review of surveys 10-2015 (11)

Internal Report of Survey Results

Findings for Segments of Annual Members, Life Members,and Non-Members

On the Topics of Communications, Events, Benefits,Membership, Demographics, and Non-Member Specific

Data

In Collaboration with Information fromAlumni Association website and e-mail statistics

andAlumniAccess.com's "The Ultimate Collection of Statisticsfor Alumni Membership, Giving and Engagement -- 2015

Update"

Overall Survey Segment Information

Annual Member SurveySent to 2,277 e-mail addresses

882 opens (38%)

Life Member SurveySent to 1,505 e-mail addresses

667 opens (44%)

Non-Member SurveySent to 35,733 e-mail addresses

3,943 opens (11%)

1

Communication Outlets

Across all segments, people prefer e-mail the most to receive communications from the University.

Both UTSA and the Alumni Association fulfill this preference by using e-mail the most frequently to reach annual members, lifemembers, and non-members.

The order in which annual members, life members, and non-members* most frequently hear about both UTSA and AlumniAssociation events is:

1) E-mail2) Facebook3) Website4) Friends5) Other (common answers included direct mail and not hearing about events in general)6) Twitter

*The only exception to this list is that non-members hear about events from friends more than the website.

In all segments, people received more communications about Alumni Association events than UTSA events, no matter the typeof communication. Even so, a higher percentage of annual members, life members, and non-members attend UTSA eventsthan Alumni Association events.

Communication Frequency

Annual members, life members, and non-members all prefer receiving communications from the Alumni Association once amonth the most, followed by 2-3 times a month. In comparison, the Alumni Association sends an average of 15.8 e-mails permonth.

Importance of Communication Channels

Annual members, life members, and non-members* ranked the types of communications that the Alumni Association offers interms of importance, with 1 being most important and 6 being least important:

1) Events2) Benefits3) Newsletters4) Legislative5) Research6) Travel

*The only exception is that non-members placed "Research" ahead of "Legislative."

Alumni Association Website

About 3/4 of annual members and life members have visited the website in the past 12 months, while 38% of non-membershave also visited the website.

Since January 1, 2015, the most visited pages of the website have been:

1) Event Calendar2) Diploma Dash3) Scholarship Program4) UTSA Ring5) Join the Association

Alumni Association Services

Annual members, life members, and non-members ranked the various activities the Alumni Association offers in terms ofimportance. All three segments listed "Advocating for UTSA" and "Scholarships to Students" as the most important activites.

Communications Key Takeaways

2

Response Analysis

Across all segments, people prefer e-mail for University communications.

The "Other" results mainly included online resources, such as Instagram, LinkedIn, websites, and RowdyTalk.com.

Looking at the types of communications used on page 4, segments mainly receive communications from both UTSA and theAlumni Association through their preferred type of communication, e-mail.

Comparison to AlumniAccess.com Statistics

78% of associations report that e-mail is their most effective marketing channel.

How do you prefer to receive information from your alma mater? Please check all that apply.

3

How do you hear about Alumni Association events?

How do you hear about "UTSA" Events?

4

"Other" Response Analysis

The most common "Other" answers given for communications for UTSA events were that people heard about eventsthrough direct mail, on-campus resources, and that they don't hear about events.

The most common "Other" answer given for Alumni Association events communications was "Mail" (as in direct mail).More "Other" answers included RowdyTalk.com and that they don't receive any notifications.

Comparison of Responses

By far, e-mail is the primary way segments learn about upcoming events for both UTSA and Alumni Associationevents.

Across all segments, people receive more communications about Alumni Association events than UTSA events; everysegment in every category for Alumni Association events had a higher response count than the corresponding count inUTSA events.

Though people receive more communications about Alumni Association events, a higher percentage of the segmentsattend UTSA events than Alumni Association events (page 13).

Analysis of "How do you hear about "UTSA" events" and "How do you hear about Alumni Association events"(page 4)

5

The most common answer among all three segments is to receive communications once a month, followed by 2-3times a month.

Comparison to Alumni Association E-mail Statistics

Looking at just one form of communication, e-mail, the Alumni Association send an average of 15.8 e-mails per month.

A newsletter might be the best way to consolidate information into fewer e-mails to better satisfy segments. On page 7,newsletters rank as the third most important type of communication to each segment.


A typical membership organization will send an average of 4.3 e-mails per week to its members.

How often do you feel it is appropriate to receive communications from the Alumni Association?

6

Annual Members

Events Benefits Newsletters Legislative Research Travel

4.17 3.93 3.63 3.49 3.47 3.38

Choice

Average Value

Life Members

Events Benefits Newsletters Legislative Research Travel

4.22 3.86 3.78 3.50 3.48 3.14

Choice

Average Value

Non-Members

Events Benefits Newsletters Research Legislative Travel

3.89 3.74 3.61 3.55 3.41 3.24

Choice

Average Value

This table lists the average response for each type of communication, broken down by segment. The numeric valuescorrespond to the following text:

1 = Very Unimportant2 = Unimportant3 = Neither Important nor Unimportant4 = Important5 = Very Important

All three segments ranked the choices in the same order, with one exception: non-members considered "Research"more important than "Legislative" matters.

"Events" is the only choice to have reached an average response of "Important" for both types of Alumni Associationmembers.

Please rank the importance of each type of communication.

7

About three quarters of annual and life members visit the Alumni Association website. Almost 40% of non-membersvisit the website, too, making it prime real estate to attract and engage with potential members.

Website Statistics Since 1/1/2015

Overall, the top five visited web pages from the Alumni Association website are:

Event Calendar: 144,662 page viewsDiploma Dash: 15,562 page viewsScholarship Program: 12,324 page views UTSA Ring: 11,902 page viewsMembership Join: 11,015 page views

Have you visited the Alumni Association website in the last 12 months?

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Annual members find "benefits/discounts" more important compared to life members and non-members.

Life members find "volunteer opportunities" "hosting alumni events," "scholarships to students," and "advocating forUTSA" more important compared to annual members and non-members.

Non-members find "networking opportunities" more important compared to annual members and life members.

Please rank the importance of the following activities that your Alumni Association provides.

This graph looks at importance between segments for each type of activity.

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Annual Members

Advocating for UTSA 4.24Scholarships to Students 4.18Benefits/Discounts 4.07Hosting Alumni Events 4.02Networking Opportunities 3.86Volunteer Opportunities 3.85

Question Average Value

Life Members

Advocating for UTSA 4.34Scholarships to Students 4.24Hosting Alumni Events 4.05Benefits/Discounts 3.92Networking Opportunities 3.87Volunteer Opportunities 3.86


Non-Members

Advocating for UTSA 4.05Scholarships to Students 4.05Networking Opportunities 3.91Benefits/Discounts 3.90Volunteer Opportunities 3.75Hosting Alumni Events 3.72


Across all three populations, "advocating for UTSA" and "scholarships for students" are the most important activities.These two activities are followed in importance by "benefits/discounts" and "hosting alumni events" for annual and lifemembers.

"Hosting alumni events" falls to the bottom of importance for non-members, which is surprising because non-membersranked "events" as the most important type of communication on page 7.

This table looks at rankings of activities within each segment.


Please rank the importance of the following activities that your Alumni Association provides.

10

Event Frequency

Annual members prefer events once a month, while life members and non-members prefer events every other month.

Currently, the Alumni Association averages 4.08 events per month, or roughly one per week.

Event Attendance

67% of annual members, 65% of life members, and 32% of non-members have attended a UTSA event in the past 12months.

55% of annual members, 58% of life members, and 14% of non-members have attended an Alumni Association event in thepast 12 months.

Across the board, a larger percentage of each segment has attended a UTSA event than has attended an AlumniAssociation event in the past 12 months.

UTSA Events - Attendance

The most attended event for all segments was "Athletic Events," with total attendance ranging from 63% (annual members)to 28.4% (non-members).

The least attended event for all segments was "Party on the Paseo," with total attendance ranging from 9.4% (annualmembers) to 5.6% (non-members).

UTSA Events - Satisfaction

All segments were most fully satisfied with "Athletic Events," with satisfaction levels ranging from 83.8% (life members) to78.2% (non-members).

Annual members and non-members were the least fully satisfied with "Networking Events," and life members were least fullysatisfied with "BestFest."

Alumni Association Events - Attendance

The most attended event for all segments was "Roadrunner Station," with total attendance ranging from 46.9% (lifemembers) to 8.1% (non-members).

The least attended event for non-members and life members was the "New Grad Mixer" and the "Ring Ceremony" for annualmembers.

Alumni Association Events - Satisfaction

The three segments differed in the events they were most fully satisfied with. Annual members were most fully satisfied with"Alumni Gala," life members with "Diploma Dash," and non-members with "Ring Ceremony."

Annual members and life members were least fully satisfied with the "New Grad Mixer," and non-members were least fullysatisfied with the "Ring Ceremony."

Event Importance

All segments listed "Roadrunner Station" as the most important event to them, and both sets of members listed "DiplomaDash" as the second most important event.

The "New Grad Mixer," "Birds Up Breakfast," and "Golf Tournament" continuously turned up in the bottom four in terms ofimportance for all segments.

Event Suggestions

When asked what events they would like the Alumni Association to host, five words frequently showed up in all segments'responses: "Social," "Mixer," "Games," "Football," and "Networking"

Events Key Takeaways

11

Annual members prefer events once a month, while life members and non-members prefer events every other month.

Currently, the Alumni Association averages 4.08 events per month, or roughly one per week.

How often would you like to see the Alumni Association hosting events?

12

Across all three segments, a larger percentage participated in UTSA events compared to Alumni Association events.

However, on page 4, results showed that people received more notification of Alumni Association events than UTSAevents.

Have you participated in any "UTSA" events in the last 12 months?

Have you participated in any Alumni Association events in the last 12 months?

13

Annual MembersMost attended event: Athletic Events (63.0% of segment attended)Least attended event: Party on the Paseo (9.4% of segment attended)

Life MembersMost attended event: Athletic Events (62.6% of segment attended)Least attended event: Party on the Paseo (7.8% of segment attended)

Non-MembersMost attended event: Athletic Events (28.4% of segment attended)Least attended event: Party on the Paseo & Speaker Series (5.6% of segment attended)

Attendance Analysis for UTSA Events

Total Attended = Count of survey-takers who responded that they attended the event

Active Attendees = All of the survey takers who responded that they attended a UTSA event on page 13

% Attended of Active Attendees = The percentage of active attendees who attended that certain event

Total % Attended = The percentage of survey takers out of the entire segment who attended that event

Please rank your satisfaction with any of the following "UTSA" events you have attended within the last 12months.

14

Annual MembersMost fully satisfied: Athletic Events (82.8% satisfied)Least fully satisfied: Networking Events (28.6% satisfied)

Life MembersMost fully satisfied: Athletic Events (83.8% satisfied)Least fully satisfied: BestFest (38.9% satisfied)

Non-MembersMost fully satisfied: Athletic Events (78.2% satisfied)Least fully satisfied: Networking Events (31.3% satisfied)

Satisfaction Analysis for UTSA Events

Please rank your satisfaction with any of the following "UTSA" events you have attended within the last 12months.

15

Annual MembersMost attended event: Roadrunner Station (46.1% of population attended)Least attended event: Ring Ceremony (3.6% of population attended)

Life MembersMost attended event: Roadrunner Station (46.9% of population attended)Least attended event: New Grad Mixer (5.6% of population attended)

Non-MembersMost attended event: Roadrunner Station (8.1% of population attended)Least attended event: New Grad Mixer (1.0% of population attended)

Attendance Analysis for Alumni Association Events

Total Attended = Count of survey-takers who responded that they attended the event

Active Attendees = All of the survey takers who responded that they attended an Alumni Association event on page 13

% Attended of Active Attendees = The percentage of active attendees who attended that certain event

Total % Attended = The percentage of survey takers out of the entire segment who attended that event

Please rank your satisfaction with the events you attended within the last 12 months.

16

Annual MembersMost fully satisfied: Alumni Gala (86% satisfaction)Least fully satisfied: New Grad Mixer (42.9% satisfaction)

Life MembersMost fully satisfied: Diploma Dash (81.3% satisfaction)Least fully satisfied: New Grad Mixer (31.3% satisfaction)

Non-MembersMost fully satisfied: Ring Ceremony (77.8% satisfaction)Least fully satisfied: Birds Up Breakfast (27.3% satisfaction)

Satisfaction Analysis for Alumni Association Events

Please rank your satisfaction with the events you attended within the last 12 months.

17

Annual Members

Roadrunner Station Tailgate 4.63Diploma Dash 5K 4.32Homecoming 4.25Alumni Gala 4.00Ring Ceremony 4.00Other (please specify) 3.91New Grad Mixer 3.86Monthly Mixer 3.83Birds Up Breakfast 3.59Golf Tournament 3.55


Life Members

Roadrunner Station Tailgate 4.45Diploma Dash 5K 4.29Alumni Gala 4.24Homecoming 4.23Other (please specify) 4.15Ring Ceremony 4.10Monthly Mixer 4.09Birds Up Breakfast 4.05Golf Tournament 4.04New Grad Mixer 3.61


Non-Members

Roadrunner Station Tailgate 4.37Other (please specify) 4.33Homecoming 4.19Diploma Dash 5K 4.11Ring Ceremony 4.08Monthly Mixer 4.00Alumni Gala 3.69New Grad Mixer 3.55Golf Tournament 3.40Birds Up Breakfast 3.36


Annual Members

Game 4Parade 4River 4Alumni 3Hockey 2

View More

Other (please specify)Word Count

Life Members

Events 7Christmas 4Party 3Community 3Alumni 3

View More


Non-Members

Football 4Game 4Meet 2Mixer 2Utsa 1

View More


Please rank the importance of the events you attended that were hosted by the Alumni Association.

All segments listed Roadrunner Station as the most important event to them, and both sets of members listed DiplomaDash as the second most important event.


The following table analyzes the most frequentwords used in the text responses for "Other"

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Annual Members

Events 70Alumni 34Social 21Mixers 20Games 18Football 17Networking 13Tailgate 13Meet 12Community 11

View More

Text EntryWord Count

Life Members

Events 75Alumni 32Mixers 24Games 17Football 17Socials 15Tailgate 13Utsa 11Attend 10Networking 10

View More


Non-Members

Events 118Social 34Mixers 34Alumni 30Networking 26Sporting 23Games 21Football 19Family 17Live 15

View More


Five relevant words that appeared on the top 10 most frequent comments for all segments included: "Social," "Mixers,""Games," "Football," and "Networking."

"Networking" appeared more frequently on non-members' list than annual and life members. This result is in line withits rank as a higher importance activity to non-members (rank #3) on page 10 than to annual and life members (ranks#5 and #5 respectively).

What types of events you would like for the Alumni Association to host?

The following table counts the most frequently used words in the text response for this question.

19

Benefit Usage

Only 1/3 of both annual and life members have used benefits of their Alumni Association memberships.

Benefit Awareness

For each benefit presented, a minimum of 25.9% of annual members were unaware of the benefit.

For each benefit presented, a minimum of 25.5% of life members were unaware of the benefit.

Both annual members and life members were most unaware of the "UPS" benefit (71.6% unaware and 66.7%unaware, respectively).

Annual members were most aware of "UTSA Library Access," with a 25.9% unawareness rate

Life members were most aware of the "Hotels" benefit, with a 25.5% unawareness rate

Benefit Satisfaction

Annual members were most fully satisfied with the "UTSA Library Access" benefit (53.5% fully satisfied)

Life members were most fully satisfied with the "Institute of Texan Cultures" benefit (36.4% fully satisfied)

Both annual members and life members were most fully dissatisfied with the "Life Insurance" benefit (5.5% dissatisfiedand 11.5% dissatisfied, respectively)

Benefit Recommendations

When asked what additional benefits they would like to see, all three segments most frequently used the word"discounts" in their responses.

Membership Dues

When asked how they felt about the price of membership dues, the vast majority of both annual members and lifemembers said that dues were "Just Right."

Benefits & MembershipKey Takeaways

20

Importance of Benefits

Only 1/3 of both annual and life members have used benefits of the Alumni Association, even though benefits areranked by members as the second most important type of communication they want (page 7).

Benefits are also ranked as the third most important Alumni Association activity by annual members and fourth mostimportant by life members (page 10).

Issues with Benefits Awareness

At least 25.9% and as many as 71.6% of annual members were not aware of each benefit on page 22.

At least 25.5% and as many as 66.7% of life members were not aware of each benefit presented on page 22.

Have you used any of the benefits that the Alumni Association provides to its members? Including but not limitedto: discounted admission to alumni events, hotels, extended education classes at UTSA, graduate prep courses,insurance (auto, home, health, and life)?

21

Annual MembersMost Aware Of: UTSA Library Access (25.9% unaware)Most Unaware Of: UPS (71.6% unaware)Most Fully Satisfied With: UTSA Library Access (53.5% satisfied)Most Fully Dissatisfied With: Life Insurance (5.5% dissatisfied)

Life MembersMost Aware Of: Hotels (25.5% unaware)Most Unaware Of: UPS (66.7% unaware)Most Fully Satisfied With: Institute of Texan Cultures (36.4% satisfied)Most Fully Dissatisfied With: Life Insurance (11.5% dissatisfied)

This analysis breaks down the percentage of members who did not know about a benefit and the satisfaction levels ofthose who did know about the benefit.

Please rank your satisfaction with UTSA Alumni benefits.

22

Annual Members

Discounts 45Utsa 11Alumni 9Restaurant 8Travel 7Benefits 6Local 5Bookstore 5Tickets 5Football 5

View More


Life Members

Discounts 40Utsa 18Alumni 18Events 11Benefits 9Parking 6Bookstore 6Hotel 6Campus 5Membership 5

View More


Non-Members

Discounts 31Alumni 19Benefits 13Na 9Utsa 9Football 9Events 7Game 7Travel 6Good 5

View More


Notably, mentions of "discounts" tops all three populations' word counts. This result suggests that, regardless of thecurrent discounts in place, alumni want more discount-related benefits added to membership.

Another avenue to fulfill alumni's desires for more "discounts" would be to increase awareness of the current benefitsand discounts in place, since a full 2/3 of both annual and life members have not used membership benefits (page21).

What additional benefits would you like to see added to the Alumni Association membership?

This table counts the most frequent words used in the text response to this question.

23

If the Alumni Association were to raise dues, it might upset the vast majority of annual and life member segments.


27% of associations intend on raising the cost of dues next year.

With reference to Alumni Association dues, both Annual ($40 single, $60 joint) and Life ($750 single, $1000 joint)dues are

24

Children & Marital Status

A larger percentage of non-members, compared to annual members and life members, are single and do not havechildren.

Family Ties to UTSA

A larger percentage of both annual members and life members have family members that have attended or graduatedfrom UTSA compared to non-members.

Miscellaneous Information

When asked if the Alumni Association could use their information to update their alumni records, non-members werethe most willing segment, with 68% responding "yes."

When all the segments were asked if they would like to be contacted to further discuss membership in the AlumniAssociation, non-members were the most willing with 27% answering "yes," and life members were the least willing,with 13% answering "yes."

When asked if they would like to be contacted to discuss getting more involved in alumni activities, annual membersand non-members were the most willing, with 27% answering "yes," while 22% of life members answered "yes."

Top 3 Family Ties to UTSA

Annual Members: Sibling, Child, Spouse (from"Other")

Life Members: Sibling, Spouse (from "Other"),Child

Non-Members: Sibling, Spouse (from "Other"),Cousin (from "Other")

In all three segments, siblings and spouses werecommonly UTSA graduates/attendeesthemselves.

DemographicsKey Takeaways

Which Family Member Has Attended/Graduated from UTSA?

25

A larger percentage of non-members, compared to both annual and life members, are single and do not havechildren.

What is your marital status?

Do you have children?

26

A larger percentage of both annual and life members have more family that has attended or graduated from UTSAcompared to non-members.

Do you have other family members that have attended or graduated from UTSA?

27

Top 5 in "Other" Category

Annual Members: Spouse/Wife/Husband (39), Cousin (18), Relative In-Law (13), Brother (5), Niece (5)Life Members: Spouse/Wife/Husband (56), Cousin (21), Relative In-Law (19), Nephew (11), Niece (10)Non-Members: Spouse/Wife/Husband (59), Cousin (41), Relative In-Law (15), Nephew (14), Niece (8)

Top 3 Total Results

Annual Members: Sibling (68), Child (67), Spouse/Wife/Husband (39)Life Members: Sibling (68), Spouse/Wife/Husband (56), Child (31)Non-Members: Sibling (111), Spouse/Wife/Husband (59), Cousin (41)

To all three segments, siblings and spouses were commonly UTSA graduates/attendees themselves.

Please check the box to indicate which family member has attended/graduated from UTSA (check all that apply).

28

Would you like us to use the information you provided to update your alumni record?

Would you like to be contacted to discuss how you could become more involved with alumni activities?

Would you like to be contacted to discuss your membership in the Alumni Association?

29

Contact with UTSA Alumni

2/3 of non-members keep in contact with other UTSA alumni, mainly through work relationships and socialrelationships.

Non-Member Questions OnlyKey Takeaways

Select all the ways in which you are open to giving back to your alma mater.

Some of the top words used in"Other" answers included "time,""financial," "cost," and "busy."

Reasons for Not Joining the Alumni Association

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Work 31Friends 7Social 5Workers 5Family 5Alumni 4Facebook 3Contact 2Email 2Events 2

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Text Frequency CountWord Count

Response Analysis

A full 2/3 of alumni keep in contact with other UTSA graduates, most commonly through work and social relationships.The Alumni Association can capitalize on these ties to UTSA by connecting with alumni at their workplaces, such asthrough mixers.


These relationships should work in the Alumni Association's favor, as 48% of organizations report that word-of-mouthrecommendations are their most effective tool to recruit new members.

Do you keep in contact with other UTSA Alumni?

Through what group(s) or organization(s) did you get to know these alumni?

31

Time 23Member 14Join 13Dues 12Financial 11Cost 10Renewed 9Events 9Lack 8Busy 8

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OtherWord Count

"Lack of Perceived Value" was the most common answer among alumni when asked why they had not joined theAlumni Association. One way to increase value is to lower price - however, the analysis on page 24 suggests that theprice of membership does not need to change. The Alumni Association should increase the value of the membershipto non-members through other avenues than price.

It's also worth noting that 3 of the top 6 "Other" answers involve finances - "dues," "financial," and "cost."


33% of associations cite their biggest challenge to growing their membership is the "difficulty in communicating (the)value" of being a member.

Please share your reason for not joining the UTSA Alumni Association.

32

Time 2Donation 2Ticket 2Financial 2Future 2Advocate 2Unsure 1Miles 12400 1Retiring 1

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OtherWord Count

It's interesting that non-members support volunteerism as a form of giving back the most, while on page 10, non-members ranked volunteer opportunities as the second-least important activity that the Alumni Association provides.

The difference might be that non-members may be open to volunteering at UTSA, but not for other causes with theAlumni Association (such as Habitat for Humanity). The Alumni Association may need to look at volunteer opportunitieswithin UTSA (such as steps to beautify the campus) to attract alumni.

Are you open to giving back to your alma mater in any of the following ways? Please check all that apply.

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review of surveys 10-2015 (11)

Documents