Investor Presentation

A DESIGN PLATFORM TO CREATE & SELL JEWELRY

Kanye fans

World of Warcraft community

No skills needed!

World’s first platform!

Baseball Moms

There are four, $100M+, make-your-own apparel platforms

But NONE for jewelry……why is that?

DESIGN PROBLEM:

• No quick creation tool for jewelry, you can’t

see the product before buying

• Why? ….the technology doesn’t exist yet

DESIGN SOLUTION: CURRENT

+ =

• Our 3D artists combine pre-loaded 3D templates with the customer’s artwork, creating a life-like rendering

• Distributed 3D artists are fast & cheap. This model cost $10 and was done in 1 hr

DESIGN SOLUTION: FUTURE•Develop an in-browser, logo-to-3D jewelry creation tool. This has never existed before

•We filed a provisional patent on this invention to give us time to explore creating it and adapting it to our needs

•Building it would allow us to automate both the design of jewelry and the exporting of 3D design files, which can be delivered to any casting house in the world

HOW WORKS1.

• Customer picks one of 30+ templates and uploads artwork

2.

• Customer approves design, and the item is posted for sale on RingAround

• Completed Design is emailed back to Customer for approval

3.

View now

DesignReady!

EXAMPLE MARKETS

Motorcycle clubs love us!!!!!!

Clubs Teams Companies Non-Profits

Military Sci-fi fans Online Gaming Class Rings

Frats & Sororities Pet Owners Wedding PartiesCar Collectors

1. Annual global jewelry sales of $166 billion are expected to grow at a healthy clip of 5 to 6 percent each year, totaling $250 billion by 2020

2. The share of branded (logo) jewelry has doubled since 2003, making 20% of the overall jewelry market today

3. The trends that have unfolded in the apparel sector over the last three decades appear to be playing out in the jewelry sector. Over the last two decades, “fast fashion” (Zara, H&M) has revolutionized the apparel industry

~From “The jewelry industry in 2020 - McKinsey & Company”

MARKET OPPORTUNITY

is a first-to-market company in user-designed jewelry, with a a massive head start

TEAM Eric Toczko (Founder & CEO)

• 5 years exp. leading sales, support, lead generation and business development teams at CustomMade.com, a Google-Ventures backed marketplace with $25M in funding

• Recruited & learned from 10,000+ U.S. custom jewelers

Manufacturing Partners

• Art Jeffrey Leads our manufacturing team in Bangkok, Thailand

Ivan Vasic (3D Design Partner)• Leads our 3D design

team in Belgrade, Serbia

• Proven ability to scale 3D jewelry design teams

Aaron Magness (Advisor)

• CMO at BetaBrand, a crowdsourced apparel marketplace

• Past: Director of Marketing & Brand at zappos.com

Over the last six months, we’ve developed more experience in building a create & sell jewelry platform than anyone in the world.

• David Ciralsky Leads our manufacturing team in Mexico City

• $50- $195 per item. An un-heard of price for custom jewelry • $120 average sale • 50%-75% gross profit margin per sale • Designers make 5% lifetime commissions per sale (anyone) • Affiliates make 20% commissions per sale (need to apply)

Made $356

BUSINESS MODEL

Made $112 Made $678

Designers:

• Giving people a new way to make money online is a a sure-fire way to grow

GROWTH STRATEGY

1. Audience and Interest targeting • Through Facebook Ads, we target Interests. Ex:

we sold $4,000 in Scooter Rings by only targeting people that like “Vespa"

2. Affiliates • We’ve on-boarded 66 professional affiliate

marketers. Including a number of pet marketers

3. Licensing deals • We have a license with Valiant Comics. • We are negotiating a license deal with the NFL

Players Association. This will allow us to create any official name/number on charms and pendants

TRACTIONRevenues: Orders:

$39,502 319 @ $120 avg

First Facebook ads test:Partners:

FINANCIAL PROJECTIONS

COMPETITION

• Excellent user generated design capabilities for hats, shirts, mugs, etc. No jewelry

• Capitalizing on the retail trend of storytelling and affinity-based designs. Too big to do custom

A first-to-market company in user-designed jewelry

• Baublebar- They launch 100 new designs every month. Not user-designed

INVESTMENTWe are seeking a $500k-$750k seed investment

Milestones: •Create Designer/Affiliate accounts by 4Q2015 •5 licensing deals by 1Q2016 •1,000 total unique SKUs by 2Q2016 •50 active, profitable Affiliates by 3Q2016 •200 Designers onboarded by 4Q2016 •$3MM in total revenue by 4Q2016

What we look like in 2016: • 50+ collections, based on themes (sci-fi, pets, sports) • Smooth functioning designer backend •Simple, integrated affiliate tools for product promotion •Profitable by end of year.

Eric Toczko, Founder & CEO617-834-3096

eric@ringaround.co

Let's discuss scaling this opportunity

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