rfid heat index 2011/rfid watch list for 2012
DESCRIPTION
VDC believes that there are several trends to watch out for in the RFID market in 2012. RFID will find its way into more, harsher, user environments which will drive innovative vertical and application solutions. NFC will go beyond payments and there will be now-term opportunities for NFC-enabled mobile advertising, infotainment, loyalty and access platforms for mobile devices. During this QuickCast, VDC's Mike Liard discusses these and other key trends for 2012 and takes a look back at few of the hottest trends and topics for RFID in 2011.TRANSCRIPT
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© 2011 VDC Research Webcast AutoID & Transaction Automation
AutoID & Transaction Automation Practice
RFID Heat Index 2011/RFID Watch List for 2012
November 2011
QUICKCAST
Michael Liard – Director, RFID
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© 2011 VDC Research Webcast AutoID & Transaction Automation
Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/autoid/freeresearch.aspx
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© 2011 VDC Research Webcast AutoID & Transaction Automation
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Today’s Speaker
Michael is VDC’s Director of RFID in the firm’s AutoID research practice. Michael serves as VDC's lead analyst
and consultant on all proprietary research and consulting engagements involving RFID product, market or
channel development. Michael has covered the RFID and broader automatic identification industry, including
research and analysis for barcode, contactless, NFC and RTLS technologies and solutions for more than a
decade.
Prior to VDC, Michael was employed by ABI Research as Practice Director, RFID. He also worked for
Accenture (formerly Andersen Consulting) in their Organization and Human Performance practice. Michael has
contributed to and has been cited in various industry trade press and national publications, including national
TV appearances. Michael has also been a speaker at a number of industry-related conferences. Michael was
presented the “Excellence in Journalism Award” by AIM Global in 2011. He was the first industry analyst to
receive the award since its inception.
Michael graduated Summa Cum Laude from Providence College (Rhode Island, USA) where he studied
Political Science (major), Business, Marketing, Finance, and Economics (minors).
Michael LiardDirector, RFID
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© 2011 VDC Research Webcast AutoID & Transaction Automation
Today’s Agenda
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RFID Market Size Snapshot
RFID Heat Index 2011
RFID Watch List 2012
Emerging Trends
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© 2011 VDC Research Webcast AutoID & Transaction Automation
Horizontal use within verticals; Installation environments drive technology selection
Product Category Key Developments/Drivers
Transponders
EPC UHF expected to outpace HF volume in 2012
HF volume remains driven by contactless, e-ID and library applications
LF tags core for animal ID, auto immobilization, access control and industrial
Readers
EPC UHF reader innovation
New form factors on the rise
Consumer devices as “readers” (e.g., NFC)
Printer/Encoders
Supply chain driven
CPG tagging (e.g. apparel, pharmaceuticals)
Bulk encoding
Software & Services
Key RFID growth segments
LOB Application Software
Cloud Computing
Managed Services
RFID Market Size Snapshot
201520142013201220112010$0
$2
$4
$6
$8
$10
$12
$14
Global RFID Revenues by Product Category
(Billions of Dollars)
Transponders Readers Printers Software Services
CAGR = 25%
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© 2011 VDC Research Webcast AutoID & Transaction Automation
What are a few of the hottest trends and topics for RFID in 2011?
Economy Tested, Economy Tough
Patience trumps frustration in 2011 RFID market
Market did not contract
Passive UHF segments remained stable, not explosive like 2009 to 2010
The RFID Emperor Has Clothes
Many live projects and several full-scale deployments; Billions of units on the horizon
Wal-Mart a bit behind its original plan but remains committed to additional tagging in 2012
US and international retailers are making significant moves on RFID
Time to Care About Health Care
RFID and RTLS-enabled asset, personnel and patient tracking
Pharmaceuticals item level tagging, notably in South Korea
e-ID and National Healthcare ID Card Programs such as current effort in Germany
RFID Heat Index 2011
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What are the key things to watch out for in 2012?
RFID Taking on Harsh Environments RFID finding its way into more user environments, driving innovative vertical and application solutions
NFC Outside of Payment Payment is not the only play in NFC
Focus on Food Safety and Security Regulations, recalls and reducing losses leveraging RFID
Authentication, Anti-counterfeiting and Brand Protection Alcohol, pharmaceuticals, consumer electronics, consumables and more
Hospitality Proving Hospitable to RFID “Likes,” linens, locks, loyalty and limitless
RFID Watch List 2012
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More Hybridization and Multi-modal AIDC Solutions (“RFID Plus”) Business Process Change Driving Selection of Multiple Technologies
One Technology Seldom Fits All
RFID Plus Barcode, RFID Plus RTLS, etc.
Integration of Sensing/Monitoring Solutions (“RF+”) Cold Chain Management an Early Focus
Traceability from Blood Bags to Blood Oranges
HF (passive) and UHF (passive, active, battery assisted passive)
Software and Service More Managed Services Offerings, including RFID-as-a-Service (RaaS)
Cloud-based Solutions
Line-of-Business Application Software
Emerging Trends
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Final Deliverables:
Track 1: FastForward: Insight for Leaders
Volume 1: Authentication & Anti-Counterfeiting: The Next Wave of Adoption Volume 2: RFID Exposed: The Naked Truth on the Benefits of RFIDVolume 3: TBAVolume 4: TBA
Track 2: RFID Supply & Demand Analysis
Volume 1: AmericasVolume 2: EMEAVolume 3: Asia-PacificVolume 4: GlobalVolume 5: EPC UHF Solutions
Custom DatasetsVDC Research maintains the most extensive databases of vendor, channel and end-user data in the RFID industry. The information contained within this database is updated continuously and is the most comprehensive of its kind, offering highly granular and reliable market intelligence on nearly all leading and emerging RFID markets and opportunities on virtually any dimension.
Founding Sponsorship Deadline: December 30, 2011
Strategic Insights 2012: RFID Market
Capitalize on growth opportunities in the RFID market with VDC’s detailed market coverage, actionable multi-layered data segmentation and expert analysis.
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© 2011 VDC Research Webcast AutoID & Transaction Automation
For complimentary insights and marketing data:
http://blog.vdcresearch.com/autoid
Thank You for Attending this VDC Webcast
Michael Liard – Director, [email protected] | 508.653.9000 x145
Sherrie Nankin – Account [email protected] | 508.653.9000 x119
Drew Nathanson – Vice President, [email protected] | 508.653.9000 x148
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