THE ROAD TO:EDUCATION. EMPOWERMENT. OPPORTUNITY. CHANGE

Low Expense – High ROI

Revolution Racing is seeking additional partners to invest $400,000 per season for primary sponsorship of one of NASCAR’s most important initiatives.

Partners will realize the tremendous reach of Revolution’s sponsorship and will be responsible for the elevation of some of the most talented and diverse drivers in NASCAR history.

Partnership Benefits

• Traditional sports marketing benefits• Brand exposure to more than 1 million

television views weekly• At-track hospitality and fan integration with

approximately 560,000 fans annually• Strong media platform

• Socially responsible diversity messaging• Brand alignment with several of the world’s

strongest brands and images• Non-traditional outreach and direct-to-consumer

contact with more than 1 million potential customers through NASCAR’s Fueling Dreams Tour

Additional Partner Benefits

Revolution Racing fields teams in the NASCAR Camping World Truck Series, the NASCAR K&N Pro Series East and the NASCAR Whelen All-American Series.

Primary sponsorship of Revolution Racing’s NASCAR Camping World Truck Series team also includes a full-season primary sponsorship of one NASCAR K&N Pro Series team and one NASCAR Whelen All-American Series team.

Associate sponsorship of all Revolution Racing teams is included as well as access to appearances from all Revolution Racing drivers and team management, including use of name and likeness.

Primary sponsorship of NASCAR’s Fueling Dreams Tour, which exposes sponsors and their products and services to more than 1 million consumers.

Current Partners

• NASCAR• U.S. Army• Goodyear• Toyota Motor Sales• TRD• Wix• Freightliner• Logitech• Playseat• iRacing

2012 Opportunity

Most Anticipated Arrival Since Dale Jr.

Darrell Wallace Jr. will drive a NASCAR Camping World Truck full time in 2012, with equipment and experience in place to become the most successful African-American NASCAR driver since Wendell Scott.

Primary sponsorship of individual races remain with the virtual guarantee of being one of NASCAR’s biggest stories of 2012 and almost certainly the most compelling story in the NASCAR Camping World Truck Series. Revolution Racing intends to campaign Wallace in one season of the Camping World Truck Series with a quick move to the NASCAR Nationwide Series or NASCAR Sprint Cup Series in 2013.

Career Highlights• 2010 Rookie of the Year, NASCAR K&N Pro Series

East.• Won his first start in the NASCAR K&N Pro Series

East at Greenville-Pickens Speedway on March 27, 2010, becoming the youngest winner, and first African American, to win in Series history.

• Won a late model race at Franklin County Speedway in 2008, becoming the youngest driver to win a race at the track.

• Began racing late models in 2007; competed at several races throughout the Southeast, including Tri‐County Motor Speedway and Greenville-Pickens Speedway.

• Completed the 2006 season with 11 wins, 27 top fives and 34 top 10s in 38 Legends car races.

NASCAR Camping World Truck Series

The NASCAR Camping World Truck Series

THE POWER OF THE NASCAR CAMPING WORLD TRUCK SERIES• No. 1‐rated motorsports series on SPEED• No. 3‐rated motorsports series on cable television

(trailing only the NASCAR Sprint Cup Series and NASCAR Nationwide Series)

• SPEED is the home of live NASCAR Camping World Truck Series racing (broadcasting all 25 events in 2011)

• An average of approximately 30,000 attendees at each NASCAR Camping World Truck Series race, with multiple events attracting nearly 50,000 or more

• NASCAR Camping World Truck Series events are held in 19 different states across the country

• 10‐month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities throughout the year

• 18 NASCAR Camping World Truck Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2011

SPONSORSHIP AND LOYALTY

• No. 1 sport in fan brand loyalty• According to independent research published in Sports

Business Journal, NASCAR ranks #1 when it comes to avid fans who indicate it is important to be

• aware of sponsors and are more likely to consider trying, regularly consume, recommend, and consciously support a sponsor’s product or services

• 4 out of 5 avid NASCAR fans agree that NASCAR Camping World Truck Series team sponsors are just as important as NASCAR Sprint Cup Series

• team sponsors

The NASCAR Camping World Truck Series

MEDIA COVERAGE• Television: SPEED• Radio: SIRIUS XM Radio and Motor Racing Network

(MRN)• Internet: NASCAR.COM, offering news and statistics,

as well as live streaming video and other rich multimedia content

• Licensed Publications: “NASCAR Illustrated,” “NASCAR Pole Position,” “Sporting News NASCAR Preview,” “NASCAR Official Member Magazine,” “NASCAR TV Guide Preview,” and the “NASCAR Hall of Fame Annual Yearbook” 2010 ON‐TRACK COMPETITION RESULTS

NASCAR K&N Pro Series East

NASCAR K&N Pro Series East

This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. The series competes in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area.

The NASCAR K&N Pro Series West was born when NASCAR went to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series and the NASCAR AutoZone West Series.

The present format of the K&N Pro Series East began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the NASCAR K&N Pro Series West to form the Grand National Division.

2011 NASCAR K&N Pro Series East TV Schedule

Date Race/Venue TV Date/Time Network

4/2/2011 Kevin Whitaker Chevrolet 150 April 20 SPEEDGreenville (S.C.) Pickens Speedway 6 p.m.

4/17/2011 South Boston 150 May 12 SPEEDSouth Boston (Va.) Speedway 6 p.m.

4/28/2011 Blue Ox 100 May 19 SPEEDRichmond (Va.) International Raceway 6 p.m.

5/21/2011 Pork 'Be Inspired' 175 pres. by Tompkins Industries June 2 SPEEDIowa Speedway 6 p.m.

6/4/2011 Army Strong 150 June 9 SPEEDBowman Gray Stadium (Winston-Salem, N.C.) 6 p.m.

6/11/2011 Slack Auto Parts 150 June 16 SPEEDGresham Motorsports Park (Jefferson, Ga.) 6 p.m.

6/18/2011 Langley 175 June 30 SPEEDLangley (Va.) Speedway 6 p.m.

7/15/2011 New England 125 July 28 SPEEDNew Hampshire Motor Speedway 6 p.m.

7/23/2011 NKNPS East Columbus August 4 SPEEDColumbus (Ohio) Motor Speedway 6 p.m.

9/5/2011 NKNPS East Greenville September 15 SPEEDGreenville (S.C.) Pickens Speedway 6 p.m.

9/23/2011 New Hampshire 125 September 29 SPEEDNew Hampshire Motor Speedway 6 p.m.

9/30/2011 NKNPS East Dover October 6 SPEEDDover (Del.) International Speedway 6 p.m.

Revolution Racing

2010 Season Highlights

Year One.• March 27, 2010 Revolution Racing

driver Darrell Wallace, Jr. became the youngest and first African-American to win in NASCAR K&N Pro Series history;

• On June 5, 2010 Revolution Racing driver Ryan Gifford became the first African-American driver in NASCAR K&N Pro Series history to qualify on the pole;

• June 11, 2010 Michael Cherry became the first African-American to win at Tri-County Speedway (Hudson, N.C.);

• July 2, 2010 Megan Reitenour became the first female driver to win at Tri-County Speedway (Hudson, N.C.);

• July 30, 2010 Darrell Wallace Jr. won his second NASCAR K&N Pro Series East race at Lee (N.H.) USA Speedway;

• Sept. 24, 2010 Darrell Wallace Jr. become the youngest and first African-American to capture Sunoco Rookie of the Year honors finishing third in season points.

About Revolution Racing

Now, Revolution Racing exists to make the path to NASCAR not only a possibility, but a reality for a group of talented young female and minority race car drivers

Revolution Racing is the competition arm of NASCAR’s Drive for Diversity program, currently running 10 race teams in the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series, as well as a youth racing development program.

The drivers are talented young up-and-coming minority and female drivers from all over the United States, chosen from hundreds of applicants in a combine-style tryout camp in an effort to find the next female or minority racing sensation.

Revolution Racing provides its drivers and team members the equipment, coaching, mentoring and development needed to progress through the NASCAR ranks.

The ultimate goal is a berth in the NASCAR Sprint Cup Series for one or more of these drivers and the attendant exposure and fan interest they will draw for the sport.

You can be a part of the Revolution by helping to change the face of NASCAR Racing.

Innovative Motorsports Marketing

Outreach Your brand will be exposed

through on-site special events to more than 1 million diverse consumers

Consumer Marketing Branded network television

programming Impactful social media

campaigns Mobile marketing displays Interactive engagement via

iRacing

NASCAR Branded NASCAR teams

competing in more than 100 races annually in front of more than 200,000 fans

Outreach

NASCARConsumer Marketing

Program Objectives

Revolution Racing provides a powerful platform to help reach a diverse group of consumers

• Develop advertising and marketing campaigns that represent the diversity of the communities it serves

• Drive traffic/business at local retail locations

• Activate at retail locations• Communicate with

passionate consumers/deliver brand message

• Create B2B partnerships• Develop retail vendor

programs• Sell Sponsor Services and

Products

More than a Race Team

Revolution Racing tells the sponsor’s brand message to a diverse group of consumers through a marketing platform backed by the power of NASCAR and communicated through a multi-dimensional combination of:

At-track Branding and Activation

Off-Track Branding and Activation

Diversity Initiatives Community

Outreach Tour Broadcast Media –

Changing Lanes on BET

Social Media Experiential

Marketing/Data Capture/Sampling

Revolution Racing Drives Business

Revolution Racing On-Track Competing with 12 Race Teams

Changing Lanes on BET Product Placement and Integration

The Technology Center Product and Service Showcase

RR Social Media Program Promote Brand, Sponsor

Programs and Initiatives NASCAR’s Fueling Dreams

Tour Presented by Revolution Racing

Leverage RR Partnerships in B2B Relationships

Retail Activation Vendor Programs

Social Media Strategy

While the national population of African-Americans is 13%, 25% of all social media users are African-American. Indeed, African-Americans are the heaviest percentage of users of social media followed by Hispanics, Asians and Caucasians.

Revolution Racing will engage the African-American and Hispanic communities and other millennials through extensive grassroots, social media strategies and outletsFor example: Each Revolution Racing driver will

make multiple “contacts” (Facebook updates, Twitter tweets, etc.) for sponsor-branded integration per week

Each Revolution Racing driver will record and upload videos to YouTube weekly

Presenting sponsor on all electronic media assets and messaging (web sites, e-blast, etc.)

Promotional offers will be integrated on all social/electronic media platforms for the sponsor

2011 Driver Lineup

Bryan Ortiz

Mackena Bell

Darrell Wallace Jr

Michael CherryJorge Arteaga

Jessica Brunelli

Trey Gibson

Tayla Orleans

Ryan Gifford

Not pictured: Sergio Pena, Dallas Montes, Juan Carlo Bloom

Show Car/Driver Appearances

The Revolution Racing Show Car Will Travel With NASCAR’S Fueling Dreams Tour And Will Also Be Available For Sponsor’s: Retail Locations Trade Shows Corporate Functions Races or Other Sporting Events

Other Elements Can Be Included With Show Car Appearances Including: One or More Revolution Racing

Drivers iRacing Simulators Product

Displays/Demonstrations Sampling Data Capture

NASCAR’s Fueling Dreams Tour

NASCAR’s Fueling Dreams Tour

NASCAR’s Fueling Dreams Tour Goals:• Integrate sponsors’ brands with Revolution

Racing’s significant and diverse audience• Database acquisition• Showcase sponsor products and services

Exposure & Branding Elements Interactive Fan Experience

iRacing Simulators Pit Crew Participation

Sponsor Displays Product Demonstrations Sampling

Revolution Racing Display NASCAR History

Wendell Scott Display Mobile Pit Tour

Transporter Branding Pit Box Branding

Consumer Date Capture Through: iRacing Simulator Challenge Registration Pit Stop Challenge Registration Opportunities for Sweepstakes Registration

for: Trip to the 2012 Daytona 500 Three honorary K&N Pro Series pit

crew experiences One iRacing Simulator package

Customizable Tour Elements

Reaching Diverse Consumers

NASCAR and Revolution Racing know that reaching a new and diverse audience will require connecting at grassroots level. Revolution Racing will “go out and touch” diverse communities through NASCAR’s Fueling Dream’s Tour Presented by Revolution Racing being conducted throughout 2011 and geared to reach more than 500,000 diverse consumers at more than 20 events including:

CIAA (Charlotte, N.C.) Essence Festival (New Orleans) Calle Ocho (Miami) Public High Schools Historically Black Colleges and Universities

(HBCUs)

Event Market Event DateDaytona 500 Daytona Beach, Fla. February 20, 2011

CIAA Basketball Tournament Charlotte, N.C. February 28, 2011

Calle Ocho Miami, Fla. March 13, 2011

K&N Series Greenville, S.C. March 26, 2011

NASCAR Sprint Cup Dallas, Texas April 9, 2011

K&N Series South Boston, Va. April 16, 2011

NASCAR Sprint Cup Richmond, Va. April 30, 2011

Cinco De Mayo Charlotte, N.C. May 1, 2011

MLB Civil Rights Game Atlanta, Ga. May 21, 2011

NASCAR All Star Race Charlotte, N.C. May 21, 2011

K&N Series Gresham, Ga. June 11, 2011

Essence Music Festival New Orleans, La. July 1, 2011

NASCAR Sprint Cup Sparta, Ky. July 9, 2011

K&N Series Columbus, Ohio July 23, 2011

NASCAR Sprint Cup Indianapolis, Ind. July 31, 2011

NASCAR Sprint Cup Atlanta, Ga. September 4, 2011

NASCAR Sprint Cup Richmond, Va. September 10, 2011

NASCAR Sprint Cup Dover, Del. October 2, 2011

NASCAR Sprint Cup Charlotte, N.C. October 15, 2011

NASCAR Sprint Cup Miami, Fla. November 20, 2011

2011 Tour Schedule

Additional Targeted Race Tracks

NASCAR’s Fueling Dreams Tour will visit these major and local NASCAR Racing Events to further expand the reach of sponsors of Revolution RacingNASCAR Sprint Cup Series Events Daytona International Speedway Darlington Raceway Richmond International Speedway Martinsville Speedway Michigan International Speedway Chicagoland Speedway Kansas International Speedway Talladega Superspeedway Homestead-Miami Speedway

NASCAR Whelen All-American Series Hickory Motor Speedway – 7 events Tri-County Motor Speedway – 7 events Greenville Pickens Speedway – 7 events

NASCAR K&N Pro Series Greenville Pickens Speedway South Boston Speedway Richmond International Raceway Iowa Speedway Bowman Gray Stadium Gresham Motorsports Park Langley Speedway New Hampshire Motor Speedway Columbus Motor Speedway Greenville Pickens Speedway New Hampshire Motor Speedway Dover International Speedway

Rights and Asset Summary

Sponsorship Rights Primary sponsorship of 13 NASCAR Camping

World Truck Series races Associate sponsorship of all NASCAR

Camping World Truck Series races Full Season Primary (12 races) on K&N Series

race car in brand colors and logo Full Season Associate branding on

Revolution Racing team cars (12 teams) Driver firesuit in brand colors and logo for all

primary sponsored races Crew firesuit and at-track crew uniforms in

brand colors and logo for all primary sponsored races in the NASCAR Camping World Truck Series

Co-Primary branding on the NASCAR Camping World Truck Series race transporter

Co-Primary branding on NASCAR K&N Pro Series race transporter (shared transporter)

Sponsor branding on all pit equipment Primary sponsorship of NASCAR’s Fueling

Dreams TourIntellectual Property Rights Right to use Revolution Racing logo and

marks in Advertising and Promotion

Marketing Assets Driver appearances at- and off-track Crew and team member appearances Team executive appearances Access to Revolution Racing Facility for

meetings and promotions Branding and access to RR Technology

CenterMedia Assets Social Media presenting sponsor and

integration of sponsor products Sponsor branding and links on all

Revolution Racing web and social media sites

Dedication public relations outline and plan

Pass Through Rights Leverage Revolution Racing’s assets to

assist in gaining shelf space in exchange for marketing assets of the Fueling Dreams Tour and paint schemes

Contact

Revolution Racing163 Rolling Hill RoadMooresville, NC 28117(704) 247-8500Revolutionracing.net

Max Siegel, CEO & Co-OwnerMax@revolutionracing.netJohn Story, President & Co-OwnerJohn@revolutionracing.net(704) 202-9256 (mobile)