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Revenue Strategies in Rural Health Clinics- Making the Most of Your Resources and Time Deborah Holzmark Senior Manager Physician Services Consulting Group Dixon Hughes PLLC [email protected] 1

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Page 1: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Revenue Strategies in Rural

Health Clinics- Making the Most

of Your Resources and Time

Deborah HolzmarkSenior Manager

Physician Services Consulting Group Dixon Hughes PLLC

[email protected]

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Page 2: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Agenda• Why is it getting so hard?

• Making the Most if It – Patient Collections and Time of Service Collections

– Managed Care Contracts

– Provider Production and Compensation

– Coding– Coding

– Technology

– Work Flow

• Motivation Guidance

• Questions to ask….

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Page 3: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Why?

• Market Consolidation

– Fewer payors = less competition

– Lowering of the reimbursement bar

• Managed Care Maturation

– Added complexities– Added complexities

– Medicare Advantage Plans

• Reimbursement Deterioration

– Changing edits

– Lower flat reimbursements

• Limited revenue enhancement opportunities

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Page 4: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

35%

40%

30%

35%

40%

45%

All small firms (3-199

workers)

All firms

Percent of insured workers with a

deductible of $1,000 or more for single

coverage

4

16%

21%

10%12%

18%

22%

6%8% 9%

13%

0%

5%

10%

15%

20%

25%

2006 2007 2008 2009

All large firms (200 or more

workers)

Page 5: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Uncollected Patient Balances• Why are all these dollars being written off?

(by each physician)

– Uncollected Copays

– Uncollected Coinsurance

– Deductibles for surgeries

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– Deductibles for surgeries

– No Coverage

– ER call cases

– Timely Filing

– No Authorization

– Many $$$ were from patients WITH insurance

Page 6: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Unexpected Adjustments

$40,000

$50,000

$60,000

$70,000 $66,175

Unexpected Adjustment Comparison Source : January - June 2009 Billing Manager Report

Adds up to an estimated $100,000 in lost revenue over one year

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$-

$10,000

$20,000

$30,000

$40,000

Timely Filing Uncollectible Deceased/no

est.

Small Debt No Auth. BC Indigent Provider Not

Cred.

$22,453

$7,871$6,194 $6,000 $3,149 $2,924

Page 7: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Time of Service Collections

• Why is this so important to track?

– Medical Bills – bottom of the priority list

• Folks will first pay the essentials

– “Wealth Without Risk” by Charles Givens

• Page 21-22 – don’t pay your medical bills – interest free

– Patients feel it is a RIGHT not a privilege

– Consumer Driven HealthCare

– We enable this behavior

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Page 8: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Time of Service Collections

• Most practice AR is patient responsibility =

about 50% over 120 days and older

– Old payment plans

– No statement accounts

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– No statement accounts

– The “black hole”

• The longer it ages…the less likely we will ever

collect

• The “best” collect payment at time of service

75%-90% of the time…

Page 9: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Real Time Claim Adjudication

• Just imagine…

– Adjudicating a claim at the time of service

– Handing the patient their EOB at check out

– Collecting their responsibility– Collecting their responsibility

– Never shows up on the AR

– No letters or phone calls

– No statements

– Patients & Staff are happier

Page 10: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Trend your TOS Efforts

$100,000

$110,000

$120,000

$130,000

Comparison Time of Service CollectionsSource: PM Reports

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Prior Period 2007 Current Period 2008 Linear (Current Period 2008)

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Page 11: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Claims Management Benchmarks

Submission

• Daily

• Electronically at least 90%

• Charge Entry –

Lag Times

• Charge Entry –Submission < 72 hours

• Service to Charge Entry < 48 hours

Denials

• < 5% on 1st

submission

• Appeals Filed within 5 days of posting

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Claims

Management

The Physician Billing Process: 12 Potholes to Avoid in the Road to Getting Paid 2009 Edition Walker, Woodcock, Larch & MGMA Best Practice Survey 2008

Page 12: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Claims Management Benchmarks

Scrubbing

• All Claims

• Verify Eligibility 90%

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QA Audit

• 5% per team member per month

Missing Charge Audit

• 10% of claims per month

Claims

Management

Page 13: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

AR Aging

• AR Aging Buckets – look at by Payor

– What does it tell you?

• If your dollars are aging in a consistent manner comparable to peers

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comparable to peers

– What impacts this number?

• System aging parameters

• Collections Activities

• Bad Debt

• Payor Delays

• Appeals

Page 14: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

AR Aging

71%

53%

72%

50%60%70%80%

Benchmark Comparison A/R AgingSource: PM Reports & MGMA Better Performers Survey 2008

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12%5% 3% 7%

33%

6% 5% 3%7% 5% 4%

13%

0%10%20%30%40%50%

0-30 31-60 61-90 91-120 120+

Benchmark Aug 2006 April 2008

Page 15: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Managed Care Contracts

• Many practices sign what

comes across the desk

• Most do not renegotiate

annually – and this hurts us ALL annually – and this hurts us ALL

• Large majority do not have fee schedules

loaded – how plans make millions…..

• You would be surprised at how many practices

have charges below fee schedules…

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Page 16: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Payor Report Card

Gross Collections Adjusted Collections AR Days AR 120+

% Payor Mix

Current

% Payor Mix

Prior

Period

Hassle

Factor

(A-F)

Payer 1 38% 115% 42 10% 17% 12% C

Payer 2 36% 69% 79 35% 1% 1% D

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Payer 2 36% 69% 79 35% 1% 1% D

Payer 3 29% 97% 56 22% 2% 3% D

Payer 4 51% 85% 51 18% 13% 17% C

Payer 5 32% 84% 40 9% 3% 3% C

Payer 6 18% 105% 63 8% 61% 61% B

Page 17: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Production and Compensation

• Perception and Reality

– I am working harder than I did last year! Benchmark Comparison

Net Charges Per Physician

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$4,261,499

$5,477,642

$4,277,944

$-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

MGMA Estimated Total 2008 Annualized 2009

Page 18: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Production and Compensation

• Scheduling – Have their been changes in scheduling templates?

– Has EMR implementation impacted scheduling?

– How long until the next available appointment for a new – How long until the next available appointment for a new

patient?

– How long until the next available appointment for an

existing patient?

– What are the parameters for closing to new patients?

– How do you deal with urgent needs?

– What are the hours of availability?

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Page 19: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Production and Compensation

• Incentive aligned?

– Equal shares

– “eat what you kill”

– Modified “eat what you kill” – Modified “eat what you kill”

– Straight production/RVU/other methods

• The changing model- lifestyle over income

• Compensation and part time physicians

• Compensation and nearing retirement physicians

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Page 20: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Coding

• Since 1996 Centers for Medicare & Medicaid

Services (CMS) has implemented several

initiatives to prevent improper payments

before the claim is processed. The overall goal before the claim is processed. The overall goal

of CMS’ claim review programs are to reduce

payment error by identifying and addressing

billing error concerning coverage and coding

made by providers

• This is just the beginning…

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Page 21: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Coding

• May 2008 Medicare FFS Payments Report-

Shows that 3.7% of Medicare dollars paid did

not comply with one or more Medicare not comply with one or more Medicare

coverage, coding, billing or payment rules.

This equates to $10.2 billion in Medicare

overpayments and underpayments annually

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Page 22: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Coding

• The old and new faces of government audits:

• RAC- Recovery Audit Contractors

• CERT- Comprehensive Error Rate Testing

• Carrier/FI- Medical Records Reviews • Carrier/FI- Medical Records Reviews

• Pre-Payment Reviews- National Correct

Coding Initiatives, Medically Unlikely Events

• MICs- Medicaid Integrity Contractors

• Private Payors- Fraud and Abuse Units

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Page 23: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Coding

• Moving from reactive to proactive

– Your risks have increased significantly!

– Internal data audits

– Internal documentation audits – Internal documentation audits

– Internal billing audits

– Strong billing policies and procedures

– Peer review and response to offenses

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Page 24: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Coding

• Medicare CERT appeals

– The never ending history

– LCD issues

– Medical Necessity trumps all – Medical Necessity trumps all

– Where oh where are the records?

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Page 25: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Technology

• EMR and the stimulus package

– Costs versus benefits

– “meaningful use”

– True process change versus EMR dump – True process change versus EMR dump

– The real costs associated with EMR

– Moving rapidly into the second phase of utilization

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Page 26: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Technology

• PM Systems

– Reporting capabilities

– Reporting expertise

– Can you truly manage without data? – Can you truly manage without data?

– The Training Soapbox

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Page 27: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Workflow

• The copier story

• The long long walk • The long long walk

• The segregated pods

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Page 28: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Workflow

• The big opportunities, can you find them?

– Live the experience!

– Moving resources to the patient – pushing not

pulling pulling

– Touching things once

– Everything at my fingertips

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Page 29: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Motivation Guidance

• Incentive Plans

– Statistics?

– Who is included?

– How much $?– How much $?

– How often?

– Other ideas?

– The best things in life are….

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Page 30: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Questions to Ask….

• What are your “unexpected adjustments” and what would they represent if you could turn them into $$

• What are your most common denials? Do you know your denial rate?

• Can you verify eligibility electronically?• Can you verify eligibility electronically?

• Are your fee schedules loaded?

• How much are you collecting at TOS?

• Is your financial policy clear and provided to the patient?

• How do you handle discounted/free services? Is it consistent?

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Page 31: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Questions to Ask….

• Ask your staff – “How do you know if you are doing a

‘good job’?”

• How much are you recovering from your collection

agency?

• What are the most common reasons you turn things • What are the most common reasons you turn things

over to collections?

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Page 32: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Questions to Ask…

• Where is production today compared to this time

last year? Do I understand what is

positively/negatively impacting this?

• What is my biggest risk in a coding audit? Do my

providers really understand the rules?

• What is the best way I am using technology?

• What is my biggest challenge in technology?

• When was the last time my staff had training on the

PM system?

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Page 33: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Questions to Ask…

• Does our floorplan and workflow

support/improve patient satisfaction?

– Provider satisfaction?

– Limit the steps patients make? – Limit the steps patients make?

– Limit the steps staff makes?

– Provide privacy?

– Make the staff and providers more efficient?

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Page 34: Revenue Strategies in Rural Health Clinics-Making the Most ...adph.org/ruralhealth/assets/RevenueStrategies.pdf• If your dollars are aging in a consistent manner comparable to peers

Questions?

Deborah Holzmark, RN, MBA, CPHQ,

MCS-P, CMPE MCS-P, CMPE

[email protected]

828.775.3687

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