TOP 10 Learning Questions forChapter 2: Developing Marketing

Strategies and Plan

Israel C. BombasiSeptember 28, 2010

Marketing Management Class Prof. Remigio Joseph De Ungria

The Following are example of Core Business Processes except__________________________________

A. Market-sensing processB. New offering realization processC. Customer acquisition processD. Customer relationship processesE. Product development processes

Core Business Processes________________________

A. Market sensing processB. New offering realization processC. Customer acquisition processD. Customer relationship management processE. Fulfillment management process

Core Business Process_______________________________

Refers to the vital organizational functions which relate to the sufficient supply of the commodity, where customers are not fussy about the supply and are confident that it will always be available.

The Following are example of Core Business Processes except_______.

_______________________________

A. Market sensing processB. New offering realization processC. Customer acquisition processD. Customer relationship management processE. Product development process

The following are Three V’s Approach to Marketing except one_______

____________________________

A. Define the value segmentB. Define the value propositionC. Define the value networkD. Define the value logisticsE. None of the above

Three V’s Approach to Marketing___________________________

A. Define the value segmentB. Define the value propositionC. Define the value network

Three V’s approach to marketing_____________________________

This is a strategic approach to marketing where three V’s have identified the fastest way to value the core meaning in getting to the target market. The essence of the segment, proposition and network.

A. Define the value segmentB. Define the value propositionC. Define the value networkD. Define the value logisticsE. None of the above

Three V’s Approach to Marketing except?___________ ___________________________

In the Dimensions that define a business which one is on top?

___________________________________

A. Customer groupsB. Customer needsC. TechnologyD. ProductE. None of the above

Dimensions that define a business_____________________________

A. Customer groupsB. Customer needsC. Technology

Dimensions that define a business_____________________________

The dimensions that define a business explains the significant and vital roles in marketing, which explains the customer as the one on top. This collaborates their efforts to be proficient in terms of customer service.

In the Dimensions that define a business which one is on top?

____________________________________

A. Customer groupsB. Customer needsC. TechnologyD. ProductE. Non of the above

The following are Porter’s generic strategies except one?______

____________________________

A. Overall cost leadershipB. DifferentiationC. FocusD. Market leaderE. None of the above

Porter’s Generic Strategies___________________________

A. Overall cost leadershipB. Product differentiationC. Focus

Porter’s generic Strategies_________________________

Refers to the effective way to be market leader, because of consumers changing needs and being well informed customers they are now aware of the quality product at lesser price. This also refers to be different among competition.

The following are Porter’s Generic strategies except one?______

___________________________

A. Overall cost leadershipB. Product differentiationC. FocusD. Market leaderE. None of the above

The following are categories of marketing Alliances except one?

___________________________________

A. Product or service alliancesB. Promotional alliancesC. Logistics alliancesD. Pricing collaborationsE. Product innovation

Categories of marketing Alliances ___________________________

A. Product service alliancesB. Promotional alliancesC. Logistic alliancesD. Pricing collaborations

Categories of marketing Alliances

The connections of the different functions in which they are interelated. It is a market oriented and work ways to become effective and maintaining a viable fit for the organization.

The following are categories of marketing Alliances except one?

___________________________________

A. Product or service alliancesB. Promotional alliancesC. Logistics alliancesD. Pricing collaborationsE. Product innovations

How many levels are there in a Marketing Plan?______

______________________________

A. Four levelsB. Three levelsC. Two levelsD. None of the aboveE. None of these

Levels Marketing Plan_______________________________

A. StrategicB. Tactical

Levels of a Marketing Plan___________________________

This explains the parts in strategic such as target marketing decisions. Tactical refers to the product features which is above competition. The different levels are important in order to know tactical moves done in marketing.

How many Levels are there in a Marketing Plan?______

______________________________

A. Four levelsB. Three levelC. Two levelsD. None of the aboveE. None of these

One of this is not a Threat Matrix?____

____________________________

A. Competitor develops superior lightning systemB. Major prolonged economic depressionC. Higher costsD. Legislation to reduce number of TV studio

licensesE. Government intervention

Threat Matrix____________________________

A. Competitor develops lightning systemB. Major prolonged economic depressionC. Higher costsD. Legislation to reduce number of TV studio

licensesE. Government intervention

Threat Matrix

Refers to the threat found in the external environment, this is important in the business cause it will affect the profitability of the company.

One of this is not a Threat Matrix?_____

______________________________

A. Competitor develops superior lighting systemB. Major prolonged economic depressionC. Higher costsD. Legislation to reduce number of TV studios

licensesE. Government interventions

The following are Opportunity Matrix except for one?______

__________________________A. Company develops more powerful lighting

systemB. Company develops device to measure energy

efficiency of any lighting systemC. Company develops device to measure

illumination levelD. Company develops software program to teach

lighting fundamental to TV studio personnelE. Company develops marketing plan

Opportunity Matrix______________________________

A. Company develops more powerful lighting system

B. Company develops device to measure energy efficiency of any lighting system

C. Company develops device to measure illumination level

D. Company develops software program to teach lighting fundamental to TV studio personnel

Opportunity Matrix

Refers to opportunities that is in the internal and external environment. The matrix would identify every significant number for improvement. This creates a marketing plan for achieving it’s goals.

The following are Opportunity Matrix except for one?______

_________________________________

A. Co. develops more powerful lighting systemB. Co. develops device to measure energy

efficiency of any lighting systemC. Co. develops device to measure illumination

levelD. Co. develops software program to teach

lighting fundamental to TV studio personnelE. Co. develops marketing plan

Choose the best answer in Major Competitive Spheres?

_____________________________

A. IndustryB. GeographicalC. ProductD. Vertical channelsE. All of the above

Major Competitive Spheres___________________________

A. IndustryB. GeographicalC. ProductsD. Vertical channelsE. CompetenceF. Master segment

Major Competitive Spheres

These are weapons that can be use to take advantage over competitors, it could be internal factor or external but can be use as a tool over competition. This would also make the company stronger in implementation and strategical formulation.

Choose the best answer in Major Competitive Spheres?_______

_____________________________

A. IndustryB. GeographicalC. ProductD. Vertical channelsE. All of the above

The following are Marketing Plans Content except for one?______

___________________________

A. Executive summaryB. Table of contentsC. Situation analysisD. Marketing strategyE. Product research

Marketing Plan Contents___________________________

A. Executive summaryB. Table of contentsC. Situation analysisD. Marketing strategyE. Product research

Marketing Plan Contents_______________________

These are the major parts in which you would see the picture of a marketing study, It includes research and methodology on how to execute strategic planning. It contains the overall view of the concept.

The following are Marketing Plan Contents except for one?______

______________________________

A. Executive summaryB. Table of contentsC. Situation analysisD. Marketing strategyE. Product research