RESEARCH METHODOLOGY

Aitbar A. Khan 201010

Rahul Deotale 201031

Devdeep Guha 201032

Mayur Kulkarni 201041

Aashruti Jain 201048

Akruti Jain 201049

Karishma Kajekar 201052

RESEARCH ON FMCG PRODUCT - SHAMPOO

Sample Size : 100

Research Problem : New product launch

Research method : Primary Research

(questionnaire)

Ayur3%

Sunsilk17%

Dove27%

Garnier5%

Clinic plus9%

Pantene7%

Head and shoulder

14%

Loreal9%

Jhonson &

Jhonson2%

Nyle4%

Himalaya1%

Vatika1%

Dancure1%

Currently using

1. Dove

2. Sunsilk

3. Head and shoulders

4. L'Oreal/clinic plus

5. Pantene

Q1 Q2

Name users Poor Average Good Excellent

Ayur 3 1 2

Sunsilk 18 16 2

Dove 28 2 19 7

Garnier 5 1 4

Clinic plus 10 3 5 2

Pantene 7 1 4 2

Head and shoulder 15 1 1 13

Loreal 9 1 3 5

Jhonson & Jhonson 2 1 1

Nyle 4 3 1

Himalaya 1 1

Vatika 1 1

Dancure 1 1

Ratings On The Basis Of Company

Preference

Yes63%

No37%

63% of theconsumersare opento shiftbrands andare thetargetconsumers

Openness to change

Depends on price of

the new brand

10%

I stay loyal to my brand

38%

To experiment with new

brand39%

Very often13%

Frequency of change•39% Of The

Consumers Are

Ready To

Experiment With

New Brand

•But At The Same

time 38% Of The

Consumers Want

To Stay Loyal To

There Brand

1-6

months

26%

6

months

or more

64%

A month

10%

Usage of brand

•Consumers

stick to

there brand

for at least 6

month

Advertisment

45%

Children3%

Friends and family

46%

Price5%

Salesmen1%

Influence To Buy The Product

Consumers get

influence to buy

the product

through

advertisements

and word-of-

mouth publicity.

Daily10%

Thrice a week29%Twice a

week44%

Weekly17%

Usage of the product

•Maximum users

use the product

only twice a week.

100ml12%

200ml38%

300ml33%

Sachets17%

Most preferred SKU

•Maximum

Consumers

Are

Comfortable

Buying 300ml

And 200ml

Bottle Of

Shampoo

Anti dandruff25%

Conditioning 16%Smoothening

of hair38%

To prevent hair fall

21%

Benefits

•38% of the consumers

look for smoothening

of the hair

•25% for anti dandruff

Malls25%

Medical Store36%

Retail39%

Purchase

•36% of

consumers prefer

to buy shampoo

from medical

stores

•39% of

consumers prefer

to buy from retail

outlets

Brand32%

Features58%

Packaging3%

price7%

Chart Title

Look for before buying

the shampoo

•58% of consumers look for features in the shampoo

•32% look for brand of the product

No preference

67%

Rectangles13%

Round13%

Square7%

Packaging

•67% Of

Consumers Do

Not Give Much

Importance To

The Bottle

Shape

100ml Rs 70-120

37%

200ml Rs 150-200

42%

300ml Rs 250 above

21%

Price

•Maximum

Consumers Prefer

Buying Big Bottle

At The Range Of

Rs.150-200

OUR PRODUCT

Target Audience

63% of Consumers

ANTI-DANDRUFF

FOR SMOOTH AND

SHINING HAIR

CASA

SHAMPOO