletter cover 22
-Certificate 23
- Merit award 24
- brochure cover, color 25
- brochure cover, black 26
- apparel 27
- Specialty items 28
ContaCt infoRMation 29
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 1
definition of a bRand
Abrandcanbedefinedasthe“personality”ofanentity.Itrepresentstherelationshipbetweenaproductorserviceandits audience.ThebrandbehindRoanokeCityPublicSchools(RCPS)isrepresentedbydescriptorssuchas“community,teaching,trust,andsupport.”ThesedescriptorscommunicatethebasicbeliefofwhatRoanokeCityPublicSchoolsintendstorepresenttoitsreceptors.
identity
Ifabrandisthepersonalityofanentity,thentheidentityisthe“clothes”thatthebrandwears.Itsupportsthebrandmost effectivelywhenutilizedinaconsistent,professionalmanner.Theidentityismadeupofthemanysupportpiecescreatedtoemphasizethemessageofthebrand.TheidentityofRoanokeCityPublicSchoolswillbedemonstratedinthismanualwithsamplesofthefollowingpieces:logo,stationery,newsletters,adsandpressreleases.Afocusedbrandmessageisbest communicatedwhentheseandanyothersupportmaterialspresentthebrandconsistently.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 2
iMPleMentation of Roanoke City PubliC SChoolS GRaPhiC StandaRdS
Aneffectivebrandmessagecanonlybeobtainedthroughconsistencyandproperapplicationthroughtheidentitymaterials.Deviationfromthefontsets,thecolorsused,andmanipulationofthelogoareallmeansthatcan“waterdown”orconfusethebrandmessage.BecauseitisveryimportantthatRoanokeCityPublicSchoolsmaintainapositive,successfulbrandmessage, everyoneisrequiredtofollowtheguidelinesinthismanualtomaintainandprotecttheintegrityofthebrand.Priortoreproduc-tion,allmaterialshouldbereviewedbytheDepartmentofPublicRelations.
exeCution of the GuidelineS
Identityguidelineswithinthismanualareintendedtohelpensureconsistencythroughoutallcommunicationspieces. Thiscreatesafocused,overallbrandimage.Thepiecesrequiredtocreatethatconsistencyareasfollows:
- logo
- Color palette
- typography
all staff, volunteers, and outside contractors of Roanoke City Public Schools who are generating communications projects mustcomplywiththeseguidelines.Strictadherenceoftheseguidelinesisrequiredtoensurebrandintegrity.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 3
the loGo
the Roanoke City Public Schools logo visually represents the vitality of the community and its schools with a positive image of a circleofpeoplejoinedtogetherthroughlearningandexperiences.ThecolorsarepulledfromtheRoanokeCityidentitytoshowaunitybetweenCityidentityefforts.Thetypographyreinforcesthatunityaswell.Thestardepictsthebeloved,characteristiclandmarkoftheRoanokeregion,theMillMountainStar.Thestyalizedshapesofthepeoplecouldidentifyparents,children,educators,family,cityleaders,andcommunitymemberscomingtogethertobenefitstudents.
Thetagline“StrongStudents.StrongSchools.StrongCity.”reinforcesaunitywithapowerfulmessage that residents are all working together for a better city and a better future by ensuring thequalityofeducationisexcellent.
the logo should always appear in this fashion, andshouldneverbemanuallyaltered.Thegraphic portion should not appear separate from the wordmark, nor should alternate colors orfontsbeutilized.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
GRaPhiC SeCtion
woRdMaRk
taGline
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 4
CoRReCt and inCoRReCt aPPliCationS of the loGo
Pleasenotethefollowingsamplesofcorrectandincorrectusesofthelogo.Mostimportantly,donotaltertheshape, thecolors,orthetypographyofthelogo.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLSStrong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt
CoRReCt, SeCondaRy foRMat
loGo iS CondenSed
inCoRReCt ColoRS
loGo iS CoMPReSSed do not PlaCe objeCtS oR PhotoS oveR oR on any PoRtion of the loGo
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.SubStituted font
Roanoke City PubliC SChoolS
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 5
dePaRtMental GuidelineS
DepartmentswithinRoanokeCityPublicSchoolsdonoteachgettheirownstandardizedlogo.Instead,theseare recommendationsforhandlingdepartmentlistingswhenusedinconjunctionwiththelogo.AlwaysuseRoanokeCityPublicSchoolscolorsandfonts.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt CoRReCt inCoRReCt font
and ColoRS
department of Public Relations
Student Suppport Services
Student Support Services
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 6
loGo SPaCinG and MiniMuM aCCePtable Size
Alwaysmaintainatleasttheminimumrequired“free”spacesurroundingthelogoasdepictedbelow.Requiredfreespacemustbeatleast1/2inchfromthelogographicandwordmark,andonallsides.Thelogomustneverbereproducedsmallerthan 11/4inchestall.
CoRReCt
CoRReCt, MeetS MiniMuM Size RequiReMent
inCoRReCt, loGo iS too SMall
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
1/2” 1/2”
1/2”
1/2”
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 7
aCCePtable ColoRS
Thelogomayappearas4PMScolors,CMYK,grayscale(shadesofblack),blackonly,andasareverse(whitelogoonadarkbackground).Belowareexamplesdemonstratingtheacceptablecolorsandcolorpalettethatcanbeusedtoreproducethelogo.DonotreproducethelogoasoneofthefourPMScolorswhenprintinginonecolor.Instead,reproduceonlyasblack.Donotscreenthecolors,oruseapercentageofthecolors,to“lighten”theappearanceofthelogo.
CoRReCt, CMyk oR PMS RePRoduCtion
inCoRReCt, loGo iS SCReened
CoRReCt, blaCk only RePRoduCtion
CoRReCt, ReveRSed loGo
inCoRReCt, GRaySCale haS been alteRed
inCoRReCt, baCkGRound too liGht, PeoPle Should not be ColoRed
CoRReCt, GRaySCale RePRoduCtion
inCoRReCt, one ColoR
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 8
aCCePtable PlaCeMent and baCkGRoundS
Thecolorlogomustalwaysbeplacedoverwhiteorlight-coloredbackgrounds.Areversedlogoshouldalwaysappearonadark background.Thelogomaynotbeplacedoverthebusiestportionofaphotographorillustration.Itmustalwaysappearinclear,freespace.
CoRReCt, liGht baCkGRound
inCoRReCt, daRk baCkGRound
CoRReCt
inCoRReCt
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 9
aCCePtable ReSolution
Thelogoshouldneverberesavedandmanipulatedasaraster(tifforgif)filewhenreproducedforprintpurposes.Itshouldbeusedasavectorimagewheneverpossibletomaintaintheintegrity.Userasterlogosonlyforweb.Whenfilesaregeneratedas“raster”images,usingpixels,theartworkwillbedamagedwhenalteredwithinaprintlayoutprogram.Neverincreaseafilesizewhenthefileyouareusingis.tifor.gif.ONLYincreasethesizewhenworkingwithavector,.epsor.aifile.PleasecontactthePublicRelationsDepartmentofRoanokeCityPublicSchoolstoensureyouareusingthecorrectfileformatforthereproductionmethodyourequire.
CoRReCt, woRkable,
veCtoR iMaGe Can be
enlaRGed
inCoRReCt, low-ReSolution
RASTeR(.TIf)IMAgehASBeeN
ManiPulated and enlaRGed
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 10
the ColoR Palette
BelowisthecolorpalettefortheRoanokeCityPublicSchoolslogoandidentity.ThesecolorsarethesameasRoanokeCity’sprimarycolorpalettetocreateasymmetrybetweenthecityanditsschoolsystem.Thesearetheacceptablecolorsforusewith thelogoandforallcommunicationspieces.IncludedarewebcolorconversionsaswellasPMStoCMYKconversions, forusewhereapplicable.
PRiMaRy ColoRS
PMS 7469u PMS 298u PMS 7545u PMS 613u
C:100 M:20 y:0 k:40 C:69 M:7 y:0 k:0 C:23 M:2 y:0 k:63 C:0 M:4 y:100 k:30
R:1 G:77 b:110 R:63 G:166 b:204 R:72 G:84 b:88 R:179 G:179 b:0
web: 003366 web: 3399CC web: 999999 web: 999933
SeCondaRy ColoRS
PMS 667u PMS 187u PMS 7411u PMS 584u
C:52 M:49 y:0 k:14 C:0 M:100 y:79 k:20 C:12 M:0 y:79 k:6 C:12 M:0 y:79 k:6
R:101 G:96 b:158 R:193 G:19 b:30 R:214 G:228 b:54 R:214 G:228 b:54
web: 996699 web: CC3333 web: CCff33 web: CCff33
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 11
tyPoGRaPhy
Thesearetheacceptablefontsetsforusewithallcommunicationspieces.Usetheprimaryfontasthedefault,andonlythesecondarysetiftheprimarysetisnotavailable.
PRiMaRy font Set
Meta normal lightface, Roman
abCdefGhijklMnoPqRStuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Meta Normal Lightface, Italic
abcdefghIjkLMNopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Meta Normal, Roman
abcdefghijklMNopqRstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Meta Book, Roman
aBcdefghijklMnopqRstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Meta Bold, Roman
aBcdefghijklMnopqRstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
SeCondaRy font Set
Trebuchet abcdefghijklmnopqrsTuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Tahoma abcdefghijklmnopqrsTuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 12
tyPoGRaPhy
Belowisanexampleofhowtouseeachofthedifferentfontswithintext.
Roanoke city public schools is pleased to announce… Meta Bold, Roman (headline font)
coming soon to a school Near you! Meta Normal Lightface, Italic (subhead font)
Anew,innovativeprogramforstudentsisbeing MetaNormalLightface,Roman (Bodyfont)
offeredwithintheRoanokeCityPublicSchools.
details are on the way for how your schools
will be implementing technology courses into
yourcurriculum.formoreinformation,please
visitourwebsiteatwww.rcps.info.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 13
StationeRy – letteRhead
Thenextseveralpagesoutlinehowstationeryshouldappearwhenprinted.Donotrepositionthelogoorthedesignelementsonthestationerypieces.
p: 540.853.2381 f: 540.853.2951 p.o. Box 13145 Roanoke, va 24031 www.rcps.info
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
p: 540.853.2381 f: 540.853.2951 P.O. Box 13145 Roanoke, VA 24031 www.rcps.info
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt
inCoRReCt, do not RePoSition GRaPhiC eleMentS, do not RePlaCe fontS
1/2” fRoM edGe and toP of PaGe
Metabook liGhtfaCe, RoMan 8 Pnt
1/2” fRoM edGe and PaGe bottoM
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 14
StationeRy – dePaRtMental letteRhead
p: 540.853.2381 f: 540.853.2951 P.o. box 13145 Roanoke, Va 24031 www.rcps.info
Department of Public Relations
tiffany Woods [email protected]
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
1/2” fRoM edGe and toP of PaGe
dePaRMent title – Metabook liGhtfaCe, RoMan, 9 Pnt
naMe – Metabook liGhtfaCe, ROMAN,8.5PNT
Metabook liGhtfaCe, RoMan 8 Pnt
1/2” fRoM edGe and PaGe bottoMp: 540.853.2381 f: 540.853.2951 p.o. Box 13145 Roanoke, va 24031 www.rcps.info
CoRReCt
inCoRReCt, do not RePoSition GRaPhiCS, do not RePlaCe fontS
department of public Relations
tiffany woods [email protected]
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 15
StationeRy – buSineSS CaRdS
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Debbie C. Daniel Construction Supervisor
telephone: 540.777.0514 Fax: [email protected]
www.rcps.info
40 Douglass avenue, nWRoanoke, Virginia 24012
1/4”
1/4”
5/16”5/16”
naMe – Metabook LIghTfACe,ROMAN9.5PNT
title – Metabook liGhtfaCe, RoMan 8 Pnt
addReSS – Metabook LIghTfACe,ROMAN,8.25PNT
CoRReCt inCoRReCt, do not RePRoduCe aS blaCk only, do not RePlaCe fontS
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 16
StationeRy – #10 buSineSS enveloPe
p.o. Box 13145 Roanoke, va 24031
ROANOKE CITYPUBLIC SCHOOLSStrong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 17
3/8”
3/8”
PReSS ReleaSe/newS ReleaSe
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
2 1/2”
Roanoke City PubliC SChoolS – Metabook liGhtfaCe, RoMan 14 Pnt
newS ReleaSe –Metabook liGhtfaCe, italiC 22 Pnt
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 18
adveRtiSinG
WhencreatingadvertisingforRoanokeCityPublicSchools,payutmostattentiontousingspecificRoanokeCityPublicSchoolsfontsandcorrectlogospacingandsizingspecifications.
School Board Public Hearing On FY2009 Proposed General Fund Budget
Tuesday, February 12, 2008, 6:30 p.m.
hurt Park elementary School
Multipurpose Room
1525 Salem avenue, Sw
the School board invites all
citizens to attend and comment
on the Roanoke City Public Schools
fY2009generalfundBudget.
www.rcps.info
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
School Board Public Hearing On FY2009 Proposed General Fund Budget
Tuesday, February 12, 2008, 6:30 p.m.Hurt Park Elementary School Multipurpose Room1525 Salem Avenue, SW
The school board invites all citizens to attend and
comment on Roanoke City Public Schools’ FY2009
General Fund Budget.
www.rcps.info
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt
inCoRReCt, not Roanoke City PubliC SChoolS fontS, loGo PlaCeMent iS PRefeRential in the loweR RiGht CoRneR of the ad
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 19
CollateRal MateRial – MaGazine CoveR
Consistent use of Roanoke City Public Schools colors and fonts are most important when designingmagazinemastheadsandcovers. Keepthedesignsimpleandclean.Lessismore!
use consistent design elements such as the translucent color bar art to give all thepiecesa“look”thatisunified.
Roanoke City PubliC SChoolS
Student Feature: Patrick Curtis
William Fleming Groundbreaking
BioExpress Visits Ruffner Middle School
Patrick Henry Hall of FAME
CAREER X-Plosion
Hurt Park Healthy Living
March 2008
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 20
ColoR baR aRt
CollateRal MateRial – MaGazine inteRioR SPRead
Patrick Henry HigH ScHool tHe Patrick Henry HigH ScHool groundBreaking ceremonieS Began
your dedication to the education of
children, coupled with the efforts of
the most supportive community in
virginia, will create a splendid future
forourstudents.Congratulations–
youarejoiningagreatteam.
Roanoke is a wonderfully diverse
community that embraces the
Roanoke City Public Schools
through active partnerships and
strong commitments to educational
excellence.Communityandbusiness
leaders have joined with parents,
staff, and students to meet the
challengesofurbaneducation.
together we have forged an active,
vital education system that is
focusedonstudentachievement.
Roanoke City Public Schools is
fortunate to have a visionary board
thatmakesstudentsitstoppriority.
the goals we live by are to:
improve academic achievement
for all students while closing
achievementgaps.Providesafeand
effectivelearningenvironments.
ensureRCPS’managementand
efficiencythroughdivision-
widesystemsofaccountability.
implement programs and procedures
to train, promote, and retain a highly
qualifiedanddiversestaff.establish
strong home, school, business,
and community relationships that
supportachievement.
we invite you to join a team that is
absolutely committed to student
success.Yourenergyanddedication
to your profession will help us gain
momentum as we move toward
becoming a national model for urban
education.Togetherwearecreating
strong students, strong schools, and
astrongcity.Iinviteyoutolearn
about RCPS by visiting
ourwebsiteatwww.rcps.info.
our services to students range
from pre-school programs to rich
academics to strong after school
programs.RCPShasawiderange
of choices designed to engage
students in learning including
giftedprograms,governor’sSchool,
and the Center for instructionally
TalentedYouth(CITYSchool).
as part of the RCPS team, you will
be given many opportunities to grow
professionally.Wewanttoreward
and support the people who soar
withourteam.Yourvoicewillbe
heardandappreciatedatRCPS.
welcome to Roanoke City Public
Schools.Iamproudtobeyour
Superintendent and look forward to
meetingeachofyou.
Roanoke iS a wondeRfully diveRSe CoMMunity that eMbRaCeS the Roanoke City PubliC
SChoolS thRouGh aCtive PaRtneRShiPS and StRonG CoMMitMentS to eduCational
exCeLLeNCe.COMMUNITYANDBUSINeSSLeADeRShAvejOINeDWIThPAReNTS,STAff,AND
STUDeNTSTOMeeTTheChALLeNgeSOfURBANeDUCATION.TOgeTheRWehAvefORgeDAN
ACTIve,vITALeDUCATIONSYSTeMThATISfOCUSeDONSTUDeNTAChIeveMeNT.
lightlets in the
12
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 21
CollateRal MateRial – newSletteR
Consistent use of Roanoke City Public Schools colors and fonts are most important when designing magazinemastheadsandnewsletters.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
March 2008
there is a new momentum
and energy in Roanoke
City Public Schools and
our efforts are moving us
forward on the path of
developing strong students,
strong schools, and a strong
city.Thepositivechanges
in our school division are
captured in a new brand
andimagethatreflectsthe
exciting things happening in
ourlearningenvironment.
Several months were spent
developing a new logo
and slogan that will be
implemented in a phased-
in approach throughout
thedivision.Youcan
expect to see the logo on
the website, in electronic
media, marketing materials,
brochures, letterhead,
business cards, specialty
items and signage for
buildingsandvehicles.
the public relations
department worked with
frankl Creative Group,
Inc.forthedesignand
implementation of the
newlogo.Theartistic
design of the logo and the
slogan“StrongStudents.
StrongSchools.Strong
City.”wasdeveloped
based on feedback from
key stakeholders in the
communityaswellasstaff.
this new brand represents
our community working
together for student
success.Theimagecan
be interpreted as parents,
teachers, and school
community leaders joining
togetherforthebenefit
ofchildren.
the logo and slogan are
also used in a new teacher
recruitment brochure and
newrecruitmentvideo.
fryfilms produced the video,
which features several of
our teachers, principals,
students and school
leaders.Thevideoconveys
the excitement and energy
felt throughout our school
division.Itisimportantfor
prospective employees to
see that Roanoke City is
not only an excellent place
to work, but an excellent
placetolive.Ourcityand
our schools depend on
eachotherforsuccess.The
video highlights the positive
movement in Roanoke which
is making our students,
schoolsandcitystrong.for
more information about
appropriate use of the logo,
contact the Public Relations
Department.
Roanoke City Public Schools Unveils New District Brand
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Five goals for our School division:
• improve academic
achievement for all
students while closing
achievementgaps.
•ensureRCPS’
management and
efficiencythrough
division-wide systems
ofaccountability.
• implement programs
and procedures
to train, promote,
and retain a highly-
qualifiedand
diversestaff.
• establish strong home,
school, business,
and community
relationships that
supportachievement.
Inside this issue
New brand 1
Member one 2
at william fleming
school board 3
recognitions
awards 4
employee 5
wellness fair
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 22
CollateRal MateRial – CeRtifiCate
Roanoke city public schools
program of studies
williaM fleMiNg high school
patRick heNRy high school
2008-2009
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolSPRogRam oF StuDieS
William Fleming high SChoolPatRiCk henRy high SChool
2008-2009
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt
inCoRReCt, wRonG font, fontS aRe too laRGe and CloSe
to PaPeR edGeS, do not RePRoduCe on ColoRed PaPeR
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 23
CollateRal MateRial – MeRit awaRd
Roanoke city public schoolscertificate of appreciation
is hereby presented to:
on November 12, 2007
in grateful recognition of your support to the Raleigh court elementary school greenway project.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Dr.RitaBishop,Superintendent DavidB.Carson,SchoolBoardChairman
CoRReCt
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 24
CollateRal MateRial – bRoChuRe CoveR full ColoR
hiGh SChool PRoGRaMS
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt
inCoRReCt, do not RePlaCe fontS, loGo iS too laRGe, do not RePRo-duCe on ColoRed PaPeR
CoRReCt
studenthandbook
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
roanoke city public schools
Visitor Guide
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 25
CollateRal MateRial – bRoChuRe CoveR one ColoR
Itisacceptabletoreproduceblack-onlymaterialsoncoloredpaper.Ifpossible,trytofindlighterpapersthatmatchor complimenttheRoanokeCityPublicSchoolscolorpalette.
parenthandbook
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
parenthandbook
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt
inCoRReCt, PaPeR iS too daRk and MakeS the CoPy haRd to Read, do not uSe fontS otheR than RCPS fontS
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 26
SPeCialty iteMS – aPPaRel
Itismostimportanttokeepthelogosizingandspacingrequirementsinmindforspecialtyitemsandapparel.Donotcrowdthelogotooclosetoitemedgesortoothertype.Alwaysplacethelogoonshirtsintheupperrightpocketorbreastarea.Usewhiteorverylightcoloredfabricfort-shirtsorpoloshirts,neverreproducethelogoondarkcolors.AndalwaysusecolorsthatmatchorcloselymatchtheRoanokeCityPublicSchoolscolorfamily.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
CoRReCt inCoRReCt, ShiRt ColoR too daRk
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SPeCialty iteMS – tote baGS/MuGS
Itismostimportanttokeepthelogosizingandspacingrequirementsinmindforallspecialtyitems.Donotcrowdthelogotooclosetoitemedges,ortoothertype.Neverusedarkcoloredmaterialsorbackgrounds.Instead,useverylight,orcolorsthatmatchorcloselymatchtheRoanokeCityPublicSchoolscolorfamily.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
ROANOKE CITYPUBLIC SCHOOLS
Strong Students. Strong Schools. Strong City.
Roanoke City PubliC SChoolS GRaPhiC StandaRdS | 28
ContaCt infoRMation
for further information, please contact the Roanoke City Public Schools Public Relations department:
tiffany woods Public Relations department of Roanoke City Public Schools [email protected]
40 douglass avenue, nw Roanoke, va 24012 540-853-2502
www.rcps.info
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additional noteS
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