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The CENTRAL MARKETS project aims to enhance traditional markets by improving their ma-nagement systems since these are places for commercial distribution and with a strong social impact, producing positive effects in terms of urban development and environmental sustainability.

The project activities concentrate on the development of concepts and plans which will enable stakeholders to organise, coordinate and implement long term interventions on market places. Whereas the development of joint solutions will take into account four basic key elements: inte-gration of trade services and retail framework policies, cooperation among relevant stakehol-ders, revitalisation of markets and related urban or regional areas, network of partner cities and regions benefiting from mutual learning principles.

The CENTRAL MARKETS project will thus improve markets attractiveness in eight target ci-ties/regions by developing new and innovative market revitalisation strategies in order to rein-force and balance the relationship between city/regions and markets.

www.centralmarkets.eu

Revitalising Traditional Markets in Central Europe

This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF

CENTRAL EUROPE PROGRAMME

CENTRAL EUROPE is a European Union Programme which encourages cooperation among Central Europe countries to improve innovation, ac-cessibility and environment and to enhance the competitiveness and at-tractiveness of cities and regions.CENTRAL EUROPE invests 231 mil-lion of Euros to provide financial support to transnational cooperation projects involving public and priva-te organizations from Austria, the Czech Republic, Germany, Hungary, Italy, Poland, the Slovak Republic, Slovenia and Ukraine. CENTRAL EUROPE provides finan-cial support to cooperation projects for four thematic areas:

> PRIORITY 1: Facilitating innova-tion across Central Europe

> PRIORITY 2: Improving accessibi-lity to and within Central Europe

> PRIORITY 3: Using our environ-ment responsibly

> PRIORITY 4: Enhancing compe-titiveness and attractiveness of cities and regions

www.central2013.eu

CENTRAL MARKETS

LEAD PARTNERCity of VeniceEconomic Development,European Policies andStrategic Plan DivisionS. Marco 4136 – 30124 Venice (Italy)centralmarkets@comune.venezia.it

PROJECT MANAGERSilvia Comiatiph. +39 041 2747816; fax +39 041 2747813 silvia.comiati@comune.venezia.it

FINANCIAL MANAGERMarco Popolizio ph. +39 041 2747828; fax +39 041 2747813 marco.popolizio@comune.venezia.it

COMMUNICATION MANAGERAlessia Porcuph. +39 041 2747822; fax +39 041 2747813 alessia.porcu@comune.venezia.it

PARTNERS

1. CITY OF VENICE Lead Partner (IT)

2. CONSERVATORY OF MEDITERRANEAN FOOD FROM PIEDMONT (IT)

3. ÚSTÌ REGION (CZ)

4. MUNICIPALITY OF TORINO (IT)

5. CITY OF KRAKOW (PL)

6. CHAMBER OF COMMERCE AND INDUSTRY OF VESZPRÉM (HU)

7. PÉCS URBAN DEVELOPMENT CPLC (HU)

8. MUNICIPALITY OF BRATISLAVA (SK)

9. MARIBOR DEVELOPMENT AGENCY (SLO)

REASEARCH ACTIVITIES ON CENTRAL EUROPE MARKETS

In order to give a boost to more integrated polices and priorities it is fundamental to raise awareness of already existing legi-slations on markets in Central Europe

> Study on relevant EU/national legislations and policies

> Quantitative mapping of partner markets and SWOT analysis of markets

> Report on the Status of Central Europe Markets

PLANNING AND IMPLEMENTATION OF PILOT ACTIONS

An appealing territory increases stakehol-ders’ satisfaction and provides new possi-ble investments

> Elaboration of action plans

> Pilot actions in 8 partner territories

> Joint evaluation of pilot actions

CONSOLIDATION OF EXISTING AND NEW NETWORKS

Transnational exchange helps exploring new ways to enhance markets role in ci-ties/regions and provides tools for a more efficient market management

> In order to optimise and extend the transnational cooperation project it is important to mobilise and consolidate Central Europe cities and regions networks

> Results and findings capitalisation and transferability

POLITICAL STRATEGY AND COMMITMENT

The Charter provides an effective mecha-nism in order to transfer all the informa-tion drawn from Central Europe markets and communicate it to others

> Common Transnational Strategy for market revitalisation in Central Europe

> Political Commitment (Charter) to the Governance of Market Revitalisation

Conservatory of MediterraneanFood from Piedmont

City of Torino

City of Venice

Pécs UrbanDevelopment cPlc

Chamber of Commerceand Industry of Veszprém

Municipality ofBratislava

Ústi RegionCity of Krakow

Maribor Development Agency

PÉCS URBANDEVELOPMENT CPLCPilot Action:Feasibility Study for Sustainable Markets

The pilot action aims to encourage the esta-blishment of downtown markets in the city centre two main districts: Kossuth Square and Búza Square. This pilot action aims to orga-nise an experimental market in Búza Square. The feasibility study will focus on the possible sustainable size for markets in Pécs, their opening times and the impact they can have on local traffic and downtown life.Markets: In Pécs there are two main market areas: Pécs Fair is located in the southern su-burban area and the Market Hall at the edge of the downtown area. They are extremely popu-lar among local people and visitors though the quality of buildings has deteriorated in both the places during the last decades.

MUNICIPALITY OF BRATISLAVAPilot Action:a Creative and Sustainable Model for Markets

Bratislava pilot action will be implemented in the historic market hall in the city centre which is currently underused. The main idea of the pilot action is to introduce a model of market combining tradition and innovation, standard market sectors and more creative crafts.Markets: There are 4 main markets and 1 historic market in the city centre selling food and design, high tech, creative crafts (modern or traditional).

MARIBORDEVELOPMENT AGENCYPilot Action: Business Model and Market Communication Platform

The City of Maribor pilot action will consist of the development of an innovative business model to connect the traditional market place offer with on line offer. In addition, the model focuses on the creation of an innovative web designed platform which will offer information and communication opportunities to all target groups involved and improve the attractive-ness of market sites and products.Markets: there are four different segments of market in the City of Maribor: Central Market with traditional food offer; Eco-food markets (located in the main square and in the two biggest shopping centres), occasional market locations in the old city centre offering tradi-tional crafts and E-market.

CONSERVATORY OF MEDITERRANEAN FOOD FROMPIEDMONTThe Conservatory of Mediterranean Food from Piedmont role in the project is to provide the technical knowledge and expertise needed to achieve more efficient market networks, lo-gistics and services to enable the coexistence of different regulatory frameworks.

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ÚSTÍ REGIONPilot Action:Developing a Regional Market Network

In the Ústí Region the pilot action will imple-ment the densely settled territory in the in-dustrial area under the Ore Mountains. The municipalities and small towns will be the pro-moters of such action. The main tasks of the pi-lot project will concern the development of the Regional Market Network Guide and the Market Legislative Guidebook, collecting the legislative and organisational instructions for the subjects responsible for the markets organization.Markets: Several farmer markets are held re-gularly in each district of the Ústí Region selling local products. In addition, the Exhibition Gar-dens of Bohemia, held regularly in spring and Autumn in the Litomerice district, is the most vi-sited horticultural market in the Czech Republic.

MUNICIPALITY OFTURINPilot Action:Development of a New Plan for Urban Markets

The pilot action will create a shared new Plan for Urban Markets and relaunch the market as a place both for high-quality and affordable shopping and for social life, promoting restau-rants and cultural events within the markets.Markets: Turin has 42 open-air markets and 6 covered markets, supplying all the city are-as and neighbourhoods. In the Central Mar-kets project, the City of Turin has decided to relaunch two important markets in town in the two main commercial areas: food (Porta Palazzo Market) and non-food (Martini-Bene-fica Market).

CITY OF KRAKOWPilot Action:Communication Campaign Targeting Tourists

Krakow pilot action aims to develop a commu-nication strategy for the governance of markets in Krakow. A visual identification system (signs of proper size, lettering and/or pictogram to be installed in the markets) will be designed for all municipal market places to make orientation easier for all the visitors.Markets: In Krakow, 17 out of the 30 permanent market places belong to the Municipality. The pilot action will focus especially on 5 of those: Stary Kleparz, Nowy Kleparz, Plac Na Sta-wach, Unitarg and one of following two: Rynek Dębnicki or Kwiaciarki Krakowskie. They are located in the centre of the town and offer a si-milar range of products: food (vegetable, fruit, cheese, eggs, meat, etc.) - mostly from local producers and artisans.

VESZPRÉM CHAMBER OF COMMERCE AND INDUSTRYPilot Action:Feasibility Study for Local Handicraft Markets

A feasibility study will be carried out with the aim to establish a new location in the historic part of the town for a temporary handicraft market, identify the artisans to be involved and facilita-te their involvement, identify new management practices suitable for the involvement of local in-habitants, representatives of municipalities and associations, local producers and tourists.Markets: 1 local handicraft market in the town centre of Veszprém, supplying Hungarian artisan products (made of wood, textile, glass leather and straw, handmade food products, jewels).

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CITY OF VENICEPilot Action:Feasibility Study for a New Covered Market

The city of Venice pilot action consists in the creation of a feasibility study of the proposal for a covered market in the mainland. In particular, this study will explore the main steps for the de-velopment of the new market.Markets: 24 markets in the area managed by the City of Venice: 8 daily markets selling main-ly food products, 9 weekly markets selling food and non-food products, 3 alternative economy markets selling organic food and clothes, fair trade products, sewing services, 4 farmer’s markets where local farmers sell their own products (km 0 products).

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