roadmap to society30
TRANSCRIPT
ROADMAP TO
Science Park Jönköping, Amsterdam, August 29th.
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OFSOCIETY30
FOUNDATION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
AGRICULTURALSOCIETY
INDUSTRIALSOCIETY
DATASOCIETY
FABRICATION REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE
Interdependent Economy:networked value creation, based on
solidarity,sustainability
&reciprocity.
takeaway home cooked meals
COLLABORATIVE ECONOMY: STUFF, FOOD & MORE
“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’
COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,WITH THE PLATFORMS AS ENABLERS.
MATE Hotels creates their own Hub & Spoke platform
COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,WITH THE PLATFORMS AS ENABLERS.
COMMUNITY INTEGRATED CO-WORKING & CO-LIVING
ENHANCING THE EXPERIENCE…
A TRANSFORMATION*is a tailor-made experience
with an educational element and a changed individual as result.
“Authenticity, what consumers really want” Pine & Gilmore, 2007
*CREATION & PROGRESSION OF ECONOMIC VALUE:
VALUE CREATION: THE NEXT STEP
SERVICES
GOODS
COMMODITIES
EXPERIENCES
SERENDIPITY:the moment of an unexpected meeting of unknown, but relevant people at an unexpected location triggers TRANSFORMATIONS.
TRANSFORMATIONS
spaces, servicesand productsmonetary
capital
shared co-working &
open collaborationsocial capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY, offering SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS with RELEVANT people you DIDN’T KNOW BEFORE….
SERENDIPITOUSLY MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
Seat ReservationSystem
WHOIS INDA HOUSE?
WHOIS INDA HOUSE?
unexpectedencounters
learnedunexpected
things
greatencounters
%
80
60
40
20
0
experiencedserendipity 2013
2015** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.
a new job, invitation for a new projector started a new company:2013 1 out of 82015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales-marketing-pr.-research-innovation
…the network assist us in activities like:
“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM
“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…
…BUT ALSO INPRIVATE HOUSESAND RURAL AREAS
500.000 SEATS PER YEAR
100.000 SOCIAL SEATS PER YEAR
150+ LOCATIONS
25 COUNTRIES.
OUR FUTURE?FREE MEETING ROOMSEVENT PRODUCTIONS2M PASSPORT
IT IS ALL ABOUT