By Anika.LiREYNOLDS WEAR

For every marketing class we had the chance to design something different for Reynolds Wear. We learned the

different concepts in marketing, how to market and how to brand the products.

There were 4 concepts; everyone chose a group that they wanted to have roles in out of the 4. The first things we did

were: plan what each group had to do, decide on the products we wanted to sell, plan out how to advertise the

product and which company do we want to work with.

REYNOLDS WEAR

• The Production concept

• The Product concept

• The Selling concept

• The Marketing concept

THE CONCEPT THAT WE USE FOR REYNOLDS WEAR

The Production concept is the thinking of what the consumers prefer in the product compared to what the consumers need.

The Production concept is to make new products and revise already-made products that are not appealing consumers’

eyes.

• They had a different idea in the products and made a different logo then what we had before.

• They revise already-made products.• The advertisement that had been shown to the

consumers the product should be similar to it.

THE PRODUCTION CONCEPT

ROLES IN THIS GROUP FOR REYNOLDS WEAR

The Product concept is choosing the materials that make it inexpensive to produce, yet have unique styles and designs.

Another part of the Production concept is choosing what to sell wisely to make the best out of a product that is

successful.

• Designed the products. • Created logos for the products.• Collect data from the marketing group and

use those information towards making the product that the consumers want.

THE PRODUCT CONCEPT

IROLES IN THIS GROUP FOR REYNOLDS WEAR

The Selling concept is dealing with the money that the consumers spend on the product and contacting different companies for the

creation of the product.

• They contact companies for the making and the arrival of the products.

• They organize the order forms.• Decide if we want profit on the products

or not.• Select prices for items• Set up online ordering• Make order forms

THE SELLING CONCEPT

ROLES IN THIS GROUP FOR REYNOLDS WEAR

The Marketing concept helps companies advertise their products

and think of different ways to make the product stand out.

The ways that the product can be marketed are by: making posters, making an advertisement on T.V., creating banners to catch the attention of consumers, and advertisement through

radio stations.

• Made posters and posted them around the school.• Made survey sheets to get an idea of what people

thought of the designs and products.• Made announcements to promote the products.

THE MARKETING CONCEPT

ROLES IN THIS GROUP FOR REYNOLDS WEAR

• http://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html

• http://en.wikipedia.org/wiki/Product_marketing

BIBLIOGRAPHY