About Us:

•Nationwide network of Social Enterprises • Going since 1998 (26 enterprises operating)

• Collecting wood waste

• Financially sustainable

Our Aims:

Environmental – saving resources

Social – create work for disadvantaged people

The Model:

• Low tech

• Low skilled

• Low capital – intensive

• Highly labour intensive

Want to trade?

From grant funded to self-reliant:

The NCWRP Experience

Want to trade?

Why Trade?

• To expand

• To survive

Want to trade?

How do you want to trade?

• Trade to fulfil aims

• Trade to subsidise aims

Develop your product

What can you do?• Existing service (and “market”)

• Key skills

• Existing infrastructure

• Capacity

• Investment capital

Develop your product

Consider your options

• Double your time expectation

• Halve your growth expectation

•

Find a market

Research your market

• Look from your customers’ perspective

• Understand their business

• Know your competition

Find a market

Research your market

• Why will you win market share?

• How will you win market share?

• How will you sustain your market share

Marketing

Maximise marketing effort

• Pinpoint the customer

• Decide the route

• Decide the message

Marketing

The Message

• Know your customer

• Focus on benefits

• Keep it brief

Build a customer base

• Don’t assume your clients share your ethos

• Build a service not a brand

• Work til your eyelids bleed

Build a Brand

Make sure you:

• Keep marketing

• Keep evaluating

• Keep moving

Build a Brand

Keeping your sanity

• Learn from your mistakes

• Seek guidance

• Enjoy it