Shokubai-JyonetsuBuilding the TOMODACHI Generation Program

Mission:to provide entrepreneurship training and mentorship to idea generators so that they can turn their ideas into prosperous local businesses.

Vision: eliminating barriers to innovative business ventures with the ultimate goal of restoring Tohoku through local economic development.

Introduction

Tohoku Environment:1. Drained of Human Capital & Devastated Industry

2. Japanese and foreigners outside of the Tohoku region have both been involved in the disaster relief

Unmet Needs:

The region should be restored from within.

Our Strategy:implement the training program in Sendai

The Reason: Big Business ChanceSendai is Tohoku’s only city that has had an increase in the young population as well as job prospects.

Background and Significance

Overall Goal and Strategy of the InitiativeProject Goal: implement a training program that teaches the skills needed to develop and execute a business model.

Strategy:1.Catalyst Training Program2.Catalyst Mentorship Program3.Catalyst Competition

Skills: Business Thinking, Raising Venture Capital and Loan,

Accounting, Finance, Leadership, Marketing,

Operation and Logistics, Business Administration,

Human Resource Management, and

Networking

Skills: Business Thinking, Raising Venture Capital and Loan,

Accounting, Finance, Leadership, Marketing,

Operation and Logistics, Business Administration,

Human Resource Management, and

Networking

1) Fundraise $201,000 • United Way Worldwide

• Toyota

• Mitsubishi

• Impact Japan Foundation

2) Train idea generators to develop

business models, and connect with local investors.

Key Objectives

Initiative Infrastructure

Personnel $98,750.00 ¥11,742,363

Program Office $49,960.00 ¥5,940,744

Fundraising $21,000.00 ¥2,497,110

Advertising $20,000.00 ¥2,378,200

Shokubai Training (Camp Catalyst) $1,700.00 ¥202, 147

Competition and Network Reception $12,200.00 ¥1,450,702

Project TotalProject Total $203,610.00$203,610.00 ¥24,211,265¥24,211,265

Marketing Strategy

Objective• Implement a training program that teaches the skills needed to develop and execute a business model.

Stakeholders• Idea Generators, Local community members, Tohoku University students

Tactics• Social media, local community meetings, campus events, café events, advertisements, flyers, student e-mail, personnel meetings, newsletter, surveys from idea generators

Measurement• Number of idea generators in program, number of cross sector partnerships formed

1. Monthly Assessment•Agenda: the advancements of the program and anticipate future obstacles

2. Monthly Newsletter•Intern will describe to investors and stakeholders the ideas that are circulating through the office from idea generators

Evaluation of Initiative

• Cross-sector partnerships nurture civil society

• Encouraging residents to revitalize from within

• The Shokubai Initiative will inspire the community to fulfill the needs of the region.

Personal Reflection

ありがとうございましたThank you

Professor in Tohoku Univ.:Michi Fukushima http://www.econ.tohoku.ac.jp/~michi/newpage7.html

Local Executive: Satomi Igarashi http://www.chusho.meti.go.jp/keiei/sapoin/monozukuri300sha/2touhoku/06yamagata_04.ht

Local Executive: Takashi Yoshida

http://www.tohoku1000.jp/entrepreneur/detail/542/

Private-small/medium-sized-enterprises alliance in Miyagi prefecture http://www.chuokai-miyagi.or.jp/index.html

Sendai city councillor: Koji Okabe (responsible for agriculture) http://www.okabekoji-sendai.jimusho.jp/index.html

Lecturers: Globis Sendai http://mba.globis.ac.jp/sendai/feature.html

Professor’s salary http://blog.goo.ne.jp/la_old_september/e/44c85dec2de45042b37b391196d271f9

Typical university employee salary: http://blog.goo.ne.jp/la_old_september/e/2f9d2cc998526524f52a6e1fbc6ba7d8

Local company executives salary http://www.njh.co.jp/kigyoujitsumu/service/sample/yakuin_01.pdf

268/syosai.html Tohoku University web site (Economics and Management) http://www.econ.tohoku.ac.jp/econ/english/index.html

Work CitedLaptopshttp://www.kojima.net/ec/disp/CSfDispListPage_001.jsp?dispNo=001004&q=&x=42&y=5

Tablet http://kakaku.com/item/K0000616718/?lid=ksearch_kakakuitem_image

Printer http://kakaku.com/item/K0000566488/?lid=ksearch_kakakuitem_image

Ink/Toner http://item.rakuten.co.jp/jism/4960999782300-42-8088-n/

File Cabinets http://www.ikea.com/jp/en/catalog/products/S19046545/

Desks http://www.ikea.com/jp/en/catalog/products/70219043/

Conference Table http://www.ikea.com/jp/en/catalog/products/S59006302/

Whiteboard https://www.google.com/shopping/product/13099420466900740236?q=whiteboard+cost&rlz=1C1VFKB_enUS624US625&es_sm=93&biw=1680&bih=959&bav=on.2,or.r_qf.&bvm=bv.86475890,d.aWw&tch=1&ech=1&psi=wwDsVIGoA4WUyASOnIEY.1424752837438.3&ei=QwHsVO7OOom3yASA-oDwAg&ved=0CMMBEKYrMAE

several statistics of Sendai city( including jobs-to-applicants ratio)http://www.city.sendai.jp/kikaku/seisaku/toukei/toukeijihou/new_top.html

The rental office http://www.office-sendai.com/office/t

Itemized Budget Advertising (USD) (YEN)eAdvertising (e.g website, FB, Twitter, Instagram) $6,000.00 ¥713,460Flyers (5,000 color copies @ $0.06) $1,500.00 ¥178,365Mail Distribution (25,000 @ $0.50) $12,500.00 ¥1,486,375Fundraising eAdvertising (e.g website, FB, Twitter, Instagram) $3,500.00 ¥416,185Transportation and Corporate Expenses $5,000.00 ¥594,550Mail Distribution (25,000 @ $0.50) $12,500.00 ¥1,486,375Shokubai Training (Catalyst Camp)Globis University Lectures (14 hrs.) $1,500.00 ¥178,365Training Material (e.g Certificates and Packets) $200.00 ¥23,782Competition and Networking ReceptionCompetition (Tohoku U Auditorium) $450.00 ¥53,510Networking Reception (Tohoku U Banquet Hall) $300.00 ¥35,673Catering @70/person (approx. 150) $10,050.00 ¥1,195,046Signage $400.00 ¥47,56425 Shokubai Innovator Awards @ $40 $1,000.00 ¥118,910

Project Total $203,610.00 ¥24,211,265

Personnel (USD) (YEN)

Project Director (faculty) $40,000.00 ¥4,756,400 (50% FTE) of $80,000

Finance Director $8,750.00 ¥1,040,463 (25% FTE) of $35,000

Local Company Executive $14,000.00 ¥1,664,740 (10% FTE) of $100,000

Local Company Executive $14,000.00 ¥1,664,740 (10% FTE) of $100,000

Graduate Student Assistant $16,000.00 ¥1,902,560

Intern $6,000.00 ¥713,460Program Office

Rent $25,000.00 ¥2,972,750

Utilities $5,000.00 ¥594,550Office Supplies (e.g projector, toner, desk supplies) $3,000.00 ¥356,730

Telephone and Internet $1,500.00 ¥178,365

25 Desk Chairs @ $35.00 $900.00 ¥107,0196 Desks @ $90.00 $540.00 ¥64,21110 Swivel chairs @ $30 $300.00 ¥35,673

2 Conference Table $1,520.00 ¥180,743

8 File Cabinets @250 $2,000.00 ¥237,820

6 Microsoft Computers @ $1,200 $7,200.00 ¥856,152

3 Microsoft Tablets @ $800 $2,400.00 ¥285,3842 Printers $400.00 ¥47,564Software (e.g Microsoft Office, Adobe) $200.00 ¥23,782

• University Students

• Placing flyers, utilizing professor’s resources, and sending university emails  

• Local community

• Workshops held by the sponsors, cafe events, symposiums of professors and community leaders, flyers in the community center, ads in the local newspapers or magazines

• Online presence

• Keeping idea generators connected with network and personnel

• Social Media: Facebook, Twitter

Communication and Outreach

CurriculumLogistics of the 24 Hour/ 2 Week Bootcamp

Day 1: Monday (2.5 hrs)Orientation (1 h) (organized by the director)Lecture 1: Business Thinking, Raising Venture Capital and Loan (1.5 hs) by Globis teacher

Day 2: Wednesday (2.5 hrs)Lecture 2: Accounting (2.5 hs)  by Globis teacher

Day 3: Saturday (3.5 hrs)Lecture 3: Finance (2.5 hs)  by Globis teacherLecture 4: Leadership (1 h)  by Globis teacher

Day 4: Sunday (3.5 hrs)Lecture 5: Marketing (2.5 hs)  by Globis teacherLecture 6: Operation and Logistics (1 h)  by Globis teacher

Curriculum (Cont.)Day 5: Monday (2.5 hrs)Lecture 7: Business Administration (1 h)  by Globis teacherLecture 8: Human Resource Management (1.5 hs)  by Globis teacher

Day 6: Wednesday (2.5 hrs) Lecture 9: Business in Tohoku  Region (lecture organized by the director)

Day 7: Saturday (3.5 hrs)Lecture 10: Local Executive Talk 1Lecture 11: Local Executive Talk 2

Day 8: Sunday (3.5 hrs)Lecture 12: Government Official Talk Lecture 13: Community Leader Talk

(Curriculum is based on that of Globis)http://mba.globis.ac.jp/curriculum/curriculum_map.html#2015