Campaign Report: March 25 – July 31 Client: Rivers Lodge Campaign: Take the Bait Date Prepared: August 7, 2014 Prepared By: A. Page

•  Increase Rivers Lodge online presence

•  Generate trip bookings through online coupon

•  Increase email database

•  Increase Facebook Likes & Twitter Followers

Campaign Goals!Campaign Goals

Creative!Creative

Email Creative!Email Creative

Social Creative!Social Creative

Campaign Report!Campaign Statistics

•  37,123 visitors (total response)

•  8,390 purl visitors (PURL response)

•  18,198 share (social response)

•  10,535 other (email/direct response)

•  5,596 Opt-ins 15.07%

•  1,789 Shares 31.97%

•  5,597 Coupons downloaded

Results Notes!Results Notes

Google Audience (riverslodge.net)

Google Results!

•  2,729 sessions"

•  16,398 page views"

•  21.9% new visitors"

•  6.01 pages / visit ""

Google Results

Email Statistics

Location

Traffic Results

Sharing Vehicles

Facebook Likes (New: 726)

Twitter Followers!New: 271!Facebook Likes (New: 271)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 16,398 - $491.94 Website visit – 2,729 - $2,729.00 Time on site – n/a - $0.00 Email opens – 111,952 - $33,585.60 Email clicks – 12,378 - $12,378.00 Email opt in – 5,596 - $33,576.00 Social impression – 238,551 - $238.55 Social Twitter - 271 - $813.00 Social Facebook – 726 - $3,630.00 Total Value $87,442.09

Website views $0.03, visit $1.00, time on site 2 minutes $1.50 / Email - open $0.30, click $1.00, opt in $6.00 / Social -

impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

Metrics

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