rms qualitative research flowchart
DESCRIPTION
This flowchart describes a typical process for a qualitative market research project from start to finish (RFP to report and presentation).TRANSCRIPT
Client Request or RFP
Determine Project Purpose
Create Proposal – Cost, Timeline, Tasks
Kick-off Meeting with Client
Develop Workplan & Key Project Logistics
Book Facility or Conference Center Develop Screener & Begin Recruiting
Write Moderator’s/Interview Guide
Conduct Groups or Interviews
Write Report Client Presentation (If Needed)
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If approved by the client, the project is transitioned to a customized RMS research team with the appropriate industry knowledge, experience, and
skill-set to suit each project’s needs.