review wednesdays: the thank you economy - gary vaynerchuk
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Review Wednesdays: The Thank You Economy - Gary Vaynerchuk http://www.WorkWithLindsayHack.com Book review on Gary Vaynerchuk's book The Thank You EconomyTRANSCRIPT
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90 Day Video Challenge
Day 11www.WorkWithLindsayHack.com
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Gary Vaynerchuk is a genius! ● He took his parents small liquor store in New Jersey and created
WineLibrary.com which is a $60 million dollar business ● At the time, businesses were still faxing while Gary had an email list
and open rate most marketers would kill to have. ● He biggest claim is to market any business in the year we live in● He has used YouTube, Twitter, Facebook and beyond to build his
businesses into massive success● He is not afraid to go against the grain and will tell anyone who is being
an idiot “You’re an idiot” ● Visit his website for his whole story https://www.garyvaynerchuk.com
Book Review - The Thank You Economy - Gary Vaynerchuk
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His first book Crush It encouraged yonge, hungry entrepreneurs and small business owners to follow their passion (Go read it too)
His Books
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● is a solid, well researched advice for businesses of all sizes to recognize the power of lifetime customer value and “outcare” their competition
● Filled with case studies and accurate observations about the present and future of real-time business
The Thank You Economy
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1. All business leaders MUST think like small town shop owners
2. Allow personalities, heart and soul come through
3. If you have already experimented with social media & it didn’t work - either your product/service isn’t any good or you’re doing it wrong
Golden Nuggets to Take Away
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4. Social media is here to stay and you better get on board or get lost
5. If you are not passionate about what your company does to find fuel for conversations every day, for hours on end with as many people as possible, maybe you’re in the wrong business
Golden Nuggets
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6. If your view of social media is so tunnel-visioned that all you care about are the number of fans or retweets or views - you are missing the whole point
7. Invest in the relationship 8. Turn visitors into friends, friends into
buyers and buyers into advocates
Golden Nuggets
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9. Quality is much better than quantity Engage and RewardMake Deep Relationships
Take Business as Passion, Live It Don’t be Short-Sighted Be True
Golden Nuggets
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10. Instill the right culture “I care more about my employees then I do about my customers, and I care more my customers than I do breathing” (pg 91)
Golden Nuggets
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“Use social media campaigns to create an opportunity for engagement, not to force it”“Simple talk, and listen” (pg 139)
Golden Nuggets
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Chapter 6 - I’m on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball
Real Life Examples
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Had some great campaigns but then dropped the ball - Bought once and never returned. They didn’t respond or engage after - No lifeTime value They didn’t follow up and lost fans #fail “When you invite 80,000 people into your universe and then never talk to them again”
Old Spice
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1. Subscribe to my YouTube Channel - You do not want to miss a single video over these
90 days.2. Head over to my website: www.
WorkWithLindsayHack.com and subscribe to my email list. - You will get my free video gift as well as a some
great info to help you be successful in your online business
What do you need to do?
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www.WorkWithLindsayHack.com
3. Connect with me on Social Media