risk 2.0 - social media management & the law · “golden twit awards” 2009 for best b2b use...

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Risk 2.0 Marketing, Social Media Engagement & The Law Steve Kuncewicz, Head Of IP & Media

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Page 1: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Risk 2.0Marketing, Social Media Engagement & The LawSteve Kuncewicz, Head Of IP & Media

Page 2: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Who I Am & What I Do

Head Of IP & Media, Bermans

Intellectual Property & Media Lawyer; specialism in SocialMedia Issues

Commendation, Inaugural “Golden Twit Awards” 2009 forbest B2B use of Twitter & Winner in 2011 – Best CorporateIndividual

Winner, “Best Legal Entrepreneur”, Downtown ManchesterIn Business Mancoolian Awards 2014

Media Spokesperson on IP & Media Topics (FT, Times,Guardian, MEN, News Of The World, Liverpool Daily Post,Radio 2, Radio 4, Radio 5, ITV News, Sky News, BBCBreakfast)

Author, “Legal Issues Of Social Media” – Published July2010 and “Corporate Reputation in the Online World” –May 2011 (available via Amazon)

Page 3: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Further Reading(...Or Cures For Insomnia)

Page 4: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Digital Native(Geek Credentials)

(Allegedly) Manchester’s Most Followed Lawyer on Twitter (TBC…9600 Followers and Counting!)

5300+ Connections on LinkedIn

Legal Blogger for The Drum (when time permits..)

IP & Media Law Blog (see above!)

Commercial Editorial Board, LexisNexis

Co-Chair, Creative Pro Manchester

Honorary Solicitor, MPA

Director, Manchester Creative Studio

Ambassador, Forever Manchester

Trustee, NOISE Festival

Board Member, Rochdale Development Agency

Page 5: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

The Undiscovered CountryWeb 1.0 to...?

Page 6: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

It’s Just For The Kids, Right?

Page 8: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Opportunity vs. RiskCompliance Vs. Engagement ?

Page 9: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

What Keeps You Awake At Night ?...And Should It?

Page 10: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Data ProtectionInside Out & Outside In

Page 11: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Direct EngagementCookies That Crumble?

Page 12: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Advertising & The LawThe Challenge of Convergence

Page 13: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Advertising Regulation – Online & OfflineThe Digital Remit

Page 14: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Stop PressWhat’s Coming Next?

Page 15: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Employment

Page 16: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Copyright & “Wrongs”All’s Fair (Dealing)? & Content

Page 17: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Brand XTrade Marks – How Far Can You Go?

Page 18: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

I Hate Ryanair (!) & Squatters

Page 19: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

DefamationYou Vs. Media In The New World

Page 20: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

When Social Goes “Anti”Case Studies In The Wider World

Page 21: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

SummaryOpportunity > Risk

Page 22: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Thank YouFor Listening

Page 23: Risk 2.0 - Social Media Management & the Law · “Golden Twit Awards” 2009 for best B2B use of Twitter & Winner in 2011 – Best Corporate Individual ... Advertising & The Law

Contact DetailsEngage at will!

E-Mail [email protected] @stevekuncewiczLinkedIn uk.linkedin.com/instevekuncewiczFacebook www.facebook.com/steve.kuncewiczGoogle + Google it!Skype stevekuncewicz