rfid: so much more than a ticket
TRANSCRIPT
So much more than a ticket!
Robby Black Director of Festival Solutions
RFID:
About Robby Black
As Director of Festival Solutions for Vendini, Robby prides himself on his boots-on-the-ground approach and the “first-in, last-out” mentality and work ethic he brings to festival planning and execution. His experience allows him to focus on providing sophisticated — yet simple — products to manage front-of-the-house, and the equally important back-of-the-house, festival needs from start to finish.
For over 10 years, Robby has been a major innovator behind the scenes of the music festival industry. Having worked on the cutting edge of the RFID and access control movement, Robby is the secret weapon for improving logistical aspects and fan experience. He’s pioneered back-office technology for some of the most prestigious music festivals around the country including Bonnaroo, Outside Lands, Hangout Festival and Burning Man.
About Vendini San Francisco Additional Offices in Boston, Knoxville, New York and Vancouver
Over $1B gross ticket sales $1B
HQ
Ticket online sales increases* 20%
Events annually 44K+
14+ Years in business
Festivals in North America
Festivals in North America Music, Food and Wine, Beer and Art Based Festival from Small to Large
# of Festivals/year 2000+
Types
Feature Live Music 81%
In towns w/ population of 10K or fewer 31%
72% Have corporate sponsor
Agenda « RFID Today
« RFID in the Future
« Benefits for Festivals
« Vendini Festival Solutions
RFID Today
RFID Today Well-established technology since early 1970s.
« Transit & Travel
« Tracking, Timing & Sharing
« Access Management
Transit & Travel
Tracking, Timing & Sharing
Access Management
RFID in the Future
RFID in the Future « Cashless Transactions
« Patron Experiences
« Social Engagement
« BOH as Important as FOH
Benefits for Festivals
Leverage Sponsorship « Individually branded wristbands
and/or laminates with sponsor logos
« Tokens for special perks and VIPs
« Work with sponsors to create access to unique festival experiences
Photo Credit: Corey Pudhorodsky
Make a Lasting Impression
Leverage Social Media Inspire festivalgoers to use their Social Media outlets to promote the event and drive their friends to buy
Leverage Social Media
See results « 80% register & share their status, expanding your social
marketing efforts « Collect additional 1.2 names per order with each registration
« 924,000 FB fans reached with only 1,000 ticket purchases « 71% more likely to purchase something if referred on FB
« Average FB share results in $4.49 in revenue « Additional 46,000+ ticket purchases by starting with only 800
registrants
Access Control using RFID « Patron RFID registration provides an easy solution to get close to
100% of patrons attending as well as to promote additional sales
« Greatly reduce or eliminate wait times at the entrance gates
« Manage access based on ticket type
« Provide reliable solution to deal with patron-related issues such as lost / stolen tickets, wristband issues, etc.
« Capture data for analysis
« Evaluate busiest vs. slowest scanning points in your festival to allocate staff and volunteers
« Review capacity limits around VIP, Hospitality, etc. areas.
« Predict parking, camping and exit point needs
« Review how many credentials have been allocated vs. actually issued to see how many people are still expected
Utilize Real-time Reporting
Vendini Festival Solutions
« Maximize festival ticket sales with all-in-one solution
« Remove burdens of day-to-day operations
« Focus on what really matters — a remarkable show
« Engage with your fans to sell out festival faster than ever before
A Single, Unified System
All-in-One Solution
« No need to juggle multiple vendors, fees or support contacts
« One stop shopping – eliminates finger pointing!
« Industry experts
« 24/7 onsite support
« Flexible pricing strategies
For Festivals of Any Size
Reduce challenges
Insufficient reporting and analytics
Support from multiple vendors, limited on-site support
Varying fee schedules
Vendini Festival Customers
Q. What additional information can we provide?
Supplemental Slides
Info & Stats « Radio frequency identification – RFID – is a generic
term for technologies that use radio waves, typically with a microchip connected to an antennae, to automatically identify people or objects
« Data can be captured for authentication and analysis and devices can be read-only or read-write
« In 2014 the RFID market was $8.89 billion, up from $7.77 billion – it continues to grow
Technical Advantages of RFID « Doesn’t require line of sight. RFID can be read in
range of a reader and is more durable than barcodes printed on paper, doesn’t wrinkle, no glare
« Uses the low-end of the electromagnetic spectrum – similar to a car radio – 125 kHz or 134 kHz – very safe
Vendini Simplifies the Process « Develop different
credential types for front and back of house
« Research/Select RFID Vendors
« Design wristbands/laminates
« Activate wristbands/laminates
« Determine and initiate fulfillment procedures
« Acquire RFID compatible scanners/readers/support
« Create RFID Box Office
