River Island’s Customer

If the River Island customer was a celebrity?

The River Island Woman: 18-35, confident, fashion conscious individual with a busy lifestyle –she is a mother, a daughter a student or businesswoman

River Island Man: 18-35, confident, fashion conscious individual with a busy lifestyle – father, businessman, construction Worker, sportsman, student, musician...

Pastimes and hobbies

Likes new technology in the same way they like new

trends..

If the River

Island

customer

drives a car…

fast, stylish,

prestige,

convenient,

durable…

BUT

Second hand