rms qualitative research flowchart

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Post on 22-Jun-2015

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DESCRIPTION

This flowchart describes a typical process for a qualitative market research project from start to finish (RFP to report and presentation).

TRANSCRIPT

Page 1: RMS Qualitative Research Flowchart

Client Request or RFP

Determine Project Purpose

Create Proposal – Cost, Timeline, Tasks

Kick-off Meeting with Client

Develop Workplan & Key Project Logistics

Book Facility or Conference Center Develop Screener & Begin Recruiting

Write Moderator’s/Interview Guide

Conduct Groups or Interviews

Write Report Client Presentation (If Needed)

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If approved by the client, the project is transitioned to a customized RMS research team with the appropriate industry knowledge, experience, and

skill-set to suit each project’s needs.