rewardme deck for motorola
TRANSCRIPT
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Social CRM for Local Commerce
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REWARDME.COM
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
OPPORTUNITY
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REWARDME.COM
50%+ Revenue
Lift
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
OPPORTUNITY
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REWARDME.COM
Offline
OPPORTUNITY
Real-time data accessInteractive UI
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REWARDME.COM
Offline
OPPORTUNITY
Record Transactions......
Print Receipts......Display numbers......
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REWARDME.COM
Offline
OPPORTUNITY
60% of Offline Stores fail within 3 years
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REWARDME.COM
Offline
OPPORTUNITY
Real-time data accessInteractive UI
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REWARDME.COM
50%+ Revenue
Lift
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
Offline
OPPORTUNITY
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REWARDME.COM
Offline
We enable the “Inevitable Future” of Socially Connected and Data-driven sales
for Local Stores
OPPORTUNITY
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REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
792.8M Redemptions
in 2009
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
$46.4B Targeted
Advertisement Opportunity
(PwC)
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MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
SKU-level
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MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
Real-Time Personalization & Rewards
SKU-level
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MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
Real-Time Personalization & Rewards
Patents
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[email protected] | (888) 255-2512 | www.RewardMe.com
1. Capture customer data at POS
• Phone number• Amount spent• Items purchased• Timestamp
• Customer preferences and purchase behavior
• Customer segmentation: repeat vs new
• Customer demographics
• Drive lost customers back to the store
• Personalize email and text messages
• Incentivize action via rewards
2. Understand micro-level detail
3. Influence customer behavior
How RewardMe Works
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2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
?Homegrownor 3rd Party
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence
POS CRM + Existing Loyalty Program
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2011 © RewardMe, Inc. Private & Confidential
3rd party developers can build modules that utilize our real-time Social and Purchase Data
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence ?
Homegrownor 3rd Party
RewardMe Platform
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REWARDME.COM!"#$%&'()$"*"%%%+#$%&'()$+,-."
Centralized loyalty program tied to the customer’s phone number
Sign up process:
1.! Easy: Customer enters phone
number on tablet
2.! Fast: Sign-up in less than 8 seconds
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REWARDME.COM
Social Media Integration
Drive Word of Mouth
Customers share their visit
or purchase with their
friends on Facebook,
foursquare, & Twitter.
Give points to customers
for telling their friends
about your business.
!"#$%&'()$"*"%%%+#$%&'()$+,-."
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REWARDME.COM
Differentiation1. Market Focus: most loyalty solutions target mom & pop stores.
RewardMe successfully targets large chains.
2. Gets SKU-Level Data: most loyalty solutions only get frequency data (visits). RewardMe knows it all.
3. Designed for the Mainstream: most new loyalty solutions require a smartphone or non-mainstream behavior. Everyone can use RewardMe.
4. Convenience & Speed: most loyalty solutions require finding/unlocking phone + finding/loading app OR stuffing wallet with physical cards. RewardMe only adds 1 more second to transactions.
5. Product Outlook: most solutions are just built for loyalty; RewardMe has infrastructure for real-time business intelligence and platform play. Loyalty is just the flagship module and carrot that gets the data.
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"While there are many loyalty products in the market, RewardMe innovates towards delivering great value by empowering businesses with deep and actionable knowledge of their customers in realtime."
-HP Jin, CEO of TeleNav (NASDAQ: TNAV)
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REWARDME.COM
Business Model
Stores pay for hardware
($400)
$75-$150/mo Service Fee per location
SoLoMo Targeting& Mobile Purchasing
Active-User Revenue
Opportunities
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REWARDME.COM
Customer Case:
RewardMe users pay
10.5% more
17% of ALL daily
purchases check-in (9% - 41% range)
37,000Purchase Check-ins
45.7% Check-ins from Repeat Users
Based on 16 Texas Stores over 3 months
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REWARDME.COM
Evaluation
Negotiations(VP+ Level)
Pilot
Full Rollout
Traction
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REWARDME.COM
Progress
19 Locations running
15+ Brands in the Funnel
40 Stores implementing
800+Post-Pilot
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REWARDME.COM
TEAMYu-kai Chou (CEO): 6 years entrepreneur experience; CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, SVC Wireless, Draper Richards Retreat; BA from UCLA.
Stephen Johnson (CPO): 15 years of programmingexperience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoriaʼs Secret). BA & BS from UCLA.
Jun Loayza (CMO): President of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Leviʼs, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater. Hired, trained, and managed a 25-person sales team. BA from UCLA.
Adam Gervin (VP-BizDev): Entrepreneur with $1 Billion in Exits - OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale.
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REWARDME.COM
Funding• 2011: Raised ~$950K Seed Round to launch
beta product, iterate, launch in first chain, achieve product/market fit, and sign first paid contract
• 2012: Raise $5M to scale up business -expand developer team, account managers/support, marketing/sales, and implementation
• Goal is to reach 2000 locations, 3M users, and $1.9M run rate by end of 2012.
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REWARDME.COM
Social Proof
“Top 10 Private Companies to Watch”-AlwaysOn, Global250
Top 3 “Best Commercial App” Finalist at First LBS Awards (behind Groupon)
“We’ve looked at Sundrop Mobile and Plum Rewards, and you guys by far have the best thought-out solution.”
-Steve Davidson, President and CEO of Robeks
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Mooyah loves RewardMe!
and we know you will too
Yu-kai Chou
714.273.7088
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Industry Landscape
Social CRM
In-S
tore
Out
-Sto
re
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Social CRM
In-S
tore
Out
-Sto
re
Industry Landscape
RewardMe is FAST, getsSKU-level data, and is designed for the Mainstream
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REWARDME.COM
Core strength lies in eCommerce, Geo-Location and Gamification; we have spoken or led campaigns for many brands and universities.
Team Background
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REWARDME.COM
TEAM BACKGROUND
20+ Years of combined Startup Experiences, including Onebox (sold $850M), Verdisoft (sold $93M), SEVEN Networks, Caustic Graphics (sold $27M), and Bunchball
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REWARDME.COM
WHY NOW?
I. Offline now open to new technology
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REWARDME.COM
WHY NOW?
II. Yearns for a GOOD loyalty solution
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REWARDME.COM
WHY NOW?
III. Powerful and Affordable Hardware
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REWARDME.COM
WHY NOW?
IV. Local market saturation will hit dead-end
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Pilot
2nd SVP Meeting
Met with CEO
2nd CEO Meeting
CFO Meeting
EVP Meeting
CEO Meeting Meeting
CEO Meeting
Director meeting
DirectorMeeting
BoardMeeting
Closed
Closed PilotClosed
Traction
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48
“Always Connected to Customers”
Traditional SmartFeatureBasic
MOBILE MARKETING
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MOBILE MARKETING
170MNon-Smartphone
4M Other SP18M BlackBerry
23M iPhone
35M Android
3 Design Core Principles: Fast, Gets the Data, and Designed for the Mainstream