RHETORIC &PERSUASION

ETHOS PATHOS LOGOS:

HOW ARE RHETORICAL APPEALS USED TO INFLUENCE AN AUDIENCE?

JOURNAL

Earlier in the year we talked about reading things other than books. In your journal, write about what you think those other things might be.

How do you think you can read something that might not have words?

WHAT IS RHETORIC?

The use of words to persuade, either in writing or speech.

- Ethos: ethical appeals that attempt to persuade the reader or listener by focusing on the qualifications or the character of the speaker.

- Pathos: emotional appeals, attempt to persuade the reader or listener by appealing to the senses and emotions.

- Logos: logical appeals, attempt to persuade readers or listeners by leading them down the road of logic and causing them to come to their own conclusions.

ETHOS

Ethical appeals focus on the speaker even more than on the situation.

http://www.youtube.com/watch?v=Ke07IMQu8aI

While we watch this video, in your journal, identify three examples of ethos and write your own definition of the ETHOS rhetorical appeal.

PATHOS

These appeals usually include statements with vivid sensory details, which awaken the senses and perhaps manipulate the emotions of the audience.

Brave Speech

LOGOS

Logical appeals state the facts and show how the facts are interrelated. If/then statements are examples of logical appeals.

Commuter

CHOOSE AN AD AND

1. After you have selected an ad, draft a paragraph that analyzes the ad for the following:

1. Target audience

2. Advertising techniques

3. Rhetorical appeals

2. Take notes in the graphic organize on page 76.

PEER REVIEW

- Now, take your ad analysis and trade with the person SITTING TO YOUR LEFT.

- In their draft:

•Identify the intended audience.

•Comment on the advertising techniques and rhetorical appeals.

•Explain why the appeals and techniques are appropriate for that particular audience.

- Be prepared to share what you find with the class.

REFLECT

Now, think back to the question presented at the beginning of class:

HOW ARE RHETORICAL APPEALS USED TO INFLUENCE AN AUDIENCE?

In your journals, take a minute and write a paragraph in response to this question.

What do you think?