road vikings - join the driving revolution
TRANSCRIPT
ConnecteDriverBrussels, January 27th 2016
Erwin Heyse – VP Strategic Business Development
Mateusz Maj – Chief Product Officer
In every crash and fatality statistic, 18-25 year old drivers are
greatly overrepresented: they are 2-3 times more likely to be
involved in a fatal car accident than more experienced drivers.
Young drivers’ high crash rates primarily result from immaturity,
lack of experience, impairment, and lifestyles associated with
their age and their gender.
REALITY
Road Vikings is a new app for young drivers that promotes good
and safe driving in a rewarding and engaging way.
Road Vikings employs gamification techniques and rewards to
turn the mobile phone, the most distracting item on the road,
into a lifesaver.
WHAT IT IS
ROAD VIKINGSDriver’s app
Record a trip Trip feedback Goals & challenges Rewards
ROAD VIKINGS APPDriver’s evaluation
SCORING - check out how good you drive
Life-time score (overall scoring)
Individual sub-scores (e.g. speeding, braking, phone use, ...)
PERSONALIZED FEEDBACK - become a better driver
Private, constructive and personalized feedback.
Automated and post-drive feedback including all the driving events
related to driving safety and driving economy.
Detailed driving analytics* - including driving trends, compare your
own trips, compare your driving behaviour with other drivers.
Coach account & dashboard* to provide driving feedback and
incentives.
ROAD VIKINGS APPCommunity & Rewards
COMMUNITY* - Connect with friends and colleagues
CHALLENGES - Compete with others
Participate in challenges
Collect points
Gain badges*
REWARDS - Provided by platform partners/customers
Discounts on car related services (e.g. petrol, car wash, garages, tires,
parking, ...).
Discounts on other services (e.g. Viking credits, coffee, clothes, …).
REWARDSHow it works
1. DRIVERoad Vikings app is used daily by young
drivers to monitor how good they drive.
2. EARN VPP’SDrivers achieve goals and collect Viking
Plunder Points (VPP) for good driving:
respecting speed limits, not calling while
driving and gentle driving.
3. EXCHANGE VPP’SDrivers can exchange VPPs for
different rewards and discounts, for
example Mobile Vikings Points (to
pay phone bills), insurance discount,
cheaper gas, free coffee, etc.
APP STATISTICSLaunch on December 7th, 2015
more than 40k trips recorded for a total of 40k hours
50k app launched events
50% of users uses the app at least 2 hours per day
33% of users return after one week
90% male, mainly young professionals 23-35 years old
50% daily commuters
45KVPP’s
collected1.2Mkilometers
driven
4000users
ROAD VIKINGS GROWTHBuilding the community of young drivers
JAN. 20164.000 users
DEC. 2016100.000 users
2018250.000 users
250.000 young and tech-savvy can be reached
thanks to collaboration with Mobile Vikings.
Reach 100.000 users for the end of 2016.
Serve over 250.000 users in 2018, with
approximately 100.000 regular users.
ROAD VIKINGS ECOSYSTEMSuccessful mass market telematics solution for young drivers
CONNECTED CARIntegrate with connected car platforms
CAR/RIDE SHARINGIndependent driving profile provides
additional trust layer
INSURANCEBe rewarded with personalized insurance for good driving
FLEETS/LEASINGEngage corporate communities
ROADSIDE ASSISTANCERemote roadside assistance service
DRIVING SCHOOLS/GRADUATE DRIVING LICENSEPersonalized driving coach
Collaborative business model
LOYALTY PLATFORMExchange points for rewards and
discounts
GOVERNMENTIndependent prevention platform
81
2
3
45
6
7
DRIVER-CENTRIC PLATFORMApproach
ROBUST PROFILINGState-of the art profiling taking into
account different aspects including
speeding, driving dynamics,
distraction and exposure.
MULTICONTEXTUALDrivers get information about services
connected to the platform.
DDP driver’s profile to be used in
various driving contexts.
COMMUNITY DRIVENConnecting drivers to their friends &
co-workers.
Engagement with peers.
Share driving experiences.
DRIVER CENTRICOne-on-one approach with each
driver.
Privacy-friendly: no big brother on
the back seat.
Insights & real-time feedback
changing the world, one driver at a
time.
DRIVER’S JOURNEYWith DDP profile
1 2 3 4
Borrow
parents’
carFirst car
insurance
Car rental
& sharingRoad
assistance
Driving
license
renewal
…
Share with
friends…
Car
insurance…
Assure the
family
DRIVING SCHOOL
Learn to drive
YOUNGAcquire experience
ADULTProve & benefit
SENIORKeep driving safely
DDP PLATFORMCommunities across different market segments
ROAD VIKINGS + TRUCK DRIVERS SENIOR DRIVERS MASS MARKET – VIA SDK
ERWIN HEYSEVP Strategic Business Development
+32 (0) 497 498833
ROAD VIKINGSPr. Roger van Overstraetenplein 2, 3000 Leuven
+32 (0) 485 963952
roadvikings.eu
MATEUSZ MAJChief Product Officer
+32 (0) 484 899891