RIHANNA

Robyn Rihanna Fenty (born February 20, 1988), better known by her stage name Rihanna. Rihanna originated from Barbados. From her fame she has explored many different aspects within her career, for instance she has been in films and also a fashion designer for River Island.

Her career began in 2003 when she recorded some demo tapes for a mutual friend Evan Rogers. Her tape was then distributed to several different record labels and she was eventually signed with Def Jam records after auditioning for their then president Jay-z. Her first top ten singles was a ‘Girl Like me’ which debuted in 2006, this was then followed by ‘Pon de Replay’.

Rihanna now net worth is around $90 million dollars (2013). Her genre of music is R&B, Rap, Pop, Hip-Hop and reggae.

On the website there is a direct link to the Social networking site Twitter, therefore the star likes to keep in contact with her Fans. There is also a follow me button which also allows you the opportunity to keep track of the stars.

There is also a collection of the latest press RihannaHas ben in for example magazine covers etc.

Rihanna also promotes her products on the Site such as her collaboration with Mac cosmetics.

This Digi-pack includes the typical features you would expect to find i.e. the artist face. Also artwork of the artist through out, this complies with the genre pop.

The title of the album is also included on the front cover of the Digi-pack which ids also stereo-typical of the genre.

The name of the artist is also displayed on the front cover of the Digi-pack, therefore promoting the artist but also making the CD recognizable to its audience.

The use of the image in the backgroundPresents a lot of emotion in the artist facePerhaps illustrating that the artist is passionateAbout the music she is making. Furthermore the use of the rosesConnote that the songs of the album are going to be about love and passionMaybe even a break-up, this may be presented as the artist (protagonist) is laying on them presenting perhaps a sense of weakness, perhaps she has lost something.

The theme of the Digi-pack I would say is weakness And loss which contrasts to the name of the album “LOUD”This may be perhaps a representation of the artist herself andWord socialized with her as she is presented in the media as a strongIndependent female. In contrast to this CD cover where she appears To be lonely and vulnerable.

The back of the Digi-pack includes a list of the song titles that are on the CD.

On the back of the Digi-pack there is a sexualized image of the artist Rihanna, this again is commonly found in the pop genre as it is away of selling and promoting the artist. Relating to Mulvey’s theory the male gaze, that the woman is there to be looked at.

The Digi-pack also has a spine again which has the artists Name and the name of the CD on. This making it recognizable To the target audience, which is teenagers even on a shelf, Where the cover may not be visible.

Furthermore the Digi-pack also includes a barcode.

The use of the provocative image used on the Digi-packPerhaps would appeal to men, this is due to the amount of Skin on show and also the suggestive facial expression on the Artist.

The record label the artist is also Signed to or in association with is Also visible on the CD cover. PromotingBoth the artist and record label.

The poster for the album is mainly basedAround the artist herself. Promoting her to An audience and also making her more Recognizable nationally.

The name of the artist is also clearly shown Again promoting her as a brand.

The use of the red hair makes the album Cover striking however the use of the softening Effects used on the image make it appear Less harsher. This is comparison with the pale pink Rose placed on her finger suggests that there may be A light hearted feel to the music on the CD. Involving the Theme of love. The facial expression and the positioning ofThe artists hand covering her lips and also her facial expression Looking sad suggests that this album may be based aroundThe theme of betrayal, which has made her become weak. As theArtist is wearing sunglasses this may suggest that as a result of the Betrayal the artist has lost who she is as she has lost part of her independenceAnd strength due to this.

On the poster there is also the name of two Songs that may have perhaps been a hit on radio Shows or been in the charts, if the audience thenLike these songs it will encourage them to buy the album.

Consistent BrandingThroughout Rihanna’s release of her album ‘Loud’ all platforms of promotion have a consistence within their branding. For example the same typography and font is used to establish the artists name and furthermore the images are also similar. The red hair is consistent throughout the poster and CD cover therefore her and her work become recognizable to the audiences. Furthermore the body language the artist is presenting to the audience is seductive. Therefore throughout the cross media she has remained to target her target audience which is teenage girls and also possible young males.

The shot captured In the music video Also consist with theBranding of the albumThey have a similar Colour pallet and againThe artists appearance In particular the red hairHas been kept the same,Therefore she still remainsRecognizable to her audience.

The wide shot and also the titlesFor example when it says “starring” give the music videoA cinematic feel.

Furthermore the music videoAlso fits Goodwin's analysisAs the lyrics fit with the visuals.When it says “Only Girl in the world”The visuals show a deserted landHypothetically showing her as being the Only girl in the world.

From my research I have concluded that Rihanna’s branding for her album release of Loud isConsistent throughout the cross media convergence. Furthermore the setting of both the Marketing posters and the CD covers and also the music video, also have some relation it Could be said to her background of where she grew up in Barbados due to hot climate the Music video is filmed in.

CONCLUSION