roadmaps a personal view
DESCRIPTION
BCS/BEN Tech Startup School - Sales & Marketing - 4th October 2010TRANSCRIPT
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Roadmaps – a personal view
Rick ChapmanOctober 2010
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
A typical roadmap
time
Our First Shiny Thing
Smaller, Cheaper,
More Shiny
Bells & Whistles, ‘See your face in it’
shiny
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Creating solutions where business meets technology
An investor’s view
time
They are spending my
cash
I will sell the company based on this promise
Someone else’s problem
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Creating solutions where business meets technology
A customer’s view
time
Interesting...
Maybe I should wait for this one
Doesn’t match my thinking...
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Creating solutions where business meets technology
Same Data, Different views
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Creating solutions where business meets technology
Competing Forces
WHO?
WHAT?
IMPLICATIONS?COMMITMENTS?
ADVISORS?
CASE STUDIES?
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Creating solutions where business meets technology
Who is it for?
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Creating solutions where business meets technology
What is it for?
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Creating solutions where business meets technology
What are the implications?
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Creating solutions where business meets technology
What does it commit you to?
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Creating solutions where business meets technology
Who should you listen to?
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Creating solutions where business meets technology
Case Studies?
• Osborne Computers; Osborne 1 (myth?)• Sony; PS3• Sega; Dreamcast• Google; Nexus One• Apple; iPod, iPhone• And many more...
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Creating solutions where business meets technology
How to proceed
• A roadmap is an outcome of your strategy
• You will need more than one viewpoint
• You may need more than one roadmap
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Creating solutions where business meets technology
Proceed with caution
• Roadmaps are dangerous, proceed with caution
• Roadmaps are a tool, not an answer
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Summary
• Have fun with your roadmaps
• Targeted• Dynamic• Strategic
• They support your business plan and strategy, they do NOT drive it
www.parkviewconsultants.comParkview Consultants
Creating solutions where business meets technology
Thank You