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CASE ANALYSIS

Presented By: Ritesh Kumar

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IntroductionAbout Big Bazar Hyper Mart

chain of development store in india

Out let More than 214 stores in india

Parent group Future group

Owner Kishore Biyani( CEO)

Founded 2001

Head quarter Jogeswari, Mumbai

Industry Retail

website www.bigbazar.com

Tag line Naye India Ka Bazaar

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Vision and Mission VISION

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

MISSION

We share the vision and belief that our customers and stakeholders shall be served only by creating and executing quality.

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Customers Segmentation

Big Bazaar targets higher and upper middle class customers.

The large and growing young working population is a preferred customer segment.

Big Bazaar specifically targets working women and

home makers who are the primary decision makers.

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Marketing Mix

Physical Evidence

People

Place Promotion

Price

Product

Process

7 ‘P’

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1.Product Mix

APPARELS FOOD FRUITS

CHILL STATION HOME &PERSONNEL

CARE

ELECTRONIC

CHILDREN & TOY FURNITURE BAZAAR

OTHER SERVICE

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2.Pricing

• Value pricing • Promotional pricing

Low interest financing Psychological discounting Special event pricing

• Differentiated Pricing Time pricing

• Bundling

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Psychological pricing

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Time pricing Value Pricing

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Bundling

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3.Place

BIG BAZAR

INDIA Number of out let- 214 Located at main city-tier I & tier city-II;

Area-10,000sq ft- 120000 sqft;

High street area of city; &

Approachable destination.

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4.PROMOTION

Sales Promotion

Advertising

Direct Marketing

Campaign

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PROMOTION

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5.People

• Well trained staff

• Appearance

• Empowered individual

• Encouraged to think out of box

• Employees close to 10000 people and recruits nearly 500 people every month

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6.Process

The good dispatch and purchasing area has certain salient feature: multiple counters with available trolleys to carry item purchased. Proper display/ posters of the place. Home delivery counters are now opened at many place.

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7.Physical Evidence

It deals with the final deliverable or the display of written facts. This includes current and available facilities.

Future strategy of Big Bazaar

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Big Bazaar Express

(<40000 sq.ft)

StandardBig Bazaar

(40000 to 80000sq. Ft)

Big BazaarSupercentres(<75000 sq ft)

In JV with Foreign Partner

Big Bazaar

Front endoperation

Back-endOperation

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THANK YOU !!