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Paper to be presented at the DRUID Society Conference 2014, CBS, Copenhagen, June 16-18 Reviewing Open Innovation: Structure, Content and Future Research Avenues Krithika Randhawa University of Technology Sydney UTS Business School [email protected] Ralf Wilden University of Newcastle Newcastle Business School [email protected] Jan Hohberger University of Technology Sydney UTS Business School [email protected] Abstract We present a systematic review of the literature on open innovation to uncover the theoretical foundations and key themes underlying the paradigm. To achieve this, we combine the complementary bibliometric methods of co-citation analysis and text mining. Results show that although open innovation research has drawn from a variety of established schools of scholarship, there is opportunity to better integrate concepts from these research fields into open innovation literature. Open innovation research covers three broad themes: (1) Technology, (2) Business models and value appropriation, and (3) Users and communities. The technology theme has so far received the most research attention. Significant gaps in the literature emerge that present avenues for future research: 1) Develop a more comprehensive perspective of open innovation by including diverse levels of analysis (users, networks and communities); 2) Direct increased attention to open innovation business models and value capture; and 3) Enhance service focus and conceptualize ?open service innovation?. Jelcodes:M10,-

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Page 1: Reviewing Open Innovation: Structure, Content and Future ...€¦ · Open innovation research covers three broad themes: (1) Technology, (2) Business models and value ... Reviewing

Paper to be presented at the

DRUID Society Conference 2014, CBS, Copenhagen, June 16-18

Reviewing Open Innovation: Structure, Content and Future Research

AvenuesKrithika Randhawa

University of Technology SydneyUTS Business School

[email protected]

Ralf WildenUniversity of Newcastle

Newcastle Business [email protected]

Jan Hohberger

University of Technology SydneyUTS Business School

[email protected]

AbstractWe present a systematic review of the literature on open innovation to uncover the theoretical foundations and keythemes underlying the paradigm. To achieve this, we combine the complementary bibliometric methods of co-citationanalysis and text mining. Results show that although open innovation research has drawn from a variety of establishedschools of scholarship, there is opportunity to better integrate concepts from these research fields into open innovationliterature. Open innovation research covers three broad themes: (1) Technology, (2) Business models and valueappropriation, and (3) Users and communities. The technology theme has so far received the most research attention.Significant gaps in the literature emerge that present avenues for future research: 1) Develop a more comprehensiveperspective of open innovation by including diverse levels of analysis (users, networks and communities); 2) Directincreased attention to open innovation business models and value capture; and 3) Enhance service focus andconceptualize ?open service innovation?.

Jelcodes:M10,-

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Reviewing Open Innovation:

Structure, Content and Future Research Avenues

Abstract

We present a systematic review of the literature on open innovation to uncover the theoretical

foundations and key themes underlying the paradigm. To achieve this, we combine the

complementary bibliometric methods of co-citation analysis and text mining. Results show that

although open innovation research has drawn from a variety of established schools of

scholarship, there is opportunity to better integrate concepts from these research fields into open

innovation literature. Open innovation research covers three broad themes: (1) Technology, (2)

Business models and value appropriation, and (3) Users and communities. The technology theme

has so far received the most research attention. Significant gaps in the literature emerge that

present avenues for future research: 1) Develop a more comprehensive perspective of open

innovation by including diverse levels of analysis (users, networks and communities); 2) Direct

increased attention to open innovation business models and value capture; and 3) Enhance

service focus and conceptualize ‘open service innovation’.

Keywords: Open Innovation; Citation Analysis; Leximancer; Literature Review

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INTRODUCTION

Our goal in this paper is to extend existing reviews on open innovation through a more objective

and systematic review of previous literature. Our unique contribution lies in our novel and

comprehensive empirical analyses of the structure and content of the OI field to uncover

the theoretical foundations and key themes that lie at the core of the paradigm. We achieve

this by combining two bibliometric methods of network based co-citation analysis and text

mining (unstructured ontological discovery) of 299 core articles published on OI. The

application of these complementary bibliometric methods enables a more robust, structured and

consolidated overview of this rapidly expanding field, reducing bias often associated with expert

surveys and traditional literature reviews. We use co-citation analyses to provide a robust

illustration of the structure and theoretical core of the field. By using forward-citations of OI

articles, we further uncover extant theories and schools of scholarship that are used together with

OI research. Text mining helps provide detailed conceptual insights by shifting the level of

analysis from authors and their citations to the actual text/words used by the authors for a

content-driven review of the literature. This method differs from co-citation analysis in that it

systematically discovers key concepts and constructs within the OI paradigm, identifies past and

persistent themes, as well as emerging themes in OI research. Our findings thus provide a clearer

understanding of the key concepts and intellectual streams that constitute OI, and pave the way

for a more unified and theoretically grounded framework for the paradigm. We also identify

research gaps and provide directions for future research. Thus, this study provides a robust

foundation to integrate and advance research on OI.

This paper is structured as follows. First, we provide a brief summary of the history of OI

research and contextualize our contribution amidst the existing literature reviews that focus on

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the past, current and future state of the field. We then introduce the research methodology used

to review extant research within the field, and subsequently present the results of our analysis. In

concluding the paper, we derive relevant insights from our findings, identify research gaps and

lay out an agenda for future research on OI.

PREVIOUS OPEN INNOVATION RESEARCH

According to the OI paradigm, organizational boundaries are permeable rather than closed, and

the locus of innovation is moved from a location internal to the organization to a relational

system comprising the organization and its external partners (Bogers & West, 2012; Chesbrough,

2006a, 2006b; Vanhaverbeke et al., 2008). OI in organizations can thus occur through three

processes: (i) outside-in or inbound process, which involves the inflow and acquisition of

knowledge from external sources; (ii) inside-out or outbound process, which involves the

outflow and commercialization of knowledge; and (iii) coupled process, which combines the

inbound and outbound processes to result in a continuous co-creation of knowledge (Enkel et al.,

2009; Gassmann & Enkel, 2006). OI business models enable organizations to integrate and

commercialize complementary resources and capabilities to capture value and maximize profits

from innovation (e.g., Chesbrough & Crowther, 2006; Laursen & Salter, 2006).

Following Chesbrough’s (2003c) seminal work, the field of OI has attracted significant

research attention as evident from the steady increase in published papers (e.g., Christensen et

al., 2005; Dahlander & Gann, 2010) and books (e.g., Chesbrough, 2011b; Chesbrough et al.,

2006). Journal special issues (e.g., R&D Management, Technovation) and conferences on this

topic have also significantly contributed to our knowledge. Both interest (number of articles

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directly related to OI) in the field and its influence (number of articles that cite OI articles) has

been burgeoning over the last decade (Figure 1).1

--------------------------

Insert Figure 1 here

--------------------------

Literature on OI is becoming increasingly diverse and scattered across multiple

disciplines (Huizingh, 2011; Van De Vrande et al., 2010). Further, disparate definitions and

ambiguous theorizations hamper progress in this field (Gianiodis et al., 2010; West & Bogers,

2013) and hinder the development of an integrated conceptual framework and robust empirical

investigations (Dahlander & Gann, 2010; Lichtenthaler, 2011). The notion of OI has also been

criticized as simply being ‘old wine in new bottles’ (Trott & Hartmann, 2009) that fails to “bring

anything new to the table” (Remneland-Wikhamn & Wikhamn, 2013, p. 179). Scholars have

recognized the need to gather a consolidated understanding of the field, and have started to

review and synthesize the literature. However, patterns within existing literature can be hard to

uncover when a research field is complex, in its early stages of inquiry, and rapidly evolving (Di

Stefano et al., 2010). The relative immaturity of OI as a research domain, the multitude of

definitions and conceptualizations, and the steep increase in publications in the field add to the

task. Yet, literature reviews have contributed valuable insights on different aspects of OI

research. For example, West & Bogers (2013) review research on inbound (and coupled)

processes of OI to uncover how firms leverage external sources of innovation, and Dahlander &

Gann (2010)) define and clarify the ‘openness’ construct in OI research. Previous reviews also

vary in the methods adopted to analyse the literature. Huizingh (2011) takes a qualitative

approach to discuss OI research along the dimensions of context, content and process and

provides research directions for the field. Remneland-Wikhamn & Wikhamn (2013) empirically

1 This is based on a search for papers in the Scopus database for publications that include the term ‘open innovation’

in its title, abstract and/or keywords.

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classify OI literature into the firm-perspective and ecosystem perspective and relate it to the

wider innovation context. To complement these reviews, we adopt a novel, more comprehensive

and systematic approach to analyze the literature in this rapidly expanding research domain. To

our knowledge, we are the first to combine the two sophisticated and complementary

bibliometric methods of co-citation analyses and text mining (unstructured ontological

discovery) to develop a more consolidated and robust understanding of the structure, concepts

and theoretical foundations of OI.

METHOD

We identified 299 focal articles published in leading management and innovation journals that

were published between 2003 and 2013 (November) and included the term ‘open innovation’ in

their title, abstract and/or keywords. This serves as an indication that the topic area of OI is one

of the main foci of the selected papers. Second, we created a list of 2140 articles that cited our

focal articles.2 We first use co-citation approaches to analyze empirically the structure and

theoretical foundations of OI research. Co-citation analysis is based on the idea that citations are

manifestations of otherwise often invisible relationships between authors, ideas and communities

(Garfield et al., 1983; Small, 1973). First, we conduct co-citation analysis publication level

rather than at the author level (Gmür, 2003), as it allows us to relate different contributions by

one author to distinct schools of thought, which is particularly important in order to distinguish

and connect ideas and theories within one research domain. Second, the proximity scores from

the co-citation analysis are visualized through two complementary methods to provide a richer

and more detailed representation of the connection between publications. In a first step, we use

2We used the Scopus, the largest citation database of peer-reviewed literature, to select articles and reviews in leading journals based on impact factors, belonging to the field of Business and Economics, and that include ‘open innovation’ in its title, abstract and/or keywords. We opted for this approach to make the sample as transparent as possible. Please contact the authors if you would like to receive a full list of articles included in this study.

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the proximity scores from the co-citation analysis to create a network graph (Gephi software).

Thereby, the connections between publications are based on the number of co-citations, the

distances between any publications are approximated by the path length and the size of the

publication bubble reflects the number of citation for underlying publication. Then, we use a

grouping algorithm, based on the network structure, to identify clusters of related publications

(Blondel et al., 2008). Third, like most other co-citation studies we perform the analysis at the

level of the references to examine the theoretical foundations and research streams within OI

literature. However, we also apply the co-citation logic at the level of the references of the

articles that cite our focal OI publications. This approach allows analyzing how OI research is

diffused within the wider management literature. This is a particularly important question as OI

is still a relatively young area of research.

Text mining provides detailed conceptual insights by shifting the level of analysis from

authors and their citations to the actual words used by authors to provide a systematic, unbiased

and content-driven review of the literature. To do so, we use the textual data mining software

Leximancer 4.0 which is a valuable tool for narrative inquiry of a research area (Clandinin &

Connelly, 2000; Sowa, 2000).3 Leximancer applies empirically validated Bayesian algorithms to

identify: (1) the most frequently used concepts within a body of text; and, more importantly, (2)

the relationships between these concepts. Thus, this approach differs from co-citation analysis in

that it systematically discovers key concepts and constructs within the OI paradigm that emerge

from the text (thematic analysis) and how they are linked with each other (semantic analysis)

based on the co-occurrence of words within their textual contexts. Leximancer extends beyond

simple coding as it bootstraps an expanded list of related terms that signify a concept from the

3 For a more detailed description of the underlying algorithm and the process that Leximancer follows, please see

Liesch et al. (2011) and Smith & Humphreys (2006) .

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text data. This is similar to manual coding, which, however, can be biased by the coder’s

interpretation of meaning and implicit underlying assumptions. Not only does the presence of a

concept (i.e. its frequent occurrence in the text) carry meaning, but also its absence. That is, it is

potentially indicative of OI research if an important concept does not occur often enough and is

not associated with other concepts (Liesch et al., 2011). Summing up, this technique is designed

to decipher and visualize the structure of complex textual data of the type used in scholarly

research. Thus, it appropriately complements citation-based analysis in fields where there are a

limited number of potentially citable sources and there is a lack of consensus as to what underlies

the domain under investigation.

FINDINGS

Citation and co-citation analysis

When reviewing the Top 25 journal outlets of our focal publications (Table 1), we find that our

focal papers have predominantly been published in innovation journals, with the practice-based

California Management Review being the only non-innovation-centric journal in the Top 10.

Although researchers have used a few select management journals (e.g., Organization Science)

to disseminate their findings, marketing and engineering journals only feature further down the

list (e.g., Industrial Marketing Management at 15 and IEEE Transactions on Engineering

Management at 17). Practitioner journals (e.g., Harvard Business Review) are popular outlets

denoting the relevance of the OI concept to general management practice. The pattern is not too

different when we look at citing publications, which mainly comprise innovation and

management journals, but the breadth of fields is slightly broader (e.g., European Planning

Studies). This indicates that the influence of OI concept spans several fields.

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--------------------------

Insert Tables 1 & 2 here

--------------------------

Table 2 shows the most influential publications in the field of OI (left column) and also

its historical roots by listing the most-cited references of the focal publications (right column).

These references of our focal articles also form the basis of the network-based co-citation

analysis presented in Figure 2. Figure 2 shows the co-citation network of the references of the

focal publications. The size of the nodes represents the citations received by the references and

the thickness of the links between the nodes signifies the number of co-citations. The network

shows the importance of Chesbrough’s (2003c) seminal book which occupies a very central and

dominant position. In fact, the dominance of this article and the homogeneity between the co-

citations is so high that the cluster algorithm could not clearly identify meaningful clusters.4 It is

also interesting to note that some important contributions in OI research centered on technology

exploration and exploitation (Chesbrough, 2007; Fosfuri, 2006; Rivette & Kline, 2000), and in

the field of user innovation and OSS (Lakhani & von Hippel, 2003; von Hippel & von Krogh,

2003) appear distant and detached from the core of the network. This indicates that these lines of

work are not as well integrated with mainstream OI concepts.5

In the next step, we looked at how the focal OI publications have been applied and

diffused in later research; that is, alongside which other theories have the focal OI papers been

cited (Figure 3).6 Similar to the network of the focal references depicted in Figure 2, the work of

Chesbrough (2003c) plays a central role. Although OI literature is still nascent, we see that

4To increase the readability we only show publications with more than 20 citations, a degree range >3 and a co-citation strength of >10. 5 We also see that the case study methodological contributions (Yin, 2003; Eisenhardt, 1989) also appear separate to the rest of the network. 6 To increase the readability we only show publications with more than 75 citations, a degree range >3 and a co-citation strength of >20.

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several mature research streams lie adjacent to this field. The algorithm identified nine research

clusters in all, eight of which are established fields that are coupled with the OI cluster:

1. Open innovation - technology integration & business models (Chesbrough, 2003c;

Chesbrough & Crowther, 2006; Chesbrough et al., 2006; Dodgson et al., 2006; West &

Gallagher, 2006)

2. Absorptive capacity (Cohen & Levinthal, 1990; Katila & Ahuja, 2002; Zahra & George,

2002)

3. Knowledge-based view (e.g. Kogut & Zander, 1992; Nonaka, 1994; Nonaka & Takeuchi,

1995)

4. Exploration & exploitation of knowledge and technology (Arora et al., 2001; Chesbrough,

2007; March, 1991; Rivette & Kline, 2000)

5. Resource-based view & dynamic capabilities (Barney, 1991; Eisenhardt & Martin, 2000;

Penrose, 1959; Teece et al., 1997; Teece, 2007; Wernerfelt, 1984)

6. Value appropriability & complementary assets (Arrow, 1962; Teece, 1986; Williamson, 1985)

7. Networks and collaboration (Ahuja, 2000; Burt, 1992; Granovetter, 1973; Powell, 1990;

Powell et al., 1996; Uzzi, 1997).

8. User innovation & OSS communities (Henkel, 2006; Lakhani & von Hippel, 2003; Lerner &

Tirole, 2002; von Hippel, 1986, 1988; von Hippel & von Krogh, 2003).

9. Qualitative methodology (Eisenhardt, 1989; Miles & Huberman, 1994; Yin, 2003).

--------------------------

Insert Figures 2 & 3 here

--------------------------

OI research is closely related to the absorptive capacity literature (Figure 3). The work of

Cohen & Levinthal (1990) is as central, and nearly as important as the seminal work from

Chesbrough (2003c). The OI cluster encompasses research focused on technology development,

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transfer and integration (e.g., Chesbrough, 2006b; Chesbrough & Crowther, 2006; Dodgson et

al., 2006; Gassmann, 2006) as well as OI business models (e.g., Chesbrough et al., 2006; Enkel

et al., 2009). The resource-based view & dynamic capabilities cluster (e.g., Penrose, 1959; Teece

et al., 1997; Wernerfelt, 1984) has stronger linkages with the work on knowledge-based view

(e.g., Kogut & Zander, 1992; Nelson & Winter, 1982) and absorptive capacity (e.g., Cohen &

Levinthal, 1990; Zahra & George, 2002).

Similar to the co-citation network (Figure 2), user innovation & OSS communities cluster

is separate and less connected to other clusters. Although the early works of von Hippel (1986,

1988) on lead user innovation are close to the core of the network, more recent research in the

field (e.g., Henkel, 2006; Lakhani & von Hippel, 2003; von Hippel & von Krogh, 2003) seem

more distant, indicating that this research stream has moved farther away from core OI research.

Very few contributions (e.g., West & Gallagher, 2006) seem to be connecting OI researchers

with scholars investigating user and community aspects of OI. Powell et al. (1996) play a key

role in bridging the network and collaboration literature with OI research; yet this cluster seems

fairly distant within the co-citation network meaning there is scope to better integrate network

theories with OI research. It is, however, interesting to note that the network and collaboration

cluster shows stronger linkages to the absorptive capacity literature (Cohen & Levinthal, 1990).

Leximancer analysis

The next set of figures demonstrates the results from text mining. The software first generates

concept seeds and then identifies relationships between concepts, which get aggregated into

themes7. In the maps that follow, circles represent themes with pertinent concepts situated within

7 We deleted words such as ‘authors’, ‘example’, ‘use’ etc. from the text so as to not bias the creation of concepts

and themes.

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each theme. The importance of themes is shown through the color of the circles (darker circles

are more important). The size of the circle only indicates how many concepts have been

clustered together to form a given theme. The distance between concepts on the ‘maps of

meaning’ show how closely the concepts are related; therefore concepts that are weakly related

semantically will be positioned far apart on the map (Rooney, 2005).

Complete sample

In a first step, we analyzed the complete sample of papers (Figure 4). The results indicate that OI

research essentially takes a firm-centric perspective. This is evident from the concept ‘business’

taking a central position on the map, and being closely linked with ‘firms’ and ‘management’. As

initial conceptualizations of OI centered around how firms can expand their boundaries and

collaborate with external entities for technology transfer and knowledge exchange (Chesbrough,

2003c, 2006a; Gassmann & Enkel, 2006), research has mainly taken a firm-level approach to

investigate how the focal firm can organize and implement OI (Dahlander & Piezunka, 2013;

Laursen & Salter, 2006; van de Vrande et al., 2009).

Based on the concept map, we identify three distinct areas of OI research: Technology,

Business models and value appropriation, and Users and communities. The technology area

(Area A), which addresses the technology and R&D-oriented aspects of OI, also covers the

themes firms, development and patents. The semantically closely related themes business,

management, firms and value, combine to form the second research area which is focused on the

business models and value appropriation of OI (Area B). Finally, the users and communities

research stream (Area C), made of the participants and solutions themes, revolves around the

role of individual users and communities as participants in the OI process.

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The firm-centric perspective investigating the role of technology and R&D in OI has

received the most research attention (red color). Research in this area includes technology

sourcing and integration as well as technology development and out-licensing for OI (e.g.,

Chesbrough & Crowther, 2006; Parida et al., 2012). Many studies draw on the notion of

absorptive capacity to investigate how firms can best develop R&D resources and relational

capabilities for OI (e.g., Cassiman & Veugelers, 2006; Hughes & Wareham, 2010). The focus

here is on the knowledge exploration and exploitation processes for collaborative development

with value chain partners (suppliers, customer, partners) through R&D alliances, corporate

ventures, spinouts, IP and patents (e.g., Seldon, 2011; Vanhaverbeke et al., 2008).

Business models and value appropriation is a theme that has attracted limited research

focus (green color). Some studies have focused on business models that actively seek

complementary assets in partners and appropriability regimes for commercializing technology

(e.g., Bogers & West, 2012; Chesbrough, 2007; Laursen & Salter, 2006). Such open business

models are critical for both creating and capturing value (Chesbrough & Appleyard, 2007). Yet,

researchers have so far devoted lesser attention to business models and integrated value capture

as compared to technology-related aspects of OI. Focus of research is also on the management

aspects of OI including managing collaborative networks and corporate ventures (e.g.,

Chiaromonte, 2006; Han et al., 2012) and the ensuing social relationships between partners (e.g.,

Chesbrough & Schwartz, 2007; Huggins, 2010).

Users and communities as a research area has received relatively little attention (blue

color), despite being regarded as topical (Baldwin & von Hippel, 2011; Bogers & West, 2012).

While there is significant discussion on collaboration with value chain partners, very less focus

has been paid on individual users as innovators in the field of OI, barring a few exceptions (e.g.,

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Füller et al., 2012; Füller et al., 2009). We also note that there is little focus on the role of

communities in OI, although some researchers (e.g., Ebner et al., 2009; Füller et al., 2008)

exclusively focus in this space. A significant amount of studies in the context of community-

based innovation is on OSS (e.g., Dahlander & Wallin, 2006; Gruber & Henkel, 2006; Lakhani

& von Hippel, 2003; Lerner & Tirole, 2002). Several researchers focus on profit appropriation

and benefit accrual despite ‘free-revealing’ of ideas through, for instance, a private-collective

model (Von Hippel & Von Krogh, 2006) and selective-revealing strategies (Henkel, 2006).

--------------------------

Insert Figure 4 here

--------------------------

Differences between early and current research

In the next step, we separated the data set in two time periods: 2003-2008 (48 papers) and 2009-

2012 (251 papers) to investigate how research foci have evolved over time. In the earlier time

period (Figure 5), OI research had a strong focus on technology (red color). The concepts within

this theme reveal that technology sourcing and licensing as means of facilitating knowledge

inflow and outflow processes for OI (e.g., Chesbrough et al., 2006; Gassmann & Enkel, 2006)

have received attention. A firm-centric perspective has been applied to study the creation of

internal and external resources and capabilities for effective exploration and exploitation of

knowledge and technology (Dittrich & Duysters, 2007; Lichtenthaler, 2007). The focus in this

research area is also on R&D alliances, networks, partnerships, IP and patenting for

implementing OI (e.g., Vanhaverbeke et al., 2008; West & Gallagher, 2006).

While there is some focus on the role of information, knowledge (and other resource)

exploitation and transfer across networks, there appears to be no attention to organizational

learning processes (note the absence of learning as a concept). There is some focus (albeit not

dominant) on customers for new product ideas, design and development (e.g. Piller & Walcher,

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2006); yet users as innovators have received relatively less attention within the OI domain.

Community-based innovation had not yet emerged as a mainstream practice, and studies have

rarely investigated the role of OI communities and the ensuing community member relationships

(blue color). The little research in this space was also mainly centered on OSS communities (e.g.,

Henkel, 2006; Lakhani & von Hippel, 2003; Von Hippel & Von Krogh, 2006).

--------------------------

Insert Figures 5 & 6 here

--------------------------

Of the total 299 papers in our sample, 251 papers (84%) belonged to the later time period

(2009-2013), confirming that research on OI has burgeoned over the last five years. Figure 6

shows that research remains focused on technology and R&D (e.g., Veugelers et al., 2010), but

with explicit attention to the external perspective (note that external is a new theme). Research

has investigated the role of partnerships and collaboration with external stakeholders across the

value chain (suppliers, customers, partners) and integration of external knowledge and resources

as ways for firms to leverage external sources of innovation (e.g., Clausen, 2013), and in doing

so, continue to use the absorptive capacity lens.

Management emerges as a new theme, indicating increased focus on managing OI

through the creation of open business models centered on corporate venturing, strategic alliances,

patent and IP portfolio management (e.g., Rohrbeck, 2010). With network appearing as a new

theme, the focus of OI research appears to be expanding from the firm-level to the network-level

(e.g., Rampersad et al., 2010). Moreover, the role of institutional networks, public sector,

national and regional systems of innovation and government policy-making is gaining

importance in the field of OI (note that the policy and public theme and ‘government’ concept

appears newly) (e.g., Bodas Freitas et al., 2013). A key difference between the two time periods

is the decline in focus on customers and the service aspects of OI in later research (note that

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customer is no longer a core theme as was the case in Fig 5). OI in services and the role of

customer centrality in the service context is not a prominent topic in recent research.

Studying the performance effects of OI emerges as a research topic (note that

‘performance’ appears as a concept here) (e.g., Kim & Park, 2010); yet focus on measurement of

value capture through OI still has scope to improve (West & Bogers, 2013). With ‘learning’

occurring as a concept, the emergent attention to organizational learning processes involved in

OI is evident, albeit with potential to improve. While research on users and communities seemed

more scattered and fragmented in the earlier time period, this is evolving into a more coherent

research space. There appears to be relatively more focus on the role of participant interactions

and behavior (e.g., Fichter, 2009), although there is scope for more research in this area (blue

color). Exclusive focus on IP and patents as well as software no longer exists; software is now

discussed more in the context of OSS.

DISCUSSION

The results of our text mining suggest that three distinct themes can be identified in OI research-

to-date: (1) Technology, (2) Business models and value appropriation, and (3) Users and

communities. We see that these areas align well with the eight clusters identified through co-

citation analysis. The Technology research area, with concepts such as knowledge, resources and

capacity, aligns with the research clusters: 1. Absorptive Capacity; 2. Knowledge-based view; 3.

Exploration and exploitation of knowledge and technology; 4. OI – Technology integration; and

5. Resource-based view and dynamic capabilities. Business models and value appropriation,

containing the concepts of business, management, networks, knowledge and resource, aligns

with: 4. OI - Business models 6. Value appropriability and complementary assets; and 7.

Networks and collaboration. The Users and communities research area, with concepts like

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individuals, users, participants, community and OSS, aligns with: 8. User Innovation and OSS

communities. Of these three research areas, findings from both co-citation analysis and text

mining reveal that the technology area, which encompasses the technology and R&D-oriented

aspects of OI, has received the most research attention (note that the ‘OI - Technology

integration’ cluster is closely linked with the core of the co-citation networks in Figures 2 & 3,

and the technology research area A in Figure 4 contains themes in red color). Previous studies

have investigated technology exploration and exploitation for OI through R&D alliances,

licensing, IP and patents (e.g., Seldon, 2011; Vanhaverbeke et al., 2008; West & Gallagher,

2006). The focus here is primarily on how organizations can exploit knowledge to commercialize

technology (for instance, through out-licensing) or explore knowledge to acquire external

technology (for instance, through in-licensing) for OI (e.g., Chesbrough & Crowther, 2006;

Dittrich & Duysters, 2007), with a particular focus on technology transfer and new product

development through partnerships with external stakeholders across the value chain (suppliers,

customers, partners). Thus, this research stream bridges R&D and technology management

literature with innovation and new product development literature.

Our analysis has also uncovered several research gaps that serve as directions for future

investigation. Based on this, we identify four fertile research avenues.

1. Develop a more comprehensive perspective of OI by including diverse levels of analysis

The firm perspective – The results of our review suggest that research has predominantly adopted

a firm-centric perspective to investigate OI. From the beginning, OI has been conceptualized as a

way for firms to open up their boundaries to leverage inflows and outflows of knowledge, to

boost internal innovation, and to expand markets for external exploitation of innovation

(Chesbrough, 2003c; Chesbrough et al., 2006; Gassmann & Enkel, 2006). Researchers have

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since had the tendency to adopt a firm-driven approach to investigate how the focal firm adopts

OI, conditions that enable this adoption, and how OI impacts performance (e.g., Dahlander &

Piezunka, 2013; Mortara & Minshall, 2011; van de Vrande et al., 2009).

The network perspective – Research on networks also predominantly focuses on how firms can

leverage external partners across the organizational value network through processes of

collaboration and alliancing (e.g., Chesbrough & Schwartz, 2007; Harryson, 2008; Huggins,

2010). Limited research appears to bring a systemic, network level focus to studying and

managing OI, where the entire collaborative network forms the level of analysis. We notice that

expansion of focus from the firm-level to the network-level is only beginning to emerge in OI

research over the last five years (e.g., Rampersad et al., 2010), and there is scope for more work

in this space. An interesting avenue for more research is in the inclusion of network learning.

The results of our textual analysis show that little research attention was given to organizational

learning processes (see Figure 5) in early OI research, despite some focus on the role of

information, knowledge (and other resource) exploitation and transfer across networks. More

recent research has revealed emerging attention to organizational learning processes (e.g.,

Chatenier et al., 2009); yet there is potential for a better understanding of the management of

these open and iterative learning processes across OI networks, and the bearing these may have

on OI performance. Our analysis further reveals that OI research strongly draws on absorptive

capacity literature to investigate knowledge inflows and outflows across networks (see Figure 2,

3 and 4). However, there seems to be little integration of OI research with network learning and

social network theories (note that the cluster of network scholars is distant within the co-citation

network in Figures 2 & 3, and the concept ‘social’ occurs in the periphery and is not strongly

connected to other concept/themes in Figure 4. A better integration of (social) network theories

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with mainstream OI research may lead to a better understanding of the role of social ties,

embeddedness of learning and innovation in collaborative networks.

The user perspective – Findings from the textual analysis indicate that little attention has been

paid on users as innovators in OI research. This is consistent with the results of the co-citation

analyses which showed that the cluster of user innovation scholars is distant and detached from

the core of the co-citation network, indicating that this research stream has not been fully

integrated with the mainstream OI research (see Figure 2 and 3). Very few scholars (e.g., West &

Gallagher, 2006) have made the conscious effort to connect OI research with aspects of user

innovation. Although interest in this area seems to have increased over the last five years (see

Figure 6), there is scope for more research on the role of users as innovators and the management

of the ensuing B2C relationships between the innovating firm and its users. This is consistent

with the suggestions of key user innovation scholars (e.g., Baldwin & von Hippel, 2011). It is

important to shift the level of analysis from the firm to the user, in order to understand the users’

motivation and behavior while co-innovating with firms, and to gain insights into the processes

of OI from the users’ perspective (e.g., Füller et al., 2009). A better integration of user

innovation concepts into OI literature can aid the creation of a more coherent body of knowledge

on how users can be leveraged and managed as external sources of innovation.

The community perspective – Our results also reveal that the role of communities in OI has

received relatively little research attention. This may be because it is mainly the user innovation

scholars who have have been interested in communities (e.g., Henkel, 2006; Lakhani & von

Hippel, 2003). Since our co-citation networks (Figure 2 and 3) reveal that the user innovation

research cluster is separate and less connected to the other clusters, the integration of research on

community-based innovation into mainstream OI research is also weak. The emerging interest in

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this space in the recent past is also mainly centered on OSS communities (see Figure 6) (e.g.,

Von Hippel & Von Krogh, 2006; Dahlander & Wallin, 2006). There is scope for further

investigation on how to engage other user communities and how to manage firm-hosted

communities (e.g., Ebner et al., 2009; Füller et al., 2008) to sustain community-based innovation

outcomes. In line with West & Lakhani (2008) and Fichter (2009), we see the need for defining

more clearly what an OI community is, identifying community-level constructs and looking at

communities (rather than firm/network) as the unit/level of analysis. Investigating the

phenomenon of OI from the perspective of non-firm actors such as communities serves to extend

the hitherto firm-centric approach to OI research. With an understanding of OI from the

perspective of communities, firms can better manage the OI process by aligning their practices

with those of their communities. This requires research to go beyond the traditional focus on

dyadic interactions between firms to study the one-to-many relationships between firms and

community participants. Investigating the many-to-many C2C relationships, iterative participant

interactions and behavior, and how these shape the learning and socio-cultural dynamics in OI

communities are also interesting areas for future research. Sociological and organizational

behavior theories such as ‘communities of practice’ (Brown & Duguid, 1991; Lave & Wenger,

1991) may be drawn to explore these aspects of community innovation (West & Lakhani, 2008).

2. Direct increased attention to open innovation business models and value capture

Our analyses reveal the need for more research on OI business models and value capture (note

the Business models and value appropriation area is in green color in Figure 4). This is

particularly important given Chesbrough’s (2003a, 2006a) emphasis on the centrality of both

business models and value capture to the concept of OI. Chesbrough & Appleyard (2007) has

also pointed out the importance of developing an open business strategy so as to derive full value

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from OI models. Recent research shows an increase in focus on studying the performance effects

of OI; yet focus on measurement of value capture through OI still has scope to improve (see

Figure 6). This is in sync with the findings of West & Bogers (2013) that research on business

models of OI is still nascent, and has hitherto focussed more on outbound as compared to

inbound OI, and value creation rather than value capture. As suggested by (Enkel et al., 2009),

there is a need for research to adopt a balanced focus on investigating value captured from

outside-in, inside-out and coupled processes of OI, as well as on creating customized business

models for each situation.

3. Enhance service focus and conceptualize ‘open service innovation’

There appears to be a lack of discussion of OI in the service context and the role of customer

centrality in OI in services. While collaborating with customers for new product ideas, design

and development was a core theme of research in early OI research, the focus on customers

seems to have waning in more recent research (see Figures 5 & 6). Moreover, OI in services is

not a particularly dominant topic of research in both time periods. With the increasing

importance of services in today’s economy, there is a need for more research in this space. This

echoes the recent notion of open service innovation (Chesbrough, 2011a, 2011b) that reinforces

that even manufacturing businesses within an increasingly commoditized marketplace need to

apply a service-oriented logic to innovation by collaborating with customers at all stages of the

innovation process, other than partnering with other value network entities. In this context, there

is scope to draw on service marketing theories, and in particular incorporate co-creation concepts

from the emerging service-dominant logic of marketing (SDL) (Lusch & Vargo, 2006; Vargo &

Lusch, 2004) for a better conceptualization and theorization of this concept within OI research.

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Integrating existing SDL literature into OI research can also benefit the proposed focus on B2C

and C2C research and address some of the issues raised.

CONCLUSION

In this study, we combined complementary bibliometric methods of network-based co-citation

analyses and text mining of 299 core articles published on OI to present a novel, systematic and

holistic review of the field. Through combining co-citation analysis and text mining, we are

better positioned to clearly ground the literature in theories and concepts as a step towards

developing a robust and integrated framework for the OI paradigm. Our results suggest that OI

research is connected with several mature fields ranging from absorptive capacity (Cohen &

Levinthal, 1990) to lead user innovation (von Hippel, 1988), lending it its diverse intellectual

roots. Yet, Chesbrough’s (2003c) seminal work forms the core foundation to the research

domain, indicating that it draws more from within than from across fields. There appears more

scope for better integration of other related theories with OI research. Our findings also reveal

three themes of OI research: Technology, Business models and Value Appropriation, and Users

and communities. Research-to-date has predominantly focused on the technology theme. Future

research opportunities include: integrating user and community perspectives to the hitherto firm-

centric approach of OI; and understanding OI in the context of services.

Our study is subject to limitations. We used the Scopus database to select publications

based on three search criteria: 1. Articles published in leading innovation and management

journals based on impact factors; 2. Articles that belong to the field of Business and Economics;

and 3. Articles that include the term ‘open innovation’ in its title, abstract and/or keywords. We

opted for this approach to make the sample as transparent as possible. However, our sample may

lack some contributions to OI research, including books such as Chesbrough’s (2003c) seminal

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book, papers published in journals outside our list, in other fields, and conference proceedings.

Finally, by focusing on the term ‘open innovation’, we leave out research on related constructs

such as ‘openness’. However, the focus of our research was to investigate the core concepts and

theoretical underpinnings of OI research in specific; articles that did not explicitly include this

search term may not want to be linked to this research domain.

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Table 1 Overview of journals (N = number of publications)

Rank N Outlets of focal publications N Outlets of references

1 40 Research Technology Mgt 88 R and D Mgt 2 30 R and D Mgt 87 Technovation 3 29 Int J of Technology Mgt 71 Research Policy 4 29 Research Policy 58 Int J of Technology Mgt

5 23 Technovation 41 Industrial Marketing Mgt

6 15 Tech Forecasting and Social Change 41 Technological Forecasting and Social Change

7 12 Technology Analysis and Strategic Mgt 40 J of Product Innovation Mgt

8 11 J of Product Innovation Mgt 37 Int J of Innovation Mgt 9 9 Innovation: Mgt, Policy and Practice 36 Technology Analysis and Strategic Mgt 10 8 California Mgt Review 35 European J of Innovation Mgt

11 8 Mgt Decision 34 Organization Science

12 7 MIT Sloan Mgt Review 33 Research Technology Mgt

13 6 Organization Science 28 Innovation: Mgt, Policy and Practice 14 5 Int Small Business J 28 J of Business Research 15 4 Industrial Marketing Mgt 26 J of Technology Mgt and Innovation

16 4 J of Business Research 25 Service Industries J 17 4 IEEE Transactions on Engineering Mgt 23 Int J of Technology Intelligence and Planning 18 4 European Mgt J 22 California Mgt Review 19 4 Creativity and Innovation Mgt 21 J of Engineering and Technology Mgt 20 3 Int J of Mgt Reviews 21 Industrial and Corporate Change 21 3 Strategic Mgt J 20 European Planning Studies 22 3 Harvard Business Review 18 Mgt Decision 23 3 J of Engineering and Technology Mgt 18 Long Range Planning 24 3 Mgt Science 18 Int J of Business Innovation and Research 25 3 Industry and Innovation 18 Int J of Entrepreneurship and Innovation Mgt

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Table 2 Publication statistics

Rank Citations Focal publications Rank Citations References

1 485 Chesbrough H, 2003a 1 175 Chesbrough H, 2003c

2 234 Huston L., Sakkab N., 2006 2 107 Cohen W. Levinthal D, 1990

3 218 Chesbrough H., Crowther A.K. 2006 3 96 Laursen K, Salter A, 2006

4 154 West J., Gallagher S. 2006 4 69 Chesbrough H, 2006

5 151 Perkmann M., Walsh K. 2007 5 57 Lichtenthaler U, 2008

6 147 Enkel et al.2009 6 56 Chesbrough H, Crowther A, 2006

7 146 Dodgson et al.2006 7 55 Chesbrough H, 2003a

8 142 Piller F.T., Walcher D. 2006 8 51 March J, 1991

9 134 Dahlander L., Gann D.M. 2010 9 49 Teece D, 1986

10 134 van de Vrande et al. 2009 10 49 von Hippel E, 1988

11 134 Chesbrough H.W., Appleyard M.M. 2007 11 48 Gassmann O, 2006

12 133 Henkel J. 2006 12 46 Chesbrough Vanhaverbeke W West J, 2006

13 127 Christensen et al.2005 13 42 Huston L, Sakkab N, 2006

14 119 Lichtenthaler U. 2008 14 41 Arora et al.2001

15 114 Chesbrough H.W. 2007 15 40 von Hippel E, 2005

16 102 Cooke P. 2005 16 39 Dodgson et al.2006

17 101 Fleming L., Waguespack D.M. 2007 17 39 West J, Gallagher S, 2006

18 99 Dittrich K., Duysters G. 2007 18 36 Teece et al.1997

19 98 Chesbrough H. 2003b 19 34 Zahra S, George G, 2002

20 93 Lichtenthaler U., Lichtenthaler E. 2009 20 30 Powell et al.1996

21 93 Chesbrough H. 2004 21 29 Chesbrough H, 2007

22 81 Jacobides M.G., Billinger S. 2006 22 29 West et al.2006

23 76 Leimeister et al. 2009 23 29 Yin R, 2003

24 73 Huizingh 2011 24 29 Enkel et al.2009

25 72 Chesbrough H., Schwartz K. 2007 25 28 Rivette K, Kline D, 2000

26 71 Dahlander L., Wallin M.W. 2006 26 28 Dahlander L, Gann DM, 2010

27 65 Kohler T., Matzler K., Fuller J. 2009 27 27 Christensen et al.2005

28 65 Terwiesch C., Xu Y. 2008 28 26 Nelson R, Winter S, 1982

29 65 Von Hippel E., Von Krogh G. 2006 29 26 Barney J, 1991

30 65 Kirschbaum R. 2005 30 26 Cassiman B, Veugelers R, 2006

31 61 Jeppesen L.B., Lakhani K.R. 2010 31 26 Eisenhardt K, 1989

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Figure 1 Growth in publications on open innovation

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Figure 2 Co-citation network

Note: To increase the readability we only show publications with more than 20 citations, a degree range >3 and a co-citation strength of >10. Publication size indicates number of citations received, connection between publications are co-citations linkages, and the darkness of these connections denotes the number of co-citations (darker = more co-citations).

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Figure 3

Dispersion of Open Innovation concepts

Note: To increase the readability we only show publications with more than 75 citations, a degree range >3 and a co-citation strength of >20. Publication size indicates number of citations received, connection between publications are co-citations linkages, and the darkness of these connections denotes the number of co-citations (darker = more co-citations)

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Figure 4: Complete sample

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Figure 5: Time period--2003-2008 (48)

Figure 6: Time period--2009-2013 (251)

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Figure 7: Conceptual papers (91)

Figure 8: Qualitative papers (93)

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Figure 9: Quantitative papers (127)