1. Richard dyers star theory By Issy and Calum

2. Richard Dyers Star Theory is the idea that icons and celebrities are constructed by institutions for financial reasons and are built to target a specific audience or group of people. Dyers theory is broken down into 3 sections: Audience and Institutions Constructions Hegemony (Cultural Beliefs)

3. LADY GAGA - Lady Gaga is an excellent example of this theory as we see her push the boundaries of our generations perception of what is normal making her intriguing through her alternative clothing choices and extreme music videos. - Gagas ability to perform and create music is no doubt of a high standard however this alone does not create her image and keep her in the spotlight its this star factor imagery that keeps the fans invested.

4. - Gaga sticks to dyers rules through a variety of different concepts to maintain fan interest. Such as; - Well placed news stories gaga might be a hermaphrodite - famous actor boyfriend/girlfriend e.g. Taylor Kinney - Attendance to exclusive events and openings, e.g. the premier of the great Gatsby - Features in magazines such a vogue.

5. Hegemony Lady Gaga has a well known alternative persona. This persona delivers something different to the viewer and listener that they enjoy. If a artist is at wide ends of the spectrum they tend to be successful. Lady Gaga is at the one end of the spectrum where she is so wacky that people love her because she is so far from normality. Where as artist such a Ed Sheeran are at that other end of the spectrum where they are extremely relatable for the viewer and listener that they adopt a liking.

6. FAN FICTION Lady Gagas alternative personality is similar to a character in a movie. She is so far from what is normal that audiences find it easy to create fandoms and fan fictions. Fan fictions are a display of affection from the fandom to which they can express their feelings around a celebrity. Lady Gaga is a very un-naturalistic figure in the industry so fans are able to be as unrealistic as possible with their fan-fiction.

7. WHY DOES THE INDUSTRY LOVE HER? The industry loves GAGA because she is a very controversial character. GAGAs personality allows the labels to experiment and try new ideas to grab the public. For example her Meat Dress shown in the previous slide. Gaga is one of the most followed people on twitter and is constantly gaining global attention through the controversial persona constructed for her by the labels. HOWEVER! Gaga isnt all wacky! She does funnily enough have a pretty good voice which the industry uses to its advantage. Gaga will be doing a show and suddenly she will whip out a slow striped back song which will blow the audience away and catch them by surprise. This entices a more diverse market.