road from ryerson - rachel barreca, andrew bisnauth, bailey parnell
TRANSCRIPT
Learning Outcomes and Theoretical FoundationsAt the end of this session participants will be able to:
1. Understand and apply basic concepts from Schlossberg’s Transition Theory.
2. Understand and apply the concept of ‘challenge and support’ in their practice.
3. Recognize the gaps in programming within student affairs divisions/higher education institutions relating to graduating student transition support.
Learning Outcomes and Theoretical Foundations
4. Understand and integrate best practices relating to graduating student transition support.
5. Understand how technology and social media can be used to support graduating students in their transitions.
Schlossberg’s Transition Theory
Components of transition:1.Approaching change2.Taking stock3.Taking charge
Why?
Alumni➔ “No communication about what to expect after
graduation.”➔ “Didn’t know what alumni relations was really as a
student.”
Students➔ “Faculties don’t promote Alumni Relations department.”➔ “Graduating students need to know what they can come
back for help with”➔ “Let grads know that there is a support system of alumni
and facilitate connection.”
Events
Combined Forces● Student Life● Alumni Relations● Career Centre● Creative Unit● Awards & Convocation
Other Events
● Graduating Student Leader Reception● Networking Reception● Speaking Your Language● New Grad Job Fair● Classrooms to Careers● Convocation
How We Collaborated
● Created a unified team● Held regular stakeholder meetings● Created a single brand● Supported each other● Provided feedback● Debriefed to improve
Online CampaignTWITTER
● 1100+ Tweets● 54000+ Avg Daily
Impressions
BLOG● 352,371 Ad impressions ● 13,208 Page + Blog
Content Impressions
INSTAGRAM● 500+ posts
ANECDOTES● From 5● From others
Top Words● ALUMNIEXPO● GRADUATING● STUDENTS● LECTURE● RYERSON● RYERSONSA● STUDENT● LOOKING● KISLENKO● ARNE● THEIR● EXCITED● I’M● JOB● FOLLOW
Hashtags● #alumniexpo● #ryersonsa● #newgradfair● #lastlecture● #ryerson● #lifeadvice● #thelastlecture● #roadtocacuss● #ryersonu● #dennismock● #uoft● #newgrad● #jobfair● #classof2015● #trsm
TWITTER● 1100+ Tweets● 2.5M Impressions
BLOG● 9200+ Reads
INSTAGRAM● 50+ posts
1. Audition Students2. Launch Campaign & Introduce Students3. Have them produce weekly blogs4. Have them post social updates5. Encourage discussion with others
How-To
Online Campaign“After writing my last exams I was not sure what I wanted to do. I felt disappointed that I didn’t have my career together, and confused as to how all the hard work I had put into my career thus far could have possibly left me feeling as though I was starting from scratch.” - Danielle D’Costa
Online Campaign“To be honest, I feel like I’ve been a rollercoaster of emotions ever since I wrote my last final exam of undergrad last month. I go through a cycle of feelings every day.. excited, happy, relieved, and more recently really anxious and nervous.” - Sarah Joaquin
“As an international student, I am expected to have a backup plan, a place to go if I don’t stay in Canada, career prospects abroad and such. The scariest thing for me now is that I don’t. If I were to leave Canada, I would head to Pakistan, my country of citizenship and the place my parents were born and raised. Although Pakistan is my country of citizenship, I never lived there.” - Syed Mahmood
Wins & Opportunities
Wins● Identified & connected
with key stakeholders● Collaboration● The Last Lecture ● Uptake in Hashtag● Interest in Blogging● Supervisors believed in
us
Opportunities● More Lead Time● Expanding the
Conversation● Staff Lead Conversation● Last Lecture Assessment
Activity
1. Identify Stakeholders2. Identify Existing Support3. Identify Gaps4. Identify Opportunities
Attributes of Stakeholders
● Decisions: They control or influence the project budget.
● Authority: They provide permission to proceed.
● Need: They directly benefit from or are impacted by the project.
● Connections: They remove roadblocks or exert influence when needed to ensure project success.
● Energy: Their positive or negative energy could affect project success.
Activity
I commit to ____ at @YourInstitution. #RoadFromRyerson
e.g. I commit to understanding Schlossberg’s theory at @RyersonU. #RoadFromRyerson
To-Do List
1.Follow & engage with the #RoadFromRyerson hashtag
2.Brush up on Schlossberg’s theory
3.Start the conversation on your campus