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ERIC RIES @ericries #leanstartup #thestartupway www.StartupLessonsLearned.com

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Page 1: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

ERIC RIES@ericries#leanstartup#thestartupwaywww.StartupLessonsLearned.com

Page 2: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

THE STARTUP WAY

Continuous Innovation

Startup as an atomic unit of work

The Missing Function

The Second Founding

Continuous Transformation

Page 3: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

Continuous Innovation

A method for finding new breakthroughs repeatedly, drawing on the creativity and talent of every level of the organization.

Page 4: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 5: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

Startup as an atomic unit of work

To continuously innovate, companies need teams that experiment to find new sources of growth. These internal startups require a distinct organizational structure to support them.

Page 6: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 7: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

The Missing Function

Internal startups must be managed in ways that confound traditional techniques. Most organizations are missing a core discipline –entrepreneurship– that is just as vital to success as finance or marketing.

Page 8: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 9: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 10: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

The Second Founding

Making these profound changes to an organization is like founding the company all over again, whether it’s five or a hundred years old.

Page 11: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 12: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

Continuous Transformation

The ability to rewrite the organization’s DNA in response to new and diverse challenges and doing it again and again.

Page 13: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 14: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 15: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

THE STARTUP WAY

Continuous Innovation

Startup as an atomic unit of work

The Missing Function

The Second Founding

Continuous Transformation

Page 16: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term
Page 17: Ries TheStartupWay 16x9 - growthmarketingsummit.com · ERIC RIES THE LEA THE STARTUP WAY How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-Term

Thank You.@ericries#leanstartup#thestartupwayhttp://StartupLessonsLearned.com