POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

Hello Richard,

Please allow me to introduce you to a new technology innovation that will help you achieve and even exceed many of your energy efficiency/CO2 reduction targets. This innovation can be immediately integrated into your trains and reduce energy consumption by 50 – 75%.

This new innovation is called Regenerative Acceleration and it is the exact flip side of regenerative braking which is already employed in your trains which I was happy to read about last night on page 196 of your book, “SCREW IT LET”S DO IT.”

Regenerative braking, as the name implies is a decelerating effect that the electric motors in your trains create when they are operating as generators and sending power back to the trains batteries or grid. The braking forces are caused by a magnetic field that is created inside the generator which produces a counter-electromotive torque on the generator driveshaft. This counter-torque works against the direction

of rotation of the train’s wheels which are originally rotating the generator and the train decelerates as a result. Our company discovered in 2007 - completely by accident that this internal magnetic field torque direction can actually be reversed!

We had the original discovery validated at MIT, Ontario Hydro and the University of Ottawa although not one PhD had any clue as to what was causing our generator to accelerate when delivering power to a load when all conventional scientific wisdom said it ought to decelerate. The University of Ottawa then kindly and bravely provided us with lab space from 2008 – 2010 against massive internal resistance and

university politics so that we could develop the backing theory and refine the technology, which we are now patenting and commercializing worldwide. The innovation developed by our company is an electric generator which reverses the generator’s induced

torque direction and produces a complementary-electromotive torque instead of a counter-electromotive torque. The result is an electric generator which has the ability to send power back to the grid while creating a torque which will not decelerate your trains but will actually help accelerate them instead (again, while simultaneously sending power back to the grid). In addition, the complementary torque created by our generator adds to the train’s original motor torque and reduces the energy consumption

accordingly. Third party independent tests carried out by a Canadian National Research Council of Canada scientist at the University of Ottawa have shown that the input energy reduction can be as high as 60% while the

regenerative energy returned to the grid exceeds 800% over a conventional generator under identical operating conditions. https://www.box.com/files#/files/0/f/0/1/f_5554651590 In regenerative braking mode the conventional regenerative braking generator will eventually decelerate

your trains down to a dead stop while the regenerative output will eventually fall to nil. The regenerative acceleration generator on the other hand will help accelerate your trains up to their full speed while the regenerative output delivered to the grid continues to increase.

http://www.youtube.com/watch?v=IgHFhNMkDiw&list=PLkH1zLdXy1SypPD7inxAYi8MjkQk91syC&index=1

POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

The regenerative braking system currently on your trains can only be employed under deceleration or braking but the regenerative acceleration generator can be employed during virtually 100% of the train’s operation, during acceleration, coasting, deceleration and braking – with or without a regenerative braking option.

If a flywheel energy storage system (KERS) is employed the regenerative acceleration generator can continue to send power back to the grid long after the train has been stopped – exceeding the usability duration of the innovation to well over 100%. The only thing that will cause the generator to decelerate while sending power to the grid while operating in flywheel mode is the generator’s bearing friction but

even this can be virtually eliminated with magnetic bearings. PDi has developed a passive conical magnetic bearing system with this in mind which is currently now being licensed by NASA. It is even conceivable that a regenerative acceleration flywheel system in your trains will still be sending

power back to the grid when the engineers return in the morning after the trains have been parked overnight. In a conventional regenerative braking generator the more regenerative power delivered the greater the breaking/decelerative effect and the higher the rate of deceleration. Whereas in the regenerative acceleration generator the exact opposite is true, so the more power returned to the grid the

more acceleration the generator creates and slower the rate of deceleration in flywheel mode. This innovation can be employed not only in trains, planes and automobiles but wind turbines, nuclear power generators, hydroelectric generators, motors and so on. Virtually any electric generator or motor on

the planet and in outer space. My wife Kim and I stopped by Virgin Green Funds New York office on our way back from the University of Virginia ROMAC Lab (where the passive magnetic bearing design was first introduced for flywheel energy

storage systems) way back in 2006 but we didn’t get a chance to speak to anyone so I hope this letter and the one below finds its way to you in 2013. Love your book BTW – should finish it today!

Thanks and kind regards Thane Thane C. Heins

President & CEO

Potential +/- Difference Inc. R & D

"Using our potential to make a difference"

Email: thaneh@potentialdifference.ca

Cell: 613.795.1602

YOUTUBE http://www.youtube.com/user/pdicanada1

Linkedin http://www.linkedin.com/profile/view?id=107557432&trk=tab_pro

POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

Hello Virgin Green Fund Team, Yesterday I sent you all a "subtle" introduction to a new energy innovation. http://www.slideshare.net/ThaneCHeins/virgin-green-fund-referral-request

Immediately after that I began reading Chapter 9 of Richard's book, "SCREW IT LET"S DO IT" and I realized that I made an error in assuming that at least one of you would be able to deduce the secondary message and know what to do with it, i.e. immediately forward it to Mr. Branson...

Now I feel compelled to be blunt and if my message falls flat it won't be due to lack of effort or candor on my part. This information is important so please be a little flexible and try to refrain from telling yourself that, "this is not my job etc," because when it comes to helping to solve the Global Warming Crisis - it's everybody's job and I think Mr. Branson wouldn't mind me saying that he would put it the exact same

way. Obviously we are all committed to the same goal. Now, the reason that no one is reaching for the "fire extinguisher" to put out the Global Warming Fire is because the fire extinguisher doesn't exist yet and it costs billions of dollars to produce. There are no

shortage of ideas either and no doubt Virgin Green Fund has seen too many to count and is investing in the best ones but they are all just temporary stopgap solutions of varying degrees. I am sure you hear this everyday but our company has created the Global Warming Fire Extinguisher and

we are not the ones saying it (a quick glance below will confirm this). Nor are we saying it now to try to get money from VGF either since the technology is already developed and is privately funded. We just want Mr. Branson to be aware of it today and you people are our best hope of making that happen. http://www.slideshare.net/ThaneCHeins/us-air-force-nasa-and-caas-letters

Third party test data (by a Canadian National Research Council of Canada scientist at the University of Ottawa) shows that this innovation has the proven capacity to deliver over 876% more power over any conventional generator used today and it does so with 62% less input energy. https://www.box.com/files#/files/0/f/0/1/f_5554651590

A rough translation means that this innovation will increase the energy output of any electrical generating system by well over 1000%. Electric vehicle range will be increased to levels previously considered impossible. http://www.slideshare.net/ThaneCHeins/pdi-regenx-innovation-commercialization-report

This "too good to be true" fact eventually scares the initial enthusiasm right out of virtually everyone who comes in contact with this innovation or tends to impede the commercialization process.

That being said our company is being featured in a 3-D movie by a LA film company and the producers are trying to set up a technology demo for you and Prince Charles so the tide is changing slowly. 3-D Movie Teaser: http://www.youtube.com/user/PDiCanada1?feature=mhee

Thank you for taking the time to read this letter. Kind regards Thane Thane C. Heins President & CEO Potential +/- Difference Inc. R & D "Nothing is too wonderful to be true" ~ Michael Faraday

POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

a

Sanity Test: Anyone who can view the above progression of 1/3 of Alberta and not conclude that this is insane – is insane.

Now there is a solution to this madness… imagine for a moment if you could take the waste exhaust from your car's engine and process it in such a way that it could be reconverted back into gasoline and returned to your gas tank as you drove down the

road? Now, imagine if you could use this process to double or even triple the range of your car and all fossil fuel powered vehicles in

the entire world – while simultaneously cutting the green house gas emissions in half? Can you imagine the value an

innovation like this would have on the world energy stage – or on the environment?

Now of course this can't be done with a gas powered engine but it can and is being done right now with electric vehicles motors by an Ottawa based company called Potential Difference Inc. (PDi)

and the innovation doesn't just work with electric vehicle generators but all types of electric generators. Independent testing provided by a National Research Council

of Canada scientist showed over 200% energy output gain with 40% less energy input – effectively tripling the efficiency of ANY electricity generating method.

Alberta Tar Sands Project

At their satellite lab at the University of Ottawa from 2008 - 2010 PDi has developed a method of

actually reconverting an electric vehicle motor's (electro-magnetic) waste into usable electric

energy and using this to recharge the EV's batteries. This innovation now allows all electric

vehicles to partially recharge themselves as they drive. Electric vehicle (2X) range doubling has

already been achieved with (3X) triple range increases expected in the 2013.

POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

EV WORLD REGENX PERFORMANCE EVALUATION http://evworld.com/blogs/index.cfm?authorid=279

PARTNERSHIPS AND INTEGRATION PROJECTS PENDING IN 2013

PDi has formed partnerships with Liberty Electric Cars (LEC)

(http://www.liberty-ecars.com/) of the UK who are in the

process of integrating the innovation into HERO Electric's

scooter line (http://www.heroelectric.in/).

LEC is currently demonstrating the innovation to

Jaguar Land-Rover and BMW with a possible Jaguar

integration in 2013. BMW Pending Test Program:

http://www.slideshare.net/ThaneCHeins/120607-bmw-re-gen-x-experiment-aufbau-mg

PDi has formed a partnership with Montreal based companies,

HTT Automobiles (http://www.httsupercar.com/) and

LITO Green Motion (http://www.litogreenmotion.com/) to

electrify the HTT Supercar using the ReGen-X innovation.

PDi is being featured in a pending LA produced 3-D movie

with a possible demonstration scheduled for Richard Branson

and Prince Charles in January 2013.

LA produced 3D movie (teaser) http://www.youtube.com/user/pdicanada1

As of 2012 PDi's new ReGen-X EV technology can now double the range of any EV or Hybrid vehicle

currently on the market with range tripling expected in 2013.

As of 2012 PDi's new ReGen-X EV technology can now triple the electrical output of any electricity

generating facility.

POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

TECHNOLOGY ENDORSEMENTS & INDUSTRY COMMENTS "As I'm concerned this is a work of GENIUS (and a rather major one at that)." - Les Virany BSEE MIT Former USPTO examiner and Registered Patent Agent

"As a mechanical engineer I'm here to explain how it works and why it works. And it does work; over a dozen of us were witness to that last Monday (as well as a film crew--filming in 3D no less!)." -Mike Brace, Tech Editor EV World (2012)

"This is the Holy grail for generators."

-NRC Scientist Doug Hartwick at Ottawa University (2009) "This is a freakin' game changer!" -Mike Elwood, Chairman Electric Mobility Canada at Ottawa University (2009) "Of course it accelerates when a load is applied...! This represents several new chapters in physics, that is why we are consulting MIT."

-Dr. Habash, University of Ottawa (2007) "It works and it is not something I would have expected, now I am just trying to

figure it out?" -Dr. Marcus Zahn at MIT (2007) "A number of your experiments are not lying in the field of Maxwellian electrodynamics? That is fascinating! I will inform

you on any progress that i'll make along with reports."

-Dr. Evstigneev N.M., Leading Ssientist, Department of Chaotic Dynamics, Institute for

System Analysis, Russian Academy of Science (2009)

"Your claims seem to violate the law of conservation of energy

and Maxwell's equations of electro-magnetics." I will send you a

short proposal, including my plan of work, estimate of cost, etc.

Then we can sign a short agreement and proceed."

-Mehrdad (Mark) Ehsani, Ph.D., P.E., F.IEEE, F.SAE, Robert M. Kennedy

Professor & Director, Power Electronics and Motor Drives Laboratory &

Advanced Vehicle Systems Research Program, Department of Electrical & Computer Engineering, Texas A&M University (2008) "This is absolutely fascinating stuff you are doing!"

-Joseph Shin, Electricity and Magnetism Professor, Concordia University (2011) "If possible would like to meet with you to discuss your approach to the Association and of course to get a better feel about the physics behind your

invention. I would still like to see what you are doing and perhaps we can include some of your material on our website newsletter?" -David Mann, Canadian Association for the Advancement of Science (2009)

POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

"Thane, Your Press Release was most interesting to me as a physicist

and an engineer. The level of technical detail was adequate to tell me that you probably have made a very significant advance in applied physics and in safely and successfully handling a new source of electric power. Congratulations!"

-Dr. Stanley Townsend, University of Toronto & Former Managing Editor of the Canadian Journal of Physics (2006) "We are interested in using the ReGenX technology in our LinkVolt Project to reduce roadside refueling."

-Neil Young, LincVolt Project (2011) "The magnetics lab here at Goddard expressed some interest in having you come down to do a colloquium."

-NASA (2008) "We really are more interested in developing its use and application for military power requirements."

-US Air Force (2009)

"I have asked Mr. Gilles Brassard, A/Director, Spacecraft Payload here at the Canadian Space Agency to look at your technologies and to visit your laboratory."

-Canadian Space Agency (2009)

"I am writing to ask you to submit what you feel would be an appropriate document to describe your regenerative acceleration technology for circulation to our Committee members." -Al Cormier, Executive Director Electric Mobility Canada (2009) "You seem to have made an interesting discovery. Our internal physics experts

review this information and have determined that it is very interesting work." -Mike Simpson, Transportation Analyst Rocky Mountain Institute (2009) "Would you be willing to contribute an article on this technology to the Journal for

Engineering and Public Policy?" -Donald Wallace, Executive Director Ontario Centre for Engineering and Public Policy (2009)

"Thanks for providing technical information. If the effect of your invention is really

true, I am sure there will be strong needs in the market." -Nissan Japan (2012)

"I would like to know why you are not the toast of the town... this technology can

be offered as a range extension option to our clients." - CODA Automotive (2012)

POTENTIAL +/- DIFFERENCE INC. Regenerative Acceleration Generator Technology

Introduction to Richard Branson

01/11/2013

"The technology looks really interesting and is revolutionary. I would like

to learn more about the technology. Is it possible to organize a demo or a lecture in the USA?" -Chrysler Electrified Powertrains (2012)

This sounds interesting. I'd like you to connect with our Fuel Economy Learning Program manager, to schedule a time for you to come in and share the technology with us. We need to know more about the Physics behind it." -General Motors (2012)

"It would be fitting for the inventor of the automobile to be first with your revolutionary technology and for me to play a role in that would be awesome!" -Mercedes-Benz (2012)

"When we finally understand what Thane Heins has discovered, we likely will have to rewrite the laws of electromagnetism." -Mike Brace EV World Tech Editor (2010)

Happy New Year!

Thanks

Thane

Thane C. Heins

President & CEO

Potential +/- Difference Inc. R & D

"Using our potential to make a difference"

Email: thaneh@potentialdifference.ca

Cell: 613.795.1602

YOUTUBE http://www.youtube.com/user/pdicanada1

Linkedin http://www.linkedin.com/profile/view?id=107557432&trk=tab_pro