RingDNALocalizing calls for optimal ISR performance

Functions

Ring DNA offers wide array of features, most notably

Local PresenceRecordable Automated VoicemailClickToCall

Local Presence

Enables Caller to look as though calling from localized area code

Customers pick up the phone more often

More connects More sales

Recordable Automated Voicemail

Save time sending a voicemail

Reports allow admins to see which voicemail gets most calls back

Allow for greater efficiencies

ClickToCall

Call directly from Salesforce

No more Misdials

Quicken Call time

Less room for error as more user friendly

RingDNA CostsLocalizing calls for optimal ISR performance

Base Costs: 60 Users$100/User Installation

$6000

$75/User Costs(monthly)$4500/month

$25/Administrator Costs(monthly)$125/month

$500 Local Presence Costs (monthly)

Telephony Costs: 60 users$1/month/number

(300 area codes in USA) 60 local numbers from RingDNA

Outbound calls: $.015/minute

Inbound Calls: $.0075/minute

Estimated $65/user (monthly)

$3900/month

Is It Worth It?

$114,300$1,905 per rep

$179,500$1,795 per rep

RingDNA BenefitsLocalizing calls for optimal ISR performance

Whitepapers

• Local Calls• Up to 40% increase in local call

responses*• Visibility of users – easier to metric

• Voicemail• Test voice mail callback rates• Reduce time for voicemail• Standardize voice mails

• Click to Dial• Reduce misdials

*RingDNA and InsideSales.com

Local Presence Test: Prepaid Phone

• 50 Calls made from a burner phone

• 50% Local Presence• 5 responses total, insignificant

data

Not enough info to make a decision

Local Presence Test: Pilot

• 4 Reps• ~110 calls per day connected• ~50% Local Presence• Tracked Response Rate• Qualitative Feedback

Quantitative Results

Better response rate with local calls. last day only include small sample - 12 responses, so results may be skewed.

Qualitative Results

More user friendly.

Easier to make calls

Has to run through Chrome browser

Wrists don’t hurt from dialing

Ability to click to dial, allowing to pull up oracle account and prep for call while phone is ringing.

Some number’s do not allow click to dial

Not a lot of real estate on monitor’s to have another program running (3rd monitor would solve this problem)

It will only work for opportunities in SF. Can’t use local presence on leads not in SF.

ProsPotentially increases connect

rate by up to 40%

ConsCosts quite a bit if it

doesn’t increase productivity

No more misdials efficiency Must sign 12 month minimum contract

CTI available next year will perform similar features

Quick onboarding scalable growth

Michael’s Recommendation: I believe we should get RingDNA because with an average of 2-5% increase in connect rates, it seems possible to increase production. On top of that, this software provides ISRs with efficiencies allowing them to make better use of their time.

Where will we go next?