roadshow europe linking mobile - david fieldhouse
TRANSCRIPT
Guaranteeing Sales on Mobile
Our brands - Linking Mobile & AD-X
“The first UK based global mobile affiliate network”
“The first end to end mobile app tracking solution”
Mobile can now affect all areas of the purchase funnel
Affiliate marketing relies solely on sales
P
P
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P
P
P
P
P
P
P
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P Advertiser consumers
Affiliate Marketing took off between 2004 and 2005
E-Commerce and affiliate marketing are intrinsically linked
The next wave will be mobile (obviously)
43% 37% 35%
27%
75%
58% 62%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Research Purchase direct to bill
Experience enhancers
Purchase via card/bank
details
All users
Smartphone users
M:Commerce will ignite the industry
Source: IAB Consumer M-Commerce Study October 2010 Base All UK Mobile Users (1039)
43% 37% 35%
27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Research Purchase direct to bill
Experience enhancers
Purchase via card/bank
details
All users
Smartphone users Smartphone
users are
63% more likely to
engage in M-
Commerce
Consumers are spending on mobile now
You MUST have a mobile optimised site to drive sales
41%
29%
20%
8%
2%
Wait until you were next on the computer
and purchase it from the John Lewis website
Go into a John Lewis shop and
buy the item
Buy the item from a different website on your
mobile
Not bother to purchase the
item at all
Other (please specify)
20% of respondents would buy from a competitor if there was no site available on their mobile
30%
Imagine you wanted to buy a product from John Lewis on your
mobile - but the site wasn’t working so you couldn’t. Out of the
below possibilities, which would be your most likely reaction?
Source: IAB Rich Media Brand Effectiveness Study July 2011
Base: 465 pushed to JL site
Retailers risk losing
30% of potential business
by not having a site
that works on mobiles
Customer acquisition occurs across categories
Mobile display currently delivers most leads
Acquisition’s are following mobile search trend
Source: Google 2010
Mobile can offer more than desktop - SMS
QR codes take affiliate marketing to another place
Transactional QR Codes
Is this a game changer for traditional media?
Advertising message in editorial?
The Japanese are shopping via QR already
Basket Value, Click to call and in-store redemption
Click to call
In-store redemption
Basket Value
Remember – the customer is king!
Thanks
www.linkingmobile.com
www.ad-x.co.uk