rich media advertising menu 20190819 - nikkei bp · rich media advertising menu august 20th, 2019....
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Rich Media Advertising Menu
August 20th, 2019
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InRead (PC)
Menu InRead
Ad location Article page / below article content
Specification (size)Displays with a ratio of 16:9 (incompatible for 4:3) in width of
article pane of each media
Format/file size File format: MP4, file size: up to 10MB
Submission deadline 10 business days before the launch
Frequency control Yes
Media
Nikkei xTECH (@8.5 yen), Nikkei Business Online Edition
(@5.0 yen), Nikkei DUAL (@5.0 yen), Nikkei Gooday (@5.0
yen), Nikkei LUXE (@8.5 yen), National Geographic Japanese
Edition (@5.0 yen)
▶Outstream video advertising played in the advertising frame in In-
view state. By hovering the mouse or clicking over the video, audio
playback is possible.
AD
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Pushdown (PC)
Menu Pushdown
Ad location Top page, article page / header
Specification (size)
①Expanded state (Expand) W970×H400 (250) pixels
②Contracted state (Reminder) W970×H90 pixels
Alternative image to ② W970×H90 pixels
Format/file size①Expanded state (Expand) HTML5, x②Contracted state (Reminder) HTML5, GIF, JPEG, PNG
Submission deadline 10 business days before the launch
Frequency control Yes
MediaNikkei xTECH (@7.5 yen), Nikkei Business Online Edition
(@6.0 yen)
▶Large-sized display advertising displayed pushing down the contents at the timing of page opening. Contracted by clicking CLOSE
button. Display can be expanded again by clicking OPEN button of
contracted banner.
After the end of display, the height will be contacted automatically or by
clicking “CLOSE” button of ①.
①
×CLOSE
② OPEN
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AD
Premium Banner
Menu Premium Banner
Ad location Almost all pages/PC
Specification (size) W1280×H250 pixels
Format/file size HTML5, GIF, JPEG, PNG
Submission deadline 5 business days before the launch
Frequency control Yes
Media Nikkei Business Online Edition (@10.0 yen)
▶Large-sized display advertising displayed in full page width
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InRead Mega Banner
Menu InRead Mega Banner
Ad location Top page only/PC
Specification (size) W1280×H250 pixels
Format/file size HTML5, GIF, JPEG, PNG
Submission deadline 5 business days before the launch
Frequency control No
Media Nikkei Business Online Edition (@6.0 yen)
▶Large-sized display advertising displayed only on the top page
AD
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Menu Entrance Ad
Ad location Article page / header, left, right
Specification (size)
①Head banner:1000×80 (Nikkei xTECH 1004×80)②③Side banner:160×600 (Nikkei xTECH 120×600)④Rectangle:300×250
Format/file size up to 150KB each
Submission deadline 10 business days before the launch
Frequency control Yes
MediaNikkei xTECH (@9.5 yen), National Geographic Japanese
Edition (@8.0 yen)
▶Large-sized display advertising displayed around the page; header, both right and left sides. Synchronized display with rectangle ad can create a feeling of site hijacking.
②
①
③④
Entrance Ad (PC)
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Menu Smartphone InRead
Ad location Top page, article page / header, below article
Specification (size) 640×360 (actual display size: 320×180)
Format/file size File format:MP4, file size: up to 10MB
Submission deadline 10 business days before the launch
Frequency control No
Media
Nikkei xTECH (@4.0 yen), Nikkei Business Online Edition
(@4.0 yen), Nikkei ARIA (@2.2 yen), Nikkei DUAL (@2.0 yen),
Nikkei doors (@2.0 yen), Nikkei Gooday (@2.0 yen), Nikkei LUXE
(@4.0 yen), National Geographic Japanese Edition (@3.0 yen)
▶ Outstream smartphone video advertising played in the advertising
frame in In-view state. By tapping on the sound button, audio playback is possible.
Smartphone InRead
AD
SOUND ON
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Smartphone Header Video
Menu Smartphone Header Video
Ad location Article page / header
Specification (Size) 640×360 (actual display size: 320×180)
Format/file size File format: MP4, file size: up to 10MB
Submission deadline 10 business days before the launch
Frequency control Yes
Media
Nikkei xTECH (@6.0 yen), Nikkei Business Online Edition
(@3.0 yen), Nikkei ARIA (@6.0 yen), Nikkei DUAL (@6.0 yen),
Nikkei doors (@6.0 yen)
▶Video advertising posted on the header position. Either type of in-line
or overlay is selectable.
AD
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Inter-scroller (Smartphone)
Menu Smartphone Inter-scroller Video
Ad location Article page / within article
Specification (Size) 828×1472 (max.)
Format/file sizeJPEG, up to 300KB per an image (possible to post max. 5
images)
Submission deadline 10 business days before the launch
Frequency control Yes
Media * Please contact us.
▶Large-sized display advertising appearing within the article on a
maximum of full screen, when a user scrolls smartphone web page.
① ②
③ ④
①In-line ad image appears by scrolling down the article.
②By further scrolling down, ad image is displayed on full screen.
③By tapping a button on both sides of the image, different image is
displayed④By further scrolling down, ad image is faded out.
AD
AD(ver.01)
AD(ver.02)
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Sidekick (PC)
Menu Sidekick
Ad location Top page, article page / rectangle frame
Specification (Size)①Rectangle (Trigger) W300×H250②On-demand panel (Expanded image) W850×H480
Format/file size① : Subject to the material specification of rectangle②:HTML5, GIF, JPEG, PNG/up to 150KB
Submission deadline 10 business days before the launch
Frequency control No
Media * Please contact us.
▶Rectangle advertising displaying large-sized display advertising with
the page automatically transiting to the right after clicking.
①
①②
<Screen before transition>Click on the banner of ①
<Screen after transition>Automatic transition. Displays on-demand panel
on the right side in browser
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Contact
For further information, please contact us.
Nikkei Business Publications, Inc.Digital Marketing
[email protected]+81-36811-8029
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