rewriting the revenue rules: from mobile-first to mobile-only mobile shopping summit [revenue:...
TRANSCRIPT
© 2015 SOASTA. All rights reserved. May 1, 2023 1
Performance Matters October 15, 2015Gamiel GranChief Strategy Officer
@gamielgchief strategy officer
SOASTAperformancebeacon.com
© 2015 SOASTA. All rights reserved. May 1, 2023 3
What’s 100 Millisecond Worth?
$680M
$45M
@ 1 Second
$244M
Aberdeen, Gartner, Walmart
1 Second delay in page load equals:
11% fewer pages views 16% decrease in customer satisfaction 7% loss in conversion
3 out of 4 consider mobile slower than desktop
Source: Akamai
46% will not return to a site that performs poorly
Source: Akamai
but... mobile users are more engaged
Source: Akamai
Product searches (weekly)
Just a 1-second delay hurts mobile metrics 2.4 second is optimal
Source: SOASTA
Source: SOASTA
Just a 1-second delay hurts mobile metrics
10
What was the peak revenue minute today?
How does our performance compare
with competitors?
What are the most common and
successful customer paths?
How does one second of latency affect revenue?
User-driven Performance AnalysisSOASTA enables users to answer key business questions that will lead to increased operating efficiency and performance
11
100 BillionUser experiences
measured
200 BillionUser events
processed on Cyber Monday 2014
8 TrillionUser events processed
in last 2 years
CONFIDENTIAL – Not for Distribution
Performance Analytics at ScaleSOASTA’s technology has been market tested
© 2015 SOASTA. All rights reserved.
The leaders in Retail & Ecommerce…
TRUST
Sephora
• Performance Driven Culture• Mobile the new glass pain• User IQ• Continuous IQ
Director Architecture & DevOps
What's your CPI ? http://www.soasta.com/cpi/
@gamielgchief strategy officer
SOASTAperformancebeacon.com