rhys gradwell “watch this space” lucie jones, jess clouder & liam matthews
TRANSCRIPT
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Rhys Gradwell
“Watch this space”
Lucie Jones, Jess Clouder & Liam Matthews
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Our Artist
Instruments: Guitar, Piano & Drums.
Started singing aged 11.
Joined a band called Full Time Rookies in 2011.
Acoustic Guitarist.
Recently became lead singer of his band Fallen Mavericks.
Rhys Gradwell (17)
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Synopsis
A young woman is deciding the outcome of her relationship whilst taking a long stroll to think about the situation.
Walks through a local park that stands out in many different ways including a café and a bandstand.
Starts to rethink her decision of ending the relationship.
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Codes and Conventions
Narrative: A woman who is debating the out come of her relationship
Lighting: natural light, Light flickering through autumn trees.
Genre Conventions : Light fleckless, Rewind feature, add theme of Lyrics.
Costume: simple but suitable for target market and weather conditions.
Influences: Olly Murs – Wrapped Up.
Unique concept : Lyric Video with a twist of style.
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Branding Report
Differentiation
• Started young
• Noticed through school
• Something new
Personality •Down to earth
•Role model
•Family orientated
Communication strategy
• Social networking
• Appeal to target audience
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Target AudienceTeenagers & young adults.
Men & Women 13-20
Mainly aiming at the female audience.
Psychographic profile groups include:
- Explores who seek discovery
- Reformers who seek enlightenment
- Struggling people who seek escape
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Rhys Gradwell“Watch this Space”
https://www.youtube.com/watch?v=kpCt0hH9SLw&feature=youtu.be
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Evaluation
What went well• Understand our differences• Work professional • Pushed each other as a group
What to improve• Make decisions fast• Realistic ideas
What to do next time• Forward planning• Giving time