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MARKET BACKGROUND

Sports Drinks rehydrate people while they exercise by replenishing electrolytes.

Lots of people partake in physical Activities

Lots of people spend money on these drinks

People like the taste of sports drinks

TRENDS- GATORADE OWNS EVERYTHING

Low Calorie

High Caffeine, energy boosters

High Carb/Protein for after sports

CUSTOMER ANALYSIS

Athletes- Young people who love sports.

People who want to play sports but don’t

Older people who need energy

All People can drink sports drinks

MAJOR COMPETITORS

Gatorade- Came first and it sells the most. Made by Quaker

PowerAde- Kind of copied Gatorade. From Coca Cola

All Sport- No one has heard of this but it is made by Pepsi

Other Drinks- Water, Smart water, Vitamin Water, etc..

Companies get athletes to advertise their product, Which makes people want to buy it.

As Market leader Gatorade sets trends- 3 stages of drinking gatorade.

TARGET MARKET

Athletes because they require the most electrolytes and energy in order to play sports.

Even If you are not an athlete you can buy this which gives us a wide demographic. Geographically in places where people play sports- everywhere.

Psychographics- People who want to be healthy and enjoy exercise.

MARKETING Name- Ballin’- A Slam Dunk every time!

CONTAINER AND FLAVOR

Wrist Bottles- the Wrisottle®

Comes in many flavors,

Slam Dunk Salsa, Sports drink Orange, Rad Red, and Big Blue.

PLACE, PRICE

Sold EVERYWHERE!

Price- $1.50 per 500ml (16.9 Ounces)

Wrisottle®

PROMOTION

Slogan- A slam dunk every time!

Publicity- we will get celebrity endorsements like Tiger Woods and Kobe Bean Bryant, professional Ballers. And Nickelback Endorsements on their concert tour.

Special Promotions- Every Columbus Day we will give away 1492 Wrisottles®.

Advertising- TV, Radio, Print, and Internet.

SPORTS!!!!!!!!!!