Ric Dragon, CEO, DragonSearch - @ricdragon

Creatively Social: Breaking out of the ordinary

@ricdragon

Not All Social Media Marketing Projects are Equal

@ricdragon

Brand

Maintenance

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Reputation and Crisis

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Community Building

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Influence

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Big Splash

The Brilliant Campaigns

Big Budgets Traditional Media support

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@ricdragon

Fun

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Unexpected

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Participatory

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Cross-Media

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• Spreadability vs. Drillability • Continuity vs. Multiplicity • Immersion vs. Extractability • Worldbuilding • Seriality • Subjectivity • Performance

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@ricdragon

@ricdragon

1. Serial storytelling 2. Multi-faceted storytelling 3. Spreadable storytelling 4. Immersion and discovery

storytelling 5. Engagement through storytelling

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@ricdragon

Genrich Altshuller

@ricdragon

@ricdragon Copyright UNRULY Media 2012 used with permission

Social Media represents the greatest opportunity in the history of marketing for businesses to connect with customers.

Creative thinking represents the greatest opportunity to create value.

Ric Dragon, DragonSearch

dragon@dragonsearch.net | Twitter: @ricdragon

Thank You!

Social Marketology

Release date: June 2012