rich communication suite (rcs)
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TRANSCRIPT
Rich Communication Suit (RCS) -
hype or reality
Tomas Ledell
Senior Application Consultant
NokiaSiemens Networks
2010-01-06
Trondheim
This lecture will provide some insight of the new phenomenon named
RCS, and its importance to the End User.
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
History and future at a glance
Evolution until today
• Fixed telephony XDSL
• Mobile telephone
– Analog – Digital – 2G – 3G – 4G
• WIFI.
• Voicemail – SMS – (MMS)
• Convergence started Mobile and PC
• Above 15 years of evolution what's next?
Tomorrow You want• Status of person you intend to contact• Dependent on status choice of MultiCOM• Share your life with others• Share your life with communities• Secure your personal data
– Use Network instead of handheld device • Be independent on COM device of choice
Social Networking and Mobile Social
Networking is the next big thing
66% of the global1 Internet population
visit social network or blogging sites,
with twice the growth of any of the
other five most popular sectors. Source:
Nielsen, 2009
“Mobile is a natural fit for social networks,
as consumers are used to connecting with
friends via mobile calls and text. Using the
phone to access social networks doesn’t
require much change in consumer mindset.”
source: Nielsen, 2009
Social Networking (SN) lends itself to mobile, due to its
always-on nature and the opportunity to include
location services. “Which type of content is key? Social
networking, with communications like IM and email, is the
arrowhead of fixed-mobile convergence. Communication -
in touch with friends and family - is the central piece”,
comments one major operator. Source: Strategy Analytics,
2009.
Infonetics projects „RCS subscribers to hit
1.3 million in 2010 led by Western Europe“
Source: Infonetics Research, May 2009
• RCS subscriber growth is expected
to ramp quickly across Europe and
Asia, and spread to North America
and Central/Latin America by 2013
as RCS becomes more widely
available on 3G devices
• The network address book will play
a pivotal role in the success of RCS
• Future capabilities such as auto-
populating from diverse sources
(LinkedIn, Facebook, MS Outlook,
etc.) will enable increased
communications across multiple
media
By 2013, primarily in Western Europe
• there will be 94,5M RCS subscribers
• RCS service revenue will reach $4,2B
• the market for RCS handsets will be worth $3,6B
Why RCS: unifying fragmented identities, services & clients
With RCS
• Unified clients
• One identity & one number
• Multiple devices with same handling
• Centralized data management
• Presence and capability indication
• Guided communication
• Inter-operator support
Device 2Device 1
Service 2Service 1 Client
Device 2Device 1
Service 2Service 1
Client 1 Client 2 Client 3
Person
Person
Today
• Multiple clients and services
• Multiple identities & numbers
• Limited amount of devices
• Where is my “real data and content”
• Communication in trial & error mode
• Services hidden within complex menues
• Operator specific
What does RCS do
RCS Initiative tries to solve this!
Profiling of existing standards to build services
Based on the least common denominator theory
Today the market is fragmented
Standards in place but implementations different
Scattered consumer experience and slow market uptake
Presence
Service Capability
distribution/discovery
Multimedia Messaging
Chat
File TransferVideo Share
Image Share
RCS Feature set
RCS for Interoperability
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
The RCS Initiative is the joint effort of
leading industry players
to speed up and facilitate
the adoption of applications and
services that provide an
interoperable, convergent,
rich communication experience
based on IMS.
What is RCS about – The Initiative
Operatordriven
Focus onuser experience
All big 5 terminal vendors
committed
Commercial roll-out 2010
solaiemes
By today more than 75 companies have joined
… and more …
GSMA RCS Initiative
– Objectives
• Define a core feature set leveraging existing standards, and
implementation guideline specifications for an interoperable IMS-based
communications suite
• Develop reference implementations of the Rich Communication Suite
for commercial devices, and validate the underlying requirements and
technical specifications for service interoperability
• Conduct interoperability testing in multi-vendor environments to
ensure and verify the maturity of the RCS feature set
– Status:
• Release 1 & Release 2 & 3 Specifications approved and published
http://www.gsmworld.com/rcs
• Client reference implementations and networks solutions available
• Intensive Interpretability tests conducted
• Go-to-market activities ongoing
Company Confidential
Rich Communication Suite
From Wikipedia, the free encyclopedia
• Rich Communication Suite (RCS) is an industry effort focused on the use of IMS (IP Multimedia Subsystem) for providing mobile phone communication services. "Rich Communication" in itself is meaningless jargon, which refers to the use of more than just voice for communication, but has long been touted as a benefit of IMS. It is to be noted that much of the capability of RCS is already available from Internet service providers.
• from the end-user point of view RCS would enable communication such as instant messaging, video sharing and buddy lists. These capabilities would be available on any type of devices using an open communication between devices and networks. Main features of RCS are:
– Enhanced Phonebook, with service capabilities and presence enhanced contacts information
– Enhanced Messaging, which enables a large variety of messaging options including chat and messaging history
– Enriched Call, which enables multimedia content sharing during a voice call. For many years Nokia and Ericsson have been pushing a "see what I see" capability, but this has failed to be taken up by operators, or the way it was deployed failed to result in great take-up by consumers.
• Wider and large scale IMS deployment, Interoperability between different terminal vendor RCS clients and RCS service interworking between operators are the key aims of RCS Initiative.
What operators say about RCS…
•"Enriching the user experience of mass-market communication services
carries great importance for TeliaSonera. We believe that RCS will
become as successful and ubiquitous as mobile voice and short
messaging services are today. Cooperation with other forerunner
operators and leading vendors is very important to ensure interoperability
and high-quality customer experience." *
Claes Nycander, Vice President of Common Development, TeliaSonera Mobility Services * GSMA press release “GSMA to take Rich Communication Suite forewards”15 September 2008
•"The Rich Communication Suite Initiative is key to develop an enriched
communication experience beyond voice for all customers whatever the
devices they can use. RCS will foster interoperability between operators and
vendors, which will ensure the success of enriched communication services.
The integration of RCS Initiative in GSMA will promote a faster go-to-
market of enriched communication services and will ensure a large adoption
of these services across the operator community." *
* GSMA press release “GSMA to take Rich Communication Suite forewards”1 5 September 2008
Marc Fossier, Chief Technology Officer of Orange
RCS Devices and 3rd Party Clients
The Big 5 Terminal Vendors are supporting RCS
• Mobile RCS clients available such as fom Cicero Networks, Cesca, Ecrio, Genaker, Movial, and ohers…
• PC clients: eyeP Media, Movial
• Status:
– All RCS involved clients tested/verified (with different level of quality) against infrastructure vendors RCS solution
– Mobile client supporting Apple iPhone platform on it´s way.
• RCS reuses the capabilities of 3GPP specified IMS(IP Multimedia Subsystem) core system as the underlying service platform taking care of issues such as authentication, authorization, registration, charging and routing
• Enhanced Phonebook, with
presence information and service
capability. Communication can be
initiated by selecting one of the
available communication types.
Presence information is used to
communicate also personalized
contact features including photo,
availability and free text
• Enhanced Messaging, enabling a
large variety of messaging options
(SMS, MMS, instant messaging) and
buddy related communication
history
• Enriched Call, enabling multimedia
content sharing during a voice call
(e.g. video share, image share and
file transfer)
Presence service plays a key role: it discovers the actual rich communication
capabilities and becomes a key enabler to increase the usage of new services
Core features of RCS Release 1
User centricity in content & handling RCS Release 2 Scope
Extend use cases towards
BASupport of RCS use cases also
with Fixed Clients
Include legacy Interworking use
cases for Messaging
Incorporate One Identity &
Authentication/Authorization
• One user – One Identity –
Multiple devices
RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) core system as the underlying service platform taking care of issues such as authentication, authorization, registration, charging and routing
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
KEY Factors moving forward
• 2010 year for take off if
• Operators
– Activate RCS services in their IMS network
– Launch first RCS services
– Operator bundling of RCS in their basic offererings
• Vendors
– Infrastructure & Application IMS-RCS ready
– Handset vendors launch 1st generation of terminals
– 3 party client launch 1st generation
• End Users
– Take up of service
All Actors jointly take step by step
S1
S2
S4
S3
Timeline 2010-2011….
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
Internet Communities interworking
– Usecases with Internet Communities interworking get moving
• Sharing RCS Social Presence Information with internet communities like yahoo
• Populate the Address book with the pictures published by friends on social
networks like Facebook
• Use RCS sharing services to publish pictures & videos on e.g. Flickr
• Invite non RCS contacts for chat, belonging to other messaging communities like
GoogleTalk
– RCS will open up at the network side and at the client side
• 3rd party applications can use the RCS basic services as a platform for new end-
to-end services
Brenda
Legacy (non-RCS)
Tom
Giulia
Francesca
Paola
Maurizio
Mary
Tina
AnnaVick
Jenny
Mary
Tina
Anna
Vick
Paolo
Tina
Anna
Maurizio
Francesca
Tina
Anna
Paola
Tina
AnnaTom
Antonio
Anna
Giulia
Mary
Tina
Anna
Vick
Paolo
Tina
Anna
Maurizio
Francesca
Tina
Anna
Paola
Tina
AnnaTom
Antonio
Anna
Giulia
RCS
IMS
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Other RCS operators subscribers
• Interwork w/ Internet based
social networking services will
become important
• The phonebook is the
foundation for interwork
• RCS clients will require 3rd
party APIs/extensions
Use Case Evolution Experience Example
23
Scenario:
• Party A and B are both friends of C (in his network address book), and both
are at a soccer match
• A and B both share content from the stadium
• C gets notified because he is “socially connected” to them.
• In video review start Multi-communication with Chat and/or Voice by a “push”
• All parties A – B – C can communicate real time. What started with
Video/Media
Share (A)
NAB Location Presence
C’s PC Terminal
A
B
Share
(A+B)
Share (B)
Conclusion
ITS NOT HYPE its REAL
Its social & Lifestyle driven
Its Not about technique
Step by Step implementation
RCS ECO solution jointly
Operators
Industry
Communities
End user
E2E view
Consumer
Business
Execution is KEY
Tomas Ledell, + 46702 816365
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