The Power of Persuasion

The Power of PersuasionRhetorical Appeals and How Writers Use Them

1Definition:

Rhetoric2Definition:the art of usinglanguage effectively and persuasively

Rhetoric3Definition:Put definition in your own words: the art of usinglanguage effectively and persuasively

Rhetoric4Definition:Put definition in your own words: the art of usinglanguage effectively and persuasively

Example Sentence:

Rhetoric5Definition:Putdefinition in your own words: the art of usinglanguage effectively and persuasively

Example Sentence:

The politicians rhetoric was so effective that his audienceagreed to only tax the poor.

Rhetoric6Definition:Put definition in your own words: the art of usinglanguage effectively and persuasively

Example Sentence:Your Sentence:

The politicians rhetoric was so effective that his audience agreed to only tax the poor.

Rhetoric7Rhetorical AppealsQuick-Write:Think of time where you used rhetoric, or your words, to convince someone of something, or to do something. - What exactly did you say?- Why was it effective? 8Rhetorical AppealsOk, so people can use their words, their rhetoric, to convince others.

But there is a little more to it than that . . . 9Definition:to try to make someone do or accept something as right by making statements that are directed to a specific person/persons

Appeal10Definition:Put definition in your own words: to try to make someone do or accept something as right by making statements that are directed to a specific person/persons

Appeal11Definition:Put definition in your own words:to try to make someone do or accept something as right by making statements that are directed to a specific person/persons

Example:

I really wanted to goto the concert, so appealedto my parents by telling them I would do dishes for the next two months.

Appeal12Definition:Put definition in your own words:to try to make someone do or accept something as right by making statements that are directed to a specific person/persons

Example:Your Example:

I really wanted to goto the concert, so appealedto my parents by telling them I would do dishes for the next two months.

Appeal13Rhetorical AppealsWhen trying to persuade an audience, a writer can try to convince, or appeal, to their readers in 3 very different ways:EthosPathosLogos14Rhetorical AppealsEthos = Trust

15Rhetorical AppealsEthos:targets, or appeals to peoples trust when trying to persuade them.

People need to be able to trust the speaker or writer in order to be persuaded.

16Rhetorical AppealsEthos:This means the speaker should be: an expert in what he/she is talking aboutshould be experienced with the subject This makes the speaker/writer believable to the audience.

17Rhetorical AppealsEthos:This means the speaker should be: an expert in what he/she is talking aboutshould be experienced with the subjectshould have a reputation for being trustedThis makes the speaker/writer more believable to the audience.

18Bill GatesWhat could he possibly be an expert in??

19Rhetorical AppealsEthos:What kind of reputation does Bill Gates have? a reputation for being successful with all things computersWould we trust him if he tried to convince us of something computer related? ABSOLUTELY

20Michael Jordan

What could we possibly trust this guy to convince us of? 21Rhetorical AppealsEthos:What kind of reputation does Michael Jordan have?A reputation for being one of the best NBA players of all time.Would we trust him if he tried to coach our swimming team?No, but probably our basketball team

22Snooki

What kind of reputation does she have? (Other than being out of control and highly irresponsible?) 23Rhetorical AppealsEthos:What kind of reputation does Snooki have? She obviously tans a lot and probably uses many different products.So, what could she convince us to do?To use a specific tanning product she find to be effective.

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Ms. Philson is NOT an expert in skydiving, so she should not try to use ethos to persuade someone of ANYTHING related to skydiving.Skydiving? Oh yes, you should do this, and this, and this . . .Im pretty sure shes never gone skydiving before . . .25

Who do you think could use ethos more effectively to convince people NOT to use drugs?

A person who knows what drugs do to the body only because they have studied people who use drugs.

A person who, in the past, has been a drug addict and can tell people first hand, the negative side effects of drugs on not only a body, but on a personal life.26Identify the ethos argumentScenario:Someone wants you to donate money to their non-profit which raises money to help people with their need for organ transplants. This person explains there are many people who can not afford transplants, they being one of them. They then show you a picture of themselves after their transplant and state that they were able to receive their transplant because of help from this particular non-profit. 27Identify the ethos argumentScenario:Someone wants you to donate money to their non-profit which raises money to help people with their need for organ transplants. This person explains there are many people who can not afford transplants, they being one of them. They then show you a picture of themselves after their transplant and state that they were able to receive their transplant because of help from this particular non-profit. 28What is the ethos argument?Since this person has received assistance from the non-profit and it saved their life, this person is a trustworthy speaker.

They effectively persuaded you into donating $20 to the non-profit because of their own experience. 29Identify the ethos argumentScenario:A politician is attempting to convince voters to agree to higher taxes in order to put more money into public schools. He states that he was a teacher for 10 years and has also made many visits to public schools after getting into politics and sees that schools are lacking materials in many areas including text books and teachers. 30Identify the ethos argumentScenario:A politician is attempting to convince voters to agree to higher taxes in order to put more money into public schools. He states that he was a teacher for 10 years and has also made many visits to public schools after getting into politics and sees that schools are lacking materials in many areas including text books and teachers. 31What is the ethos argument?Since this politician used to be a teacher and has been visiting schools, this makes them a believable person.

This politician effectively persuaded you because they showed how they know public schools need money.32Rhetorical AppealThink about it: You need to convince your friend to try out for the school play with you. You were in last semesters play, so youre a veteran but also want your friend to join. Create an ethos based argument to convince your friend the should try out for the play with you.33Rhetorical AppealsPathos = Emotions

34Rhetorical AppealsPathos:targets, or appeals to peoples emotions when trying to persuade them.

a persuader will use specific words and images to get people to feel the same way they do about a topic

35PETA People for the Ethical Treatment of AnimalsThis organization exists to stop neglect and abuse of animals all around the world.

36Rhetorical AppealsPathos:How is that ad supposed to make people feel when they see it? People should feel awful after finding out that tigers in the circus are treated that way.They should also want to help stop the abuse of these tigers.

37Rhetorical AppealsPathos:How does that ad make people feel that way? The use of the words beaten, lonely, and abused. These words have a negative meaning. The fire indicates danger for the tigers. Would we allow it if it were humans?

38UNICEF United Nations Childrens FundThis organization is dedicated to helping children of 3rd world countries.

39Rhetorical AppealsPathos:How is that ad supposed to make people feel when they see it? Knowing that portions of Haiti were destroyed, people should feel sympathetic to this mother who probably can not feed her baby.They should also want to donate to UNICEF to help feed this baby.

40Rhetorical AppealsPathos:How does that ad make people feel that way? Babies can not feed themselves, so showing a baby who needs food helps create sympathy. The word affected also helps by indicating that even little babies need help from the earthquake.

41Look familiar?Different organization (American Red Cross), same concept.

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Which would be a more effective pathos advertisement to convince people to adopt a pet?

Showing animals who were taken out of abusive situations, sent to a shelter and are now ready for adoption.

Showing one dog that needs to be adopted and stating it needs a new home.43

Which would be a more effective pathos advertisement to convince people to donate to an organization that raises money to help with cancer research? A person stating that humans need to find a cure for cancer so people should donate money to help with that.

A cancer survivor sharing their brave story and stating that they would not have been able to receive treatment if it werent for that specific organizations help. You can help other people like her by donating to the org.44Pathos

What emotion does this ad want people to feel?

How do you know? 45Pathos What emotion does this ad want people to feel?

How do you know?

46Rhetorical AppealThink about it: Youre running late for a job interview and you get pulled over for speeding. This is going to make you even more late and you CAN NOT miss this interview. Create a pathos based argument that would convince the police officer to let you go with just a warning. 47Rhetorical AppealsLogos = Logic (facts)

48Rhetorical AppealsLogos:targets, or appeals to peoples logic when trying to persuade them.

a persuader will use facts and statistics to persuade someone who needs solid and proven evidence

49Car CommercialsThis ad for BMW definitely uses logic.

50Rhetorical AppealsLogos:What is the fact or statistic that is used?

What should that convince the viewer of the advertisement of?

51Recycling AdThis ad says a lot about why Americans should recycle.

52Rhetorical AppealsLogos:What is the fact or statistic that is used?

What should that convince the viewer of the advertisement of?

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Which would be a more effective logos advertisement to convince people to donate to a cancer research organization?

Listing the amount of money they have raised over the years, the amount of people that money has helped, what else they do to help raise money.

Stating they help with cancer research and have helped many people.54

Which would be a more effective logos advertisement to convince people to buy a specific truck?

Show a hot guy/girl with the truck up in the mountains.

State items such as: engine power, cab/bed size, tire size, hauling capabilities, and 4 wheel drive capabilities.55Rhetorical AppealThink about it: Out of all your friends, you are the only one who has to be home at midnight on the weekends. This makes it really hard to plan activities with your friends, but your parents dont seem to understand. Create a logos based argument to convince your parents to let you have a later curfew. 56