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TS² is the immense digital display standing tall in the heart of Times Square & is the ideal stage for today’s biggest & boldest brand events

Thomson ReutersThomson Reuters43rd Street and 7th Avenue43rd Street and 7th Avenue

22 stories high22 stories high2517 x 4478 pixels2517 x 4478 pixels

NASDAQ TowerNASDAQ Tower43rd Street and Broadway43rd Street and Broadway

7 stories high7 stories high1280 x 1676 pixels1280 x 1676 pixels

TS2 combines two anchor landmarks

TS2 combines two anchor landmarks

Close to 20,000 sq ft Close to 20,000 sq ft of digital real estateof digital real estate

3

Viewable From All Angles of the

SquareThe Reuters Sign

43rd Street and 7th Avenue

22 stories high 11 giant LED screens

1.4 million pixels 16.7 million colors

The NASAQ Sign43rd Street and

Broadway

7 stories high Full-wrap around

NASDAQ market site

1280 X 1676 pixels

Bridges The Entire South Side of the Square, at 43rd Street from Broadway to Seventh Avenue

Bridges the south side of Times Square

Bridges the south side of Times Square

Unique Unique opportunity to opportunity to

promote brands in promote brands in one of the world’s one of the world’s

most iconic most iconic locationslocations

Seamlessly Seamlessly integrates a range integrates a range

of leading-edge of leading-edge technologiestechnologies

Enables Enables large-scale, large-scale, global eventsglobal events

Times SquareTimes Square

#1 US tourist destination#1 US tourist destination#1 US tourist destination#1 US tourist destination

47 million tourists per 47 million tourists per yearyear

47 million tourists per 47 million tourists per yearyear

1.6 million impressions 1.6 million impressions dailydaily

1.6 million impressions 1.6 million impressions dailydaily

230,000 employees230,000 employees230,000 employees230,000 employees

33,000 households33,000 households33,000 households33,000 households

25% of all NYC’s 25% of all NYC’s hotel rooms located in TShotel rooms located in TS

25% of all NYC’s 25% of all NYC’s hotel rooms located in TShotel rooms located in TS

Visited by millions, exposed to Visited by millions, exposed to billionsbillions

More than 1,000 hours of More than 1,000 hours of annual broadcasting from TSannual broadcasting from TS

More than 1,000 hours of More than 1,000 hours of annual broadcasting from TSannual broadcasting from TS

10+ million viewers daily via 10+ million viewers daily via nationally televised nationally televised

programsprograms

10+ million viewers daily via 10+ million viewers daily via nationally televised nationally televised

programsprograms150+ million per year use 150+ million per year use

public transport into and out public transport into and out of TSof TS

150+ million per year use 150+ million per year use public transport into and out public transport into and out

of TSof TS

TS2 creates impressive momentsTS2 creates impressive moments

BREAKTHROUGH BRAND EVENTS ARE DEFINED BY THEIR REACH AND SPEED AT WHICH THEY TRAVEL

In-the-Square momentsIn-the-Square momentsBrand events that form Brand events that form memorable consumer memorable consumer

momentsmoments

In-the-Square momentsIn-the-Square momentsBrand events that form Brand events that form memorable consumer memorable consumer

momentsmoments

Viral momentsViral momentsIn-the-Square moments that In-the-Square moments that

spread exponentially spread exponentially

Viral momentsViral momentsIn-the-Square moments that In-the-Square moments that

spread exponentially spread exponentially

Calendar momentsCalendar momentsTie-in a holiday or Times Tie-in a holiday or Times

Square Square event to a campaignevent to a campaign

Calendar momentsCalendar momentsTie-in a holiday or Times Tie-in a holiday or Times

Square Square event to a campaignevent to a campaign

TS2 SEAMLESSLY INTEGRATES ITS MASSIVE DISPLAY WITH A RANGE OF LEADING-EDGE TECHNOLOGIESTS2 SEAMLESSLY INTEGRATES ITS MASSIVE DISPLAY WITH A RANGE OF LEADING-EDGE TECHNOLOGIES

Capabilities includeCapabilities includeLive video from satellite, fiber, or the Live video from satellite, fiber, or the

streetstreet

Interact via smartphones, TXT, SMS, webInteract via smartphones, TXT, SMS, web

Live-action and multiple-choice gamesLive-action and multiple-choice games

Instant polling and tabulationInstant polling and tabulation

Control the signs via IVR technologyControl the signs via IVR technology

INTERACT WITH THE BRAND AND A MASSIVE DIGITAL BILLBOARD IN TIMES SQUARE USING AN IPHONE

Toyota PriusToyota Prius

Over 1,000 drawings receivedOver 1,000 drawings receivedOver 1,000 drawings receivedOver 1,000 drawings received

Draw on an iPhone with a Draw on an iPhone with a fingerfinger

App uploads drawing in real-App uploads drawing in real-timetime

Drawing used to create Drawing used to create environmentenvironment

Seen live on TS2 and via Seen live on TS2 and via webcamwebcam

Toyota PriusToyota Prius

Passersby took control of TS2 Passersby took control of TS2 in real-time using voice in real-time using voice

commandscommands

Passersby took control of TS2 Passersby took control of TS2 in real-time using voice in real-time using voice

commandscommandsLive Live

webcamwebcamreceived received

overover

participatiparticipationon

in all in all

timeslotstimeslots

A TECHNOLOGICAL BREAKTHROUGH, CREATING NEW POSSIBILITIES IN DIGITAL SIGNAGE CAMPAIGNS

SECRET VOICE CATCHPHRASES WOULD TRIGGER SPECTACULAR ANIMATIONS ON BOTH SIGNS

9999%%

600,00600,0000

viewsviews

Verizon DroidVerizon Droid

AcceleradAcceleradee

24-hour endurance run 24-hour endurance run on a treadmill suspended on a treadmill suspended

4 stories above Times Square4 stories above Times Square

24-hour endurance run 24-hour endurance run on a treadmill suspended on a treadmill suspended

4 stories above Times Square4 stories above Times Square

Data from the treadmill was Data from the treadmill was transmitted to and displayed transmitted to and displayed

on TS2 in real-timeon TS2 in real-time

Data from the treadmill was Data from the treadmill was transmitted to and displayed transmitted to and displayed

on TS2 in real-timeon TS2 in real-time

Ultra-marathoner Dean Ultra-marathoner Dean KanarzesKanarzesUltra-marathoner Dean Ultra-marathoner Dean KanarzesKanarzes

A DUAL-SCREEN SIMULCAST FROM 3 LIVE VIDEO FEEDS WERE DISPLAYED ON TS2 AND VIA WEBCAM

TIME Person of the YearPhotos submitted by mobile or web were Photos submitted by mobile or web were displayed 40 feet tall in Times Square, displayed 40 feet tall in Times Square,

photographed with an HD webcam, photographed with an HD webcam, then displayed in a web gallerythen displayed in a web gallery

Photos submitted by mobile or web were Photos submitted by mobile or web were displayed 40 feet tall in Times Square, displayed 40 feet tall in Times Square,

photographed with an HD webcam, photographed with an HD webcam, then displayed in a web gallerythen displayed in a web gallery

9+ million9+ millionmedia impressionsmedia impressions

9+ million9+ millionmedia impressionsmedia impressions

650,000+650,000+website impressionswebsite impressions

650,000+650,000+website impressionswebsite impressions

49,000+49,000+photos displayedphotos displayed

49,000+49,000+photos displayedphotos displayed

TS2 designs and TS2 designs and produces produces the animation with the animation with client supplied assetsclient supplied assets

TS2 produces the animation TS2 produces the animation with client supplied with client supplied concept, layout and assetsconcept, layout and assets

Client designs and Client designs and produces produces the animation with the animation with TS2 supplied templateTS2 supplied template

Production optionsProduction optionsTHE TS2 CREATIVE TEAM CAN HELP YOU TAKE ADVANTAGE OF ON-SITE AND VIRAL CAPABILITIES

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INTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORMINTERACT ENTERTAIN INFORM INTERACT ENTERTAIN INFORM

THE ULTIMATE OUTDOOR DISPLAY IN THE WORLD’S MOST ULTIMATE LOCATION

Brian ZimmermanAd Sales Mgr, Southeast,TimesSquare2brian.zimmerman@thomsonreuters.com

(404) 942-6360