riaanj rudman,ca(sa) user expectations web evolution...the web into a big database of highly...
TRANSCRIPT
riaan j rudman, CA(SA)
user expectations & web evolutionlibraries & the new normal
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TRUST, PURPOSE,
ETHICS, VALUES & IKIGAI (WELL
BEING)
GENERATION ALPHA, Z,
MILLENNIALS, GEN X, BABY BOOMERS & GREATEST GEN
VOLATILE
UNCERTAIN
COMPLEXITY AMBIGUITY
BORN WITH TECHNOLOGY & ALWAYS ONLINE, ALWAYS
CONNECTED
VISUAL COLLABORATORS, CONTRIBUTORS & CO‐CREATORS
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2019
hey son, I found a picture of grandpa
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2045
hey son, I found a picture of grandpa
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2067
hey son, I found a picture of grandma
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2099
hey son, I found a picture of grand-”mx”
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3051
hey son, I found a picture of data
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Let’s just take a moment to take a selfie Let’s make this conference trend
But for now
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riaan j rudman, CA(SA)CA(SA) = not your normal boring auditor
user expectations & web evolutionlibraries and the new normal
impact of the world evolving on
users of future
new toys, tricks &
technologyrole
of the librarian
new beliefs & expectations, continuous change & instability, rethink, re-learn & discover
INTERNET IS EVOLVING TO WEB n.0
Connections between people & machines
Con
nect
ions
bet
wee
n da
ta &
info
rmat
ion
Desktop
World Wide Web
Social Web
Semantic Web
Real-time Web
Web OS
Intelligent Web
Self-aware Web
Web 5.0
Web 4.0
Web 3.0
Web 2.0
Web 1.0
PC era
Web 2.5
Web
Web 6.0Sensory emotive Web
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WEB n.0 IS EVOLVING TO LIBRARY n.0
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EVOLUTION IS NOT LINEAR
6D’s exponential framework
Deceptive growth Disruptive growth
DigitisaDeceptDemateDemocDemonDisrupt
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THE EVOLUTION IS CONVERGENT
ationtive growtherialisation
cratisationnetisationtion
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YOU
DIGITAL DISRUPTION HAS OCCURRED
Moved from “ownership” to “access”
» World’s largest taxi company owns no taxis» Largest accommodation provider owns no real estate» World’s most valuable retailer has no inventory» World’s fastest growing currency is not physical» World’s largest movie house owns no cinemas» World’s largest software vendors do not write apps» Largest phone messaging company owns no phones» Most popular media owner creates no content» World’s fastest growing search engine has no text» World’s biggest book distributor owns no books» World’s largest library has no books» World’s largest producer of content does it for free
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THE EVOLUTION OF WEB n.0
The publically accepted definition for Web 3.0 is
“set of standards that turns the web into a big database of highly specialised information silos or streams;
moderated by people and machines
by a series of combinedand link data and applications that act as artificial intelligent agents.”
But lots of other opinions also exist.
Read only medium
Interlinked hypertext documents
One way communication
Read write web
Interactive information
Interactive communities that share and collaborate
Read, write, execute web
Data not owned ,but shared and linked; where (vertical) searches show different views/links of
the same data
Create knowledge
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EVOLUTION OF LIBRARY n.0
The publically accepted definition
for Library 1.0 is
“database of hyper links”
The publically accepted definition for Library 2.0
is
“application of the interactive
collaborative and multimedia web
based on technology to provide library as
a service”
There is NO publically accepted definition for Library 3.0 is
“borderless library where collections can be readily
available to library regardless of physical location.
Turning unorganised web content/data into systematic
and organised body of knowledge/streams
by establishing links/sharingbetween content
in a standardised, machine understandablemanner”
so that it can be universally understand and analysed.
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FEATURES OF WEB n.0
Personalised
Interoperability / reusableNew sources of information
Create new informationStandardised
Link data to create knowledge
IntelligentNatural language
Human‐machine interactionMachine learning
Artificial intelligence
VirtualisedCloud computing
IOTBYOD
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IMPACT OF EVOLUTION TO WEB n.0
More content is being created
however
users struggle to find and utilise information
while
content providers struggle to classify and catalogue
content
but
new users, with a understanding of new
technologies, are entering the market and are your clients + 5 years
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USER (& CUSTOMER) OF THE FUTURE
How are you going to respond?» Self centred (aka wants a personalised
google experience)
» Instant gratification (aka wants the right answers now)
» Lazy google generation (aka one search answers all / single access point)
» Not too smart (aka anyone can use / user friendly / gesture / face match / smart reply) and they getting dumber
» Struggles to formulate sentences(aka expects natural language searches)
» Engage using voice, gesture & picture (supported by.. Mobile first IA first)
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USER (& CUSTOMER) OF THE FUTURE
How are you going to respond?» Short attention span (aka rather
read shorter text & view video, etc)» “Like” generation living the Insta Lie (aka have a different value system… peer rakings really important)
» Tech savvy (aka aware of functionalities in social applications & want it in work applications)
» Always online and mobile (aka access information anywhere, any time on any device / mobile friendly)
» My devices will connect, but I want also want to disconnect (aka trust ratings / closed defaults / permission)
1995
2018
2020
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NEW TOYS, TRICKS & TECH
What are the opportunities & challenges?
» Integrate user & device generated content (combining big data & artificial intelligence capabilities [including chatbots])
» New (even uniform) data format;new data sources (information
about information) & ontologies will become more readily available
» Help build next generation federated searches of text, graphics & real world that link online
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NEW TOYS, TRICKS & TECH
What are the opportunities & challenges?» Leveraging off mobile devices & app’s
» Temporary downloadableswith short term user rights (audio; podcasts; tedxtalks; e‐books & etc.)
» Loan out new content (software; 3d
printing patterns) + devices
» Need for real world interaction (gps/IoT; augmented reality; 3d search; QR codes; virtual references)
» Consider risk (copyright; legislation; etc)
» Proof of providence (blockchain)
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ROLE OF LIBRARIAN
How can you respond to the evolution?» Become subject expert (identify new sources of information & make links/collections/streams)
» Anticipate user (customer) needs & create an experience
» Predict (and research) future technology (incl software) needs
» Understand new technology & ontologies
» Be part of development community (open source & local community)
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ROLE OF LIBRARIAN
How can you respond to the evolution?» Classify & standardise data (video,
blogs, tweets, pod casts, Ted talks, 3D printing etc.)
» Contextualise data (not only index data)» Define relationships& build communities (consider users needs;
machine learning; artificial intelligence; ontologies; etc)
» Separate fact from fiction (content vs predatory publishers vs fake news)
» If all else fails… good cheap coffee
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FUTURE OF KEYWORD SEARCH
Databases
Files & Folders
Websites, Dictionaries & Portals
Keyword search
Folkonomies & social tagging
Natural language searches
Intelligent agentsWeb scale reasoning
Automatic semantic tagging (ontologies)Distributed database searches
Associated searches
Simple reasoning
Associated searches
Federated searches
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» UBER isn’t kill the taxi business. Access & fares did.» Netflix did not kill blockbuster. Availability & convenience
did.
» Airbnb isn’t killing the hospitality industry. Pricing is.» Amazon isn’t killing retail. Range & poor customer service is.
» Spotify & Apple aren’t killing the music industry. Not giving the consumers choice did.
» Google& YouTubewon’t kill libraries.
FUTURE OF LIBRARIES
Understand your purpose & customers
One of your biggest competitions mission is… to organize the world’s information and make it universally accessible and useful [sic] using deep science and technical competency to solve problems at scale (IO2019).
& their vision is… to provide access to the world’s information in one click.
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Technology by itself is not the disruptor. Not being customer‐centric … is the biggest disruptor.
Not being customer‐centric … means you are living a Insta‐lie.Prof Riaan Rudman, [email protected]
THANK YOU