rise of the content robots
TRANSCRIPT
CONTENT ROBOTSThe Rise of the
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RECORDING & SLIDESAVAILABLE
Why This Matters?
Top 3 Priorities for Marketing
Optimizing the customer journey across multiple touchpoints 70%
0% 10% 20% 30%40% 50% 60% 70%
Ensuring message consistency across channels 63%
Training teams in new techniques and disciplines 52%
…but doing thiswell is hardreally really hard
70% Buyer JourneyThrough Digital Channels
…and you have a lot at stake
Better Content = Better Results
Source: 2016 Content Quality Research
High Acrolinx Score
2x BetterBrand
Perception
High Acrolinx Score
3x Higher
ConversionRates
Low Acrolinx Score
High Acrolinx Score
2x More Likely to Purchase
Low Acrolinx ScoreLow Acrolinx Score
Content With High Acrolinx Score vs. Low Acrolinx Score
3 Perspectives onAI and Content
#1 Resistanc
e
Shakespeare doesn’t scale
#2 Replacemen
t
What is the impact on your brand voice?
#3Reciprocity
About Us
DEVELOPEDGerman Research Center for
Artificial IntelligenceCompany Started
2002
LAUNCHED GROWTH250+ customers75 employees
The Acrolinx ScorecardGives you a 360° view of your content in one beautiful interface.
Acrolinx is the only software that can actually “read” your content and help you make it better.
Voice ScoresWrite with perfect pitch for every persona by tuning readability, informality, and liveliness.
Acrolinx Helps the World‘s Greatest Brands Create Amazing Content:On-Brand, On-Target, and at Scale
Next Steps1. Get the report 2. Share the news…we’ll
help3. See how it’s done