rm world 2014: predictive analytics in 2014
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John L Myers
Research Director
Enterprise Management Associates
August 19 2014
Advanced Analytics:
An EMA Perspective
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Introduction:
Speaker
John Myers joined Enterprise Management Associates in 2011. He is a Research Director of
the business intelligence (BI) practice area. John has 15+ years of experience working in areas
related to business analytics in professional services consulting and product development roles,
as well as helping organizations solve their business analytics problems, whether they relate to
operational platforms, such as customer care or billing, or applied analytical applications, such
as revenue assurance or fraud management.
John L Myers
Enterprise Management Associates
Research Director
JohnLMyers44
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What is the Difference between Magic and
Science?
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“Order” in the Chaos
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Dig a Level Deeper
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Project Where Business is Going
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Determine Important Attributes
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Predict the Future
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Enterprise Management Associates
Analytical Pyramid
Advanced Analytics
Traditional Analytics
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Analytical Techniques
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Best of Both Worlds
• Combine Structured
and Multi-structured
Data
• New Processing
Platforms
• “New” Predictive
Modeling Techniques
and Languages
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What is being used?
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North America: Still Growing into Advanced
Analytics
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EMEA: Optimizing the Future
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APAC: Cognitive Guidance
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Linking Advanced Analytics to
Business
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Looking for Insights
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Prominent Project Challenges
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North America: Highest and Best Use
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EMEA: Where are the Customers Going?
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APAC: What are customers saying about us?
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Different Class of Users
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Old School Predictive
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New School Advanced Analytics
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Rise of the Business
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North America: Still Reporting…
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EMEA: Reaching outside
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APAC: Marketing to Finance
Slide 28 © 2014 Enterprise Management Associates, Inc.
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Where to go from here with Advanced Analytics?
• Becoming more
important
• Applicable to
projects that
impact revenue,
costs or margins
• Ease the learning
curve for the
business user
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Question and Answer
Thank you!
John MyersResearch Director
Enterprise Management Associates
www.EnterpriseManagement.com
JohnLMyer44 twitter
JohnLMyers44 Skype
Slide 30 © 2014 Enterprise Management Associates, Inc.