ricky wong - mobnotate
DESCRIPTION
Third of the Technology Business Models. Ricky Wong presents Mobnotate, which creates links from one book to another just like how clicking from one webpage to the next on the Internet.TRANSCRIPT
MobnotateStop Leaving Money on the Table
An eBook Linking Company
Ricky [email protected]
IfBookThen 2013
Agenda
• Linking is an old idea (in digital)• 2 Ways to Link– Web -> Books– Books <-> Books
• Business Model• Why Mobnotate?
Everyone (digital) is doing it
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
Before Mobnotate: Linking to Books
Contextual Linking with Mobnotate
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
Contextual Linking with Mobnotate
Islamist Movements: The Arab Intifada in Perspective,FairObserver.com 03/03/2013
Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.
eBook on Middle-EastUS Policy in UAE
Press Freedom in Iraq
Election in ME
Terrorism
Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content.
• High reader engagement: CTR 3-4%
eBook on Middle-EastUS Policy in UAE
Press Freedom in Iraq
Election in ME
Terrorism
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.• Contextual Linking (again)
Case Study #2: Book <-> Book
• Cross-Promote within your catalog.• Contextual Linking (again)• Works with iPad, e-ink Kindle, Nook, Android,
etc..
Business Model
• We don’t get paid unless YOU get paid
Business Model
• We don’t get paid unless YOU get paid• Remove Risks– Operational: Easy to Remove– Financial: Affiliate and Revenue Share
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Book <-> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores)
Royalties Mobnotate RevShare New Profit
Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
Business Model (Web -> Book)
Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores) Royalties New Profit
Mobnotate’s share: eStore kickback of 8%
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
• 2 Ways to Link:– Web -> Book– Book <-> Book
Why Mobnotate?
• Technology designed for long-form content– e.g. Books, journals, reports, case studies, etc..
• Ex-Google Online Ad experience– Relevancy and data-driven
• 2 Ways to Link:– Web -> Book– Book <-> Book
• Business Model:– Positive ROI– Low risk for publishers
Backup Slides• Limitations• Supported Languages
• Special IfBookThen Offer• You keep 100% Proceeds for first 3 months• http://bit.ly/ifbookthen_mobnotate
• Let’s Chat: [email protected]
Limitations
• Non-Fiction• “Some” Existing e-Distribution– Web (e.g. author blog, publisher’s site)– Catalog of eBooks
• Sales Multiplier– Cannot turn any book into a NYTimes Bestseller– Economic Efficiency Gain
Supported Languages
• Currently used:– English, German, Spanish, Japanese, Swedish
• Also designed for:– Italian, French, Danish, Dutch, Finnish, Hungarian,
Norwegian, Portuguese, Russian, Turkish